Search Illustrated: The Value Of An Inbound Link

Dec 11, 2007 at 10:01am ET by Elliance

Most SEOs know how important inbound links are to a successful search marketing campaign. After all, links are widely considered to be the backbone of Google’s ranking algorithm.

However, inbound links can carry many different meanings beyond just a top ranking. This week’s infographic explores three different perspectives on the value of an inbound link:

Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Elliance Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.

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