But RSS feeds can also be an important part of a search marketing campaign. Well optimized feeds can also gain prominent placement on search engine result pages, attracting even more traffic. Today’s Search Illustrated shows how this works:
Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.