• http://www.brickmarketing.com/ Nick Stamoulis

    You can’t plan for everything, but when you know “big” days are coming up you need to adjust accordingly. The SuperBowl happens every year, but this January there will also be a presidential inauguration. What other “big” events are coming down the pipeline that you can prepare for?

  • http://twitter.com/drsidshah Dr. Siddharth Shah

    @ Nick. It depends on the vertical you are in. For example, April 14 is also a big tax day , so tax software sees a jump.

    If you are in a sports related business (like sport apparel) there is March Madness, UEFA cup etc.

    There is always Black Friday and Cyber Monday for retail.

    when in doubt , you can use Google trends to see if it is an event is a big one for your vertical or not.