Search Illustrated: The Power Of 301 Redirects
Jul 10, 2007 at 8:03am ET by Elliance
One of the most common questions we get is “how can I safely move a web page?”
When moving a page or even doing something as simple as changing its filename (and thus its URL), it’s important to do it the right way. Done properly, you’ll let search engines know where the new page is, and ultimately, even transfer the link love and other relevance weight to the new page.
What’s the right way? Using a “301 redirect.” Lisa Barone, over on the Bruce Clay blog, has an excellent post explaining How to Properly Implement a 301 Redirect. Today’s Search Illustrated paints a graphic description of the process:
Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the SEO: Domain Names & URLs, SEO: Redirects & Moving Sites, Search Illustrated sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
ONE COMMENT ON Search Illustrated: The Power Of 301 Redirects
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
- Aven said " Wow, they WOULD do that.. Twitter is at it again huh? But I do think that is a great idea seeing as "
- Stupidscript said " Now THAT was some seriously good s**t! If there was a website filled with nothing but high-level inf"
- Clifford Bryan said " I agree, I think Twitter users should be offered an option between 'popular' and 'recent' tweets. I "
FREE DAILY SEARCH NEWS RECAP!
SearchCap is a once-per-day newsletter update:
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX Munich – March 23-24, 2010
- SMX Toronto – April 8-9, 2010
- SMX Sydney – April 22-23, 2010
- SMX Advanced London – May 17-18, 2010
- SMX Advanced Seattle – June 8-9, 2010
- SMX East – October 4-6, 2010
- SMX Stockholm – October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- Excel Tips & Tricks for PPC Success – March 18, 2010
- Paid Search and Big Brand Marketing – March 30, 2010
FOLLOW US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
- Paul J. Bruemmer on Search
- Online Marketing Blog
- Search Engine Roundtable
- Search Engine Guide Blog
- Epiar Market Research Blog
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2010 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
A so-called SEO expert told us that 301 redirects would not jeopardize our rankings, but we found out differently. We had to 301 every page when switching out technology and it killed our rankings for several months. Eventually, most of them came back.