Search Month: June 2008 Search News, In Review

Jul 7, 2008 at 4:04pm ET by Danny Sullivan

Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It’s also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories from June 2008, then a major story for various search topics along with other stories related to those topics since our last monthly newsletter through today.

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Search Engine Land News
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SMX LOCAL & MOBILE COMING UP FAST! Our SMX Local & Mobile comes to San Francisco this July 24 & 25, focused on local and mobile search. Don’t miss out on keeping up on these hot areas of search! See the links below for more information about the event:

MORE SMX SHOWS! Aside from the shows above, here are other SMX events on the calendar, for those doing forward planning:

SMX & SEARCH ENGINE LAND SOCIAL OPTIONS! Remember, a good way to keep up on all of our events is by reading the SMX Blog. You can also socialize in a variety of ways:

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Top 10 Most Popular Stories: June 2008
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1) June 2008 California Fire Maps - Wildfires, again, in my home state of California. People are looking for maps of where they are at, so here are some resources.

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2) Yahoo The Failure: Myth Versus Reality – As SS Yahoo appears to be sinking, let me be the contrarian about her future. I admit, I find it as hard to believe as anyone that Yahoo has much life left in it after all the executive departures this week, plus the latest news of Delicious founder Joshua Schacter going. But since Yahoo’s leadership has done a piss-poor job making people believe there’s hope, I’ll step up and give it a swing. Buck Up, Little Yahoos! First of all, WTF? Seriously, what the hell is going on? How did Yahoo become such a loser company in anyone’s mind other than the idiotic investors who usually don’t seem to know what they’ve bought? Let’s have a little reality check about that big fat failure Yahoo supposedly is.

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3) Google Trends Comes To Web Sites: Trends For Web Sites – Google has launched a major addition to Google Trends named Trends for Web Sites. Trends for Web Sites extends Google Trends by enabling you to search for web site addresses, as opposed to just searching for trends by keyword. R.J. Pittman, Google’s Director of Product Management, told me that by entering a domain name into Google Trends, Google will return traffic, search, and geographic visitation data for that site. Trends for Web Sites will show sites related to the domain name you entered. It will also show searches that are correlated to the domain name, and if you are logged into Google, it will show the estimated traffic for that site. In addition, you can enter in up to five domain names and Google will plot line graphs for all the domains you entered in.

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4) George Carlin’s Death Spikes Searches For His Seven Words You Can Never Say On TV – I was saddened to hear one of my favorite comedians, George Carlin, passed away Sunday. Clearly he touched many people. A quick look at Google Trends shows searches related to him have spiked up as well as for his famous "seven words you can’t say on TV." Among the things people are seeking:

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5) Mr. Google, Tear Down This Google Trends Wall! – About two seconds after Google Trends For Websites came out, people started noticing that one company’s websites oddly had no data available — Google’s own. Google will tell you all about the traffic to competitors like Yahoo and Microsoft but gives away nothing about itself. The same is true for the newly-released Google Ad Planner tool. It’s not right, despite Google’s weak excuse of not wanting to provide "financial guidance" about itself via the tool. Google either needs to post its own information pronto or allow any company to opt out.

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6) Google Logo Meets Hooters – People are always interested in the Google logo, especially as they often change it. But anyone searching now for ‘google logo’ might get a surprise, as noted by Ari. Out of all the relevant images Google could have shown in the top three, Google picked this one as the second most relevant image result for a search on [google logo].

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7) Hey Firefox - Let Us Pick Our Own Search Engine! – So Firefox 3 has a new release candidate making news, suggesting that the browser is nearly done. May I suggest that the browser is nowhere near being done until the Mozilla Foundation drops its favoritism to Google and allow users to pick their own default search engine? And that Microsoft ought to be among those choices?

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8) Google Ad Planner Launches, Offers Site Demographic Profiles – Google has launched Google Ad Planner as an invite-only beta. It’s designed to allow advertisers to identify sites with demographics they’re interested in — even sites that aren’t part of Google’s advertising network.

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9) No, Advanced SEO Does Not Mean Spamming – Coming back from our SMX Advanced conference last week, I found myself doing some soul searching. How was it that some people could wonder if advanced SEO means spamming search engines? And have I been contributing to this confusion? For the record — no, advanced SEO doesn’t mean you have to spam. Not in my book. But as SEO has matured, I find myself wondering if the importance of good site architecture — search engine friendly design — has become lost as an advanced technique itself. And has the battle for links caused us to segment too much into different halves of an SEO "house?" Is SEO splitting apart?

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10) Facebook Group Using Google Maps To Go "Dipping" At Strangers’ Pools – Facebook ‘dipping’ craze irks pool owners from the Telegraph reports that teenagers on Facebook are using Google Maps to locate pools in their neighborhoods and then hold pool parties as uninvited guests. The new phenomenon is called "dipping" and has caused concern in the Bournemouth, UK area. These "dippers" have been inviting others via Facebook to join the parties. The teenagers are instructed to "wear fancy dress costumes" and bring a bicycle as a way to make an escape for when the cops come. These dipping events seem to run between midnight and 3am and only have 16 confirmed participants.

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Ask.com
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Sorry, Ask.com – I Still Don’t Think You’re Focused On Core Search – Back in March, after Ask.com seemed to be pulling away from search to some people, I wrote that Ask "killed the search engine," was no longer an innovator in search, and couldn’t expect to compete against Google. Recently, I spoke with Ask.com CEO Jim Safka, who hoped to change my mind. He failed to do that, in the end. Safka’s been reaching out to a number of the "digerati" who came out against Ask after the March news. Lisa Barone, who wrote about giving up on Ask, was contacted. Danny Sullivan’s had a call and plans to write a piece from that. My turn was about three weeks ago. See also:

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B2B
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Keeping Visitors Engaged With Site Search – B2B sites tend to be more difficult for visitors to find what they’re looking for. Perhaps it’s because things don’t always fit neatly into more intuitive consumer categories. Perhaps it’s because B2B sites are often laden with so much diverse information. While site owners can engineer enhanced usability, better optimize and structure content, or create better organic landing pages, none of these options is a quick fix. Google’s Site Search offers a quick, inexpensive way to keep visitors engaged and (hopefully) get them quickly to their destination on your site. See also:

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Business & Revenues
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Search Biz: Fear On Madison Avenue, Google Now A "Froe," Microsoft’s Avenue A Says GooHoo "Good News For Advertisers," & Yahoo Planning To Double Headcount In India - In a bit of irony, Microsoft-owned Avenue A/Razorfish’s search VP Matt Greitzer said that the recently announced Google-Yahoo paid search pact "is going to be good news for advertisers." Greitzer subsequently qualified (or might have been asked to qualify) his early enthusiasm for the deal by suggesting that it could result in higher prices for advertisers. See also:

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Business & Revenues: Microhoo!
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Search Biz: Icahn-Microsoft Cuddle Up, Yahoo Discussing AOL Deal, Google Coming Down To Earth? - There’s that moment in almost any thriller, action or horror film when you’re supposed to think everything is resolved but the bad guy, monster or adversarial force makes a final appearance startling the hero and the audience. I’m not implying anything about any of the involved parties in particular but it appears we’re in that moment of the MicroHoo drama. See also:

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Business & Revenues: Popularity
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Compete: Google Keeps Stomping The Others In Search Traffic – The latest search engine share stats for May 2008 from Compete show Google hitting yet again another high. Let’s do the numbers, including the debate on whether Microsoft Live Search Club searches should be counted plus how everyone might start generating queries in new ways. See also:

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Google: AdSense
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Google Continues To Play With AdSense Ad Fonts – I reported at the Search Engine Roundtable that Google seems to be testing additional AdSense fonts for the text used in the ads. The image shown here is from when Google tested using the Comic Sans font back in May. These tests seem to have expanded into various font types, including but not limited to Times, Arial, plain serif, larger fonts, smaller fonts and so on. Some publishers feel the ad font tests make their sites look unprofessional, while others are enjoying the increased click-through numbers they are seeing on those ads. We have no official word from Google on these tests, but it appears that the tests are wide enough to be considered real Google tests. See also:

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Google: AdWords
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Google Looking At Multiple Previous Queries To Tailor Search Ads – Saul Hansell from the New York Times reported on an interesting discovery that uncovered that Google may look at more than just your previous query to tailor the ads you see on the search page. Now, Google may look back several past queries to tailor your search ads. Yes, this is a major difference – let me explain how. Obtaining the previous query of a searcher is technically different than obtaining a query conducted five searches ago. Pulling the latest query does not require cookies to be assigned and tracked for that search. But to track a query from five searches ago, you will need to assign a cookie to that searcher and track his queries. Then Google can use that ‘cookied’ data to tailor the ads from a query done several searches ago. See also:

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Google: Business Issues
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Google’s New Icon: It Sucks & Now You Can Submit Your Own – As we’ve covered earlier, Google’s updated its icon recently to one it said reflects a "simple, playful and unique" brand. Today, the company has blogged more about the design change and calls for ideas from others. Good. Sorry, that new icon is just ugly to me, no matter how much design work went into it. I want the old one back. See also:

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Google: Maps & Local
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Google Local Business Center Undergoes Redesign – The Google Local Business Center is undergoing a redesign from within, as Mike Blumenthal reports. The main differences that I see are on the add and edit listing screens. The add listing screen seems to have consolidated much of the information retrieval process onto fewer screens. You can see a previous write up to see some of the old data entry screens used in the Google Local Business Center. See also:

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Google: Mobile
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Nielsen: Google Already Dominant In Mobile Search – Nielsen Mobile is reporting that Google leads rivals Yahoo and Microsoft in mobile search by margins comparable to those on the desktop. See also:

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Google: News
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Google News To Run Experiments – The Google News Blog announced that they will be running limited tests on the Google News portal and search engine. Google did not specifically let us know what they are testing within Google News. If you see any weird search results or weird interface changes at Google News, please let us know. How can you let us know? Blog it, Sphinn it, or email us.

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Google: SEO Issues
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Google Now Crawling and Indexing Flash Content – Historically, search engines have been unable to extract content, such as text and links, from Flash (SWF) files. Subsequently, much of the Flash-based content on the web has been unavailable in search results. This situation has been frustrating for web developers, who have tried to come up with workarounds to help get search engines to index and rank their Flash pages. This situation hasn’t been ideal for searchers either, as this limitation has kept them from seeing potentially great matches for their queries because they’ve been locked away in Flash files. According to Adobe and Google, all of that is changing. Google is launching what they tell me is a "deep algorithmic change," augmented by Flash reader technology supplied by Adobe, that enables them to "read" Flash files and extract text and links from it for better indexing and ranking. This could be great news for both site owners and searchers. Below, more details about how it all works, as well as some caveats for those who see this development as a Flash panacea and think they no longer have to ensure their Flash applications are search engine friendly. See also:

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Google: Searching
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Google "Skip Intro" Link Skips You Past Splash Pages, Plus Google Offers Query Translation - Sick of sites that force you to sit through a Flash splash screen? Now Google’s offering a "Skip Intro" link to save you that annoyance. Plus, Google’s also offering to translate your queries into other languages. More on both, below. See also:

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Google: YouTube & Google Video
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Google Drops Ability To Watch Video Directly In Search Results – Vanessa Fox posted details a few days ago about how Google has removed the ability to watch videos directly in the search results and discussed how Yahoo! and Live Search handle video listings in web search. Ionut posted a few days later and got several comments from people who used the feature and didn’t want it taken away. As part of Google’s universal search launch, videos listed in the search results included a plus sign that said "watch video." As of a few weeks ago, that plus box is no longer available, and searchers have to click through the result to watch the video on the hosting page. See also:

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Google: Other
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Google Blocks Anti-Obama Blogs Flagged Incorrectly As Spam - My day started reading about how Google was reportedly censoring anti-Barack Obama blogs by shutting them down on Google-owned Blogger. I quickly did some debunking in a comment on our Sphinn site — but still, Google probably needs to do more to ensure its Blogger spam reporting tools aren’t being abused — especially given how it says these "can’t be manipulated by angry mobs." Right now, it looks like they can. See also:

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In House SEM
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Rallying The Troops When Support Turns To Apathy – When you first started your in-house SEO program, it was likely a tough sell. But you’ve done it—the program is running, people in the company no longer think SEO means Smoke ‘Em Outside, and things are going well. Or are they? See also:

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Link Building
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What’s A 404 To Do? – Have you ever written a blog post or an article and after publishing it, gotten an email telling you that one of your links is broken? It happens to all of us once in a while. But what happens to the links that slip through the cracks and remain broken? They become unused link juice to the site they’re aimed at, and in an algorithmic era that treats links as its largest form of currency, unused link juice is like throwing money on the ground. See also:

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Local Search & Maps
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Marchex Creates AdHere, A National-Local PPC Ad Network – Marchex, which has been investing heavily in the local search market, has now brought together its broad range of assets into a single PPC ad platform and network that it’s calling "AdHere." AdHere is intended both for brands and national entities trying to reach local consumers online, as well as small businesses seeking exposure in their respective markets and service areas. See also:

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Local SEM
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Smooth Sailing Through The Rough Waters Of A Down Economy – Economic waves rise and fall and Internet retailers are as vulnerable to capsizing as any business. Why do some local businesses seem to ride it out more easily than others? What can you do to help your business stick around until the next break in the storm? Here are some common sense answers to how you can not only survive tough times, but flourish. If you can hang tough in a downturn, you’ll be in a position to breeze through when times get better. See also:

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Microsoft: adCenter
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Microsoft Announces adCenter Desktop Beta During SMX Advanced Keynote – Kevin Johnson, President of Microsoft’s Platform & Services Division, announced the release of the adCenter Desktop Beta during an SMX Advanced keynote speech today. The software application allows advertisers to create, optimize, and manage online campaigns with Microsoft. Previously advertisers were required to manage their campaigns through a web interface, a relatively less efficient means, especially for large or complex campaigns.

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Microsoft: Business Issues
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Microsoft Wins Deal For Live Search To Be Default On HP Computers – For all the excitement about Microsoft Live Search Cashback, I think a new announcement out today is far more important to Live Search’s potential growth. It will be the default search engine on Hewlett-Packard computers sold in North America beginning in January 2009, winning the deal from Yahoo. HP is currently the world’s largest PC manufacturer and second largest in the United States. Below, more about the deal plus a review of all major computer-search deals. See also:

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Microsoft: Search
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Microsoft Launches "Search And Give" Charity For Searching – The Live Search Blog announced the new launch of Search and Give. When you search on Search and Give, Microsoft will donate a penny each time you use that page to search the Web. Microsoft will donate up to 500 searches per person per month. There are over 1 million organizations participating in the program and the organizations can track donations. There are over 100,000 schools and 900,000 non-profit organizations worldwide in this program. Those who participate in Microsoft’s Live Search Club can convert the tickets they’ve earned playing games into contributions. See also:

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Paid Search & Contextual
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Paid Search Ad Copy: Kicking It Up A Notch – Think about paid search. How would you describe it? Slow? No way. Cheap? Hardly. High Stakes? You bet. Paid search is a marketplace where every day, every hour—hell, every minute—counts. And costs. Cluttered and convoluted, it forces search marketers to grasp on to every advantage they can get. Not surprisingly, ad copy tops that list. But the question is, are you fully capitalizing on yours? If not, perhaps it’s time to kick it up a notch. See also:

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Privacy
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WTF! US Court Declares You Have No Privacy On YouTube – You have no privacy on YouTube. So effectively declared a US judge yesterday. And now somebody in the US government better stop grandstanding about search and privacy protection and actually get some laws enacted now. Yesterday’s move might be the ultimate incentive, as US politicians realize that what they’ve watched on YouTube may now be open season. I can appreciate Viacom’s concern over copyright infringement on YouTube. But yesterday’s ruling (PDF file) that it should be provided with data about EVERYONE who has used YouTube, including what they watched, is alarming. Viacom itself should do what the court did not and limit the data it takes. See also:

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Searching
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Visual Search The Future? Spare Me The Eye Candy – About two years ago, I wrote an article called Why Search Sucks & You Won’t Fix It The Way You Think. In it, I explained various ways people have tried to make search "visual" and why those have largely failed. That’s mainly because "list view" or "10 blue links" still works for lots of search activities. But visual search has picked up some attention recently with new players coming in. Is visual search the future, where we’ll be flying through our results Minority Report-style? Maybe in years, but for now, I still see a lot of eye candy and no real breakthroughs. I looked at Searchme, Viewzi and PicLens, all of which have been reviewed recently in various places. For each, I purposely went into them without reading any of the help information. As a result, I might be missing out on some cool features or capabilities they have. But then again, so too are the typical people these services hope to attract. No one is reading how to search at Google. Even fewer than no one will read how to use these places. See also:

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Search Marketing Industry
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Mr. Search Marketer Goes To Congress – Last Tuesday afternoon, I got a phone call from a director at Yahoo Small Business who asked if I wanted to testify in front of Congress at a hearing of the US House of Representatives’ Committee on Small Business about search marketing. Now less than a week later, I’m speaking before Congress about the benefits for search marketing for small businesses! The committee needed a witness that had a good search marketing experience to balance out the panel of witnesses, some of whom had been banned from Google. The committee wanted a full range of witnesses, all with different experiences from using search marketing. I think they wanted me because I was a retailer, and an author, and a consultant, so I had a pretty wide range of search marketing experiences to draw from. See also:

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Search Marketing Tactics
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Search Illustrated: Search World 2008 – Search engine results aren’t realized simply from optimizing your web site anymore. This week’s infographic shows that gaining an understanding of the multi-channel nature of the Internet is key to successful online marketing campaigns. See also:

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SEO / Natural / Unpaid Search
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Yahoo!, Google, Microsoft Clarify Robots.txt Support – Today, Google, Yahoo!, and Microsoft have come together to post details of how each of them support robots.txt and the robots meta tag. While their posts use terms like "collaboration" and "working together," they haven’t joined together to implement a new standard (as they did with sitemaps.org). Rather, they are simply making a joint stand in messaging that robots.txt is the standard way of blocking search engine robot access to web sites. They have identified a core set of robots.txt and robots meta tag directives that all three engines support: Google and Yahoo! already supported and documented each of the core directives, and Microsoft supported most of them before this announcement. In their posts, they also list the directives they support that may not be supported by the other engines. See also:

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Small Business
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Small Business Success Stories: What We’ve Learned So Far – A baker, a guitar teacher, a florist, and a real estate agent: Those are the four small business owners I’ve profiled in this space recently. Before I continue with more online marketing success stories, this seems like a smart time to step back and see what we’ve learned to date. Listening to the experiences of others can be a great learning tool, especially when those small business owners have gone down paths you’ve been hesitant to try, or maybe didn’t even know existed. The four small business owners you’ve read about have very different stories and backgrounds, but as the interviews revealed, those stories provide some common advice for any small business trying to succeed online. See also:

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Social Media
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"Nobody’s Safe In Cyberspace": Stalking And Wikipedia – The article, "Nobody’s Safe in Cyberspace," by Wikipedia editor and photographer David Shankbone, details a personal ordeal he experienced with an online stalker. It’s a horrible story that involves intimidation and threats of violence. But as Shankbone writes, there’s little recourse available to the one who is stalked and harassed online. And there are challenges in prosecuting people in the gray area of "internet speech." It’s a problem that needs a thoughtful and measured response, not only from Wikipedia, but from online publishers and the legal community as well. See also:

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Video Search
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Video Search Engine Start-Up Yidio Vies For Market Share – The launch of Yidio, a new video search engine start-up, shows that investors feel there is still an opportunity to earn market share in video search. Yidio is a division of 2ten Media and debuted in the beginning of June. The San Diego based search engine indexes content from video portals such as YouTube as well as from media outlets (including CNN, ESPN, HBO, and Fox) and even local TV stations. It already has indexed over 200 million videos as well as 3400 free arcade games. See also:

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Yahoo: Business Issues
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Search Biz: Yahoo Reorgs Again, Google Not Slowing Down At 10, Microsoft Buying Powerset? - There are two views of the just-announced Yahoo reorganization. An upbeat assessment sees it as an instrumental step toward realizing Yahoo’s broad platform ambitions; a more skeptical perspective sees it as yet another run at streamlining the organization in the wake of the upheavals of the failed Microsoft acquisition bid and the departures of key executives. The truth is probably out there and somewhere in between.

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Yahoo: Paid Search
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Where You May Find Google Ads On Yahoo Search Results – In about two months from now, we may start noticing Google ads on the Yahoo Search results page through a deal that was brokered last month. The major question now is where, how and when will Google ads appear on Yahoo? TechCrunch posted slides of the Yahoo’s presentation to shareholders about the deal, which may provide some insight into the placement of those Google ads. On slide 14 of the presentation, you will notice this mock up. See alsoL

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Yahoo: Searching
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Yahoo! SearchMonkey Enhanced Listings Available To Searchers – As I reported last week, Yahoo SearchMonkey applications are now available to searchers. The Yahoo Search blog posted details last night, saying that searchers can now add SearchMonkey applications via either the gallery (which is in beta) or through promoted links from application developers or web sites. The gallery contains only 39 applications so far (only a select subset of applications make it to the gallery), and several are from Yahoo properties. It’s unclear if the remaining gallery applications were created by third-party developers or by the web site owners (several are simply credited as "Yahoo! user"). Applications exist for popular sites such as Yelp, Wikipedia, LinkedIn, and StumbleUpon. We’ve reported about SearchMonkey several times from a developer perspective (see, for instance, Yahoo! Launched SearchMonkey Developer Tool and Creating An Enhanced Listing), but how does the searcher experience rate?

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Yahoo: SEO
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Yahoo Search June 2008 Index Update – Yahoo has warned us of an up and coming Yahoo Search index update. Priyank Garg & Sharad Verma of Yahoo Search said Yahoo will "be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days, but expect the update will be completed soon." The last Yahoo update was just about a month ago and Yahoo typically conducts updates monthly. I have not seen any discussion on fluctuations at Yahoo Search within the forums yet. Yahoo does explain we may see "some ranking changes and page shuffling in the index" during this update.

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Fun, Weird Stuff & Other Things
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Googlers In Space: Google Founder Brin Books Flight – Google Co-Founder Brin Books First Private Space Flight from SmartMoney reports that Sergey Brin, Google’s co-founder, is booked to visit the International Space Station in 2011. One of two seats available for the first private space flight to the International Space Station was reserved by Brin. Google Co-Founder Books a Space Flight from the New York Times also has a long look at the booking. Google said the seats were "offered to not only individual explorers but also to businesses, organizations, and institutions." The deal was brokered with the Russian space agency. It might be worthwhile noting that Sergey Brin is Russian-born. See also:


Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series, maintains a personal blog called Daggle and microblogs on Twitter as @dannysullivan.

See more articles by Danny Sullivan >

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