Search Month European Edition, October 2009

In Search Month European Edition we bring you a monthly update of European search news, with related links to full coverage. Here’s what happened in October.

Yandex and Google dominate in Russia. Numbers show the Russian search market is dominated by Yandex and Google. Both giants account for 96% of all search traffic in Russia in August 2009. Yandex takes the biggest share with 54,4% of all searches. To this number you can also add the 7,4% share Mail.ru takes because that is powered by Yandex. Google is the second largest search engine, still very much behind Yandex: 34,5%.

UK regulator to research behavioral targeting. The Office of Fair Trading (OFT), the UK regulator, announced it will be doing two market studies “which are aimed at clarifying and updating the understanding of consumer harm that arises from potentially misleading advertising and pricing.” One of the two studies focuses on behavioral targeting, the other one on online pricing practices. The research is intended to shed more light on behavioral targeting and clear up misunderstandings about the technique.

New German government “protecting journalism.” The new German government issued a document in which it announced a new way to “protect online journalism” by allowing publishers to be able to claim royalties for their content—which means news aggregators and search engines like Google would have to pay to index and display results from news sites. The proposal is supported by publishers like Axel Springer and Hubert Burda Media.

UK consumers ready to buy online, but businesses aren’t selling. 53% of British online adults say that they are now conducting more transactions online than they did in the past. Research conducted by Harris Interactive tells us business are missing out on a potential $18.4 billion dollars of revenue by not selling online.

UK kids are search literate. Ofcom, the British regulatory agency, looked at media literacy and found that most UK children (94%) have used a search engine and 32% think the top results are the most truthful results. One in five of the researched children who use search engines however say they do not know how results are ordered (18%).

Google and Orange partner. Google and Orange have signed a deal in which they partner up in Europe. Orange will make Google services available across Europe on its handsets. Services like Google search and other Google mobile apps together with Orange services like Orange TV will be one click away for Orange handheld owners.

Germany opposes Google book scanning. German Chancellor Angela Merkel took aim at Google in her weekly vodcast, alleging that the company is “just scanning books without any regard to copyright law,” and “the internet should not be exempt from copyright laws.” According to Merkel, Google can’t “just go around scanning books.”

Bing Twitter search launched in the UK. At the EMEA conference in London, Bing announced the new Twitter Bing real time search is now available in the UK. The rest of Europe still has to wait.

Google monitors your energy consumption. In the UK Google has launched Google Powermeter. This software tool “provides consumers with information on how much energy their home is using.” Google UK has signed deals with energy supplier first:utility and a self-install consumer device manufacturer AlertMe.

YouTube executives facing charges in Germany. YouTube executives might be facing a criminal investigation. They are charged with copyright infringement. Hamburg’s prosecutor started the case against YouTube after allegations were made by German music rights holders. The prosecutor will get log files from the US to identify who uploaded as well as who viewed 500 specific videos.

Yandex goes to Kazakhstan. Russia’s biggest search engine, Yandex, launched in Kazakhstan. Yandex.kz will be a Yandex portal focusing on Kazakh users. Many Kazakh residents speak Russian as well as their native Kazakh. Search yandex.kz will therefore take into account the morphology of both the Kazakh and Russian languages.

Wave team traveling Europe. The Google Wave team is traveling through Europe trying to get Wave more known with Europeans and explain what Wave is and what they will be doing. After London, Vienna and Amsterdam they will also visit Zurich, Prague, Moscow and Munich to talk to “the European developers that are hacking on the Google Wave APIs.”

More Dutch brands online. In the Netherlands the Social Media Monitor, a research performed twice a year, found that 35 out of the top 100 brands are using social media, but not effectively, most probably because they don’t know what to do. The most used social network is Twitter, second is the Dutch social network Hyves followed by Netlog, Facebook, LinkedIn and blogs. More information here.

UK Advertiser confidence growing. The monthly Efficient Frontier UK Search Engine Performance report shows that UK advertisers are getting more confident to spend money in Search Engine Marketing. Search spend has gone up 10% over the last year. With the final quarter of the year now starting Efficient Frontier expects even more growth, mostly due to holiday shopping.

Soccer goal dominates search trends. A curious soccer goal in the English premier league dominated the UK search trends for a week in October. The goal was made when the ball deflected on a beach ball. Hitwise calculated that UK beach ball-related internet searches rose high that weekend. There were over 193 variations on the term “beach ball” typed in the UK search engines, with 155 of them directly related to the goal.

15% of UK pageviews for Facebook. Numbers from Hitwise show that one in every seven pageviews in the UK goes to Facebook. Facebook accounts for 14.5% market share of all UK visits. The second biggest site is Google UK with 5.8%, and eBay UK (5.5%). Since September 2008 Facebook grew 86.1% and doubled in visits over that same period.

UK successful with online marketing campaigns. The AT Institute compared different European countries on how the investments in online marketing campaigns perform. The study shows that the UK is the most successful compared to the other countries studied, including France, Germany and Spain.

Google making changes to Streetview policies. In a post about European Street View issues the Google Europe policy team announced it will be making changes to the Streetview policies in Europe. Google will blur images on their internal database within one year of their publication, deleting the non-blurred version. The changes were announced after Google was challenged by the Swiss authorities last month.

Belgians afraid of Google Earth. The Belgian Defense department is looking into Google Earth. They want to find out if the Google program is a safety danger. The Belgian newspaper “de Zondag” reports that a special investigating group has been formed to see if they can find a “structural and global solution for the danger that certain images on Google Earth can be for safety.”

Facebook more popular in Europe than US. Insidefacebook presented numbers showing that Facebook is growing rapidly in Europe. The social network has the biggest group of users in the UK (20 million users) but has seen big increases in Germany (14% growth), Austria (also 14%) and the Netherlands (13%). Europe as a whole has got more Facebook users than all of the US: 98.2 million monthly actives in Europe against 88.3 million monthly actives in the United States.

This news is brought to you by Searchcowboys, you can read more about these articles there. Searchcowboys covers the news of what is going on in search in Europe on a daily basis.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

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About The Author: is a Web/search strategist, international search specialist, trainer, and well-respected blogger. Bas is well informed about what's going on in the world of Internet and search marketing worldwide and especially Europe. Bas is the owner of Stateofsearch.com and also posts regularly on his personal blog.

Connect with the author via: Email



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  • http://www.redmudmedia.com Red_Mud_Rookie

    All hail the Search Cowboys! It’s great to see European focused information out there and freely available.

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