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Search Illustrated: SEM Strategy Matrix
Should press releases be optimized for increased brand awareness? Or, will a PPC campaign achieve better results?
This week’s infographic matches common marketing goals with a range of search-related tactics in order to craft a successful SEM plan:
Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.