Search Illustrated

Search Illustrated: Multi-Pronged SEM Tactics


What’s the best way to optimize a web site? What best practices should be followed for a search advertising campaign?

There are no “absolute” answers to these and other questions that often arise when search marketers are explaining approaches and processes to clients. Multi-pronged tactics often work best, and they vary depending on the type of site and goals of a search marketing campaign, as today’s Search Illustrated shows:

sem_tactics.gif

Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.


Elliance Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.

See more articles by Elliance >



Share, Bookmark & Discuss This Article
More:


Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter


See more stories like this in the Members Library! Check out the Search Illustrated sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

ONE COMMENT ON Search Illustrated: Multi-Pronged SEM Tactics

METAPILOT,

Now that’s a nice graphic.

I market and provide my own SEO services and there is a comfort level with selling and executing projects from the perspective of only the CEO, Brand Manager, OR Facilities Manager. Yet, it is such a substantially more valuable project to me and the client if I include all three.

During the sales cycle, I have to remember to get input from others in the organization about their needs and include provisions for meeting those needs, as well, in the proposal. That way, I get larger projects and clients get more robust optimizations.





RECENT COMMENTS

  • kloeprich said " The recent news confirms suspicions I’ve had that News Corp and MS were already in negotiations with"
  • Susannah said " I can't wait to try some of these tips this week. What a resource! It's like having a coffee with 21"
  • dian said " I haven't tried that yet but if it is the way Mazter is saying I think it won't going to do any good"

See All »


FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

RSS Feeds

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

Upcoming Search Engine Land Conferences

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

TRACK US SOCIALLY
Upcoming Search Engine Land Conferences

Get Your Search Engine Land
Premium Membership!

Become a premium member today and receive:

  • Express commenting privileges & photo.
  • Exclusive videos & newsletters.
  • Discounts to our SMX conferences.
  • Access to "How To" & Other Archives.

Learn More

Upcoming Search Engine Land Conferences
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live