Search Illustrated

Search Illustrated: The Value Of Search Engine Marketing


Many cases can be made for different types of effective advertising.

But what makes search engine marketing stand out from the rest? Today’s inforgraphic demonstrates the mindset of the buyer and their ability to easily convert while in the medium:

The Value Of Search Engine Marketing

Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.


Chris Sherman is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series.

See more articles by Chris Sherman >


Search Illustrated uses graphics to illustrate complex topics in search marketing by breaking them down into easily understood pictures and diagrams. The Search Illustrated column appears weekly at Search Engine Land.To get this column via email or feed, visit our columns page.


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RECENT COMMNENTS

  • Buy Advertising said " I've been experimenting with the merger of advertising and entertainment. I think that it can be bot"
  • nickstamoulis said " Wow, this is very interesting, I was not aware of the the Google Books case at all, I will be sure t"
  • nickstamoulis said " These are all very cool, my personal favorite 4th logo is the Ask.com layout, it is very creative!"

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