Although occasionally used on its own, paid search can be a great complement to an organic optimization strategy. Research has shown that having a presence in both natural and paid results increases the overall likelihood of receiving a click.
This week’s infographic breaks down some of the main ways in which PPC advertisers can positively affect campaign click-through rates:
Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.
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