Search Illustrated: SEO For eCommerce
Jun 12, 2007 at 9:37am ET by Elliance
When a searcher has reached the point of typing an extremely explicit, product-oriented query into the search box, the odds are good that they’re ready to buy.
For example, I’m just about ready to purchase a Kodak Easy Share V705 digital camera. A few weeks ago, my searches were far more generic, and the search results I happened across were also generic. But as I learned more about my options and narrowed my focus, my searches became far more specific. Now I won’t even look at generic results—I want specifics and precise details that will nudge me to buy.
All too often, online merchants fail to optimize product pages to take advantage of this type of searcher behavior. Today’s Search Illustrated graphic illustrates this concept:
Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.
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