A common misperception about search marketing is that it consists only of on-page optimization. In reality, SEM touches countless online channels with the ultimate goal of bringing targeted traffic to a web site.
This week’s infographic illustrates the number of channels that search marketing taps into—in addition to search engines—to deliver the right people to your content:
Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.