Search Illustrated: The Value Of Search Engine Marketing

Feb 12, 2008 at 4:15pm ET by Chris Sherman

Many cases can be made for different types of effective advertising.

But what makes search engine marketing stand out from the rest? Today’s inforgraphic demonstrates the mindset of the buyer and their ability to easily convert while in the medium:

The Value Of Search Engine Marketing

Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.

Buzz It

Chris Sherman is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series.

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