Link Baiting is the latest in a procession of strategies search marketers have concocted over the years to ease the often laborious but absolutely necessary process of getting other web sites to link to your pages.
Search Engine Land contributing writer Nick Wilson is often credited with coining the phrase linkbaiting, and SEL columnists write about the topic frequently. There’s also an excellent roundup of linkbait resources at The Enormous Linkbait list.
But linkbaiting can get complicated, so today’s Search Illustrated graphic illustrates the benefits of the approach in a simple, straightforward way:
Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.