• Aaron Levy

    Most of the snark (mine included) was pre-announcement and I still believe it was warranted. The last time Google had a “big announcement” it was… unpleasant. Logical, but unpleasant. There’s no need for all of the pomp and circumstance to announce a series of semi-unrelated product updates.

    For the record, I’m all smiles post announcement!

  • Melissa Mackey

    I agree with Aaron. While Enhanced Campaigns haven’t turned out to be the end of the PPC world, they were very disruptive to search marketers, and we lost a lot of control when they rolled out. Sure, we’ve all adjusted now, and PPC is still profitable – but it wasn’t a fun ride for many of us.

    When Google said they had another “big announcement,” many of us feared another Enhanced Campaigns “feature” set was imminent. It didn’t turn out that way, and I think most of us are excited to try the new features. But we got burned in a big way last year, so it’s understandable that people were gun-shy this year.

  • http://imaginethatmc.com Karen Shanley

    “For whatever reason, search marketers seem to have some sort of an
    inferiority complex. A lot of us are always on the lookout for new ways
    that Google is going to screw us over.”

    I understand that in cranking out material, sometimes we can use descriptors that are easiest to grab. But your above comment is a bit of a cheap shot. I can’t think of many other industries that are so totally impacted by what one company does and how often that company changes the rules that carry cascading effects.

    So, yeah, there’s a never-ending learning curve for search marketers with intense pressure to “get it right” from all sides. And when Google can decide that any given “right” is now deemed “wrong” for reasons that suit them, with often serious consequences to our clients’ standing–over and over and over again–well that can get mighty tiring…

  • Matt Van Wagner

    Wow. I can’t quite believe what I’ve just read. It seems as though the search marketing industry’s inferiority complex is no match for your own sense of superiority.

    Your overly-broad and generally unflattering characterizations of your professional colleagues’ opinions, especially the cutting and pasting of some free-flowing idle-awhile twitter chatter are what is silly, not their apprehensions and suspicions about the impact of Google’s next AdWords update.

    Perhaps your intent with this article was to be instructional and offer helpful advice. If so, you chose a curiously arrogant lesson plan. “Stop crying over spilled milk?”

  • Larry Kim

    Hi Matt, thanks for the feedback – it was meant in jest but I take your opinion
    seriously. I consider everyone I quoted a friend and think very highly of them, In any case, sorry that it came off smug/superior! I’ll work on that.

  • Larry Kim

    HI AMWD – Thanks for the comment. Apologies for the “inferiority
    complex” label. I was trying to describe the general feeling of distrust
    of Google – that would have been a MUCH better way of putting it!

  • Matt Van Wagner

    Thank you for your graciousness in response, Larry. Humor can be tricky to communicate in writing – I have made mistakes many times and still make them.

    You know I have a great deal of respect for you and appreciate the leadership role you take in this marketplace.

    As I always do, I’ll look forward to your next article!