When brand awareness is the goal, it’s sometimes easy to implement PPC as a “go to” for increasing awareness quickly and effectively. But, paid search is just one part of a broader, long-term brand awareness campaign.
This week’s infographic explores how SEMs can utilize all facets of search to achieve increased brand awareness.
Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.