Search Month: September 2008 Search News, In Review
Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It’s also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories from September 2008, then a major story for various search topics along with other stories related to those topics covered during September.
Search Engine Land News
WELCOME NEW SEARCH ENGINE LAND EDITORS! The Search Engine Land team is growing. We’ve gained two new editors this month, Matt McGee and Elisabeth Osmeloski, plus Melissa Cormier came on as our editorial assistant in August. Read more for an update on the entire team and what we each do.
REGISTER FOR SMX LONDON! Search Engine Land’s Search Marketing Expo conference series heads to London next month, with tracks covering all aspects of search marketing. Don’t miss out — register for the show which runs November 4 & 5. Learn more at the SMX London web site.
MORE SMX SHOWS! Aside from SMX London, here are other SMX events on the calendar, for those doing forward planning:
SMX & SEARCH ENGINE LAND SOCIAL OPTIONS! Remember, a good way to keep up on all of our events is by reading the SMX Blog. You can also socialize in a variety of ways:
- Facebook SMX Group: Has links to all the official SMX events pages on Facebook. You can also meet others who have a general interest in SMX or have attended one of our events this way. There’s also the Facebook SMX Fan Page. In addition, Search Engine Land has both a fan page and a group on Facebook.
- LinkedIn: SMX – Member of LinkedIn? Join the SMX group there and connect with others who are interested in our conferences. We also have a Search Engine Land LinkedIn Group, too.
- Yahoo Upcoming SMX Group: Network with others interested in SMX events, plus easily jump to the official events pages on Upcoming from here.
Top 10 Most Popular Stories: September 2008
1) Searching With Google Chrome & Omnibox – Now that Google Chrome is live, I spent some time looking at the search features within it, especially to see — as I did recently with Internet Explorer 8 — whether Google was going to try to stack the deck in its own favor. Like Microsoft, Google’s playing it straight. As for search features, I’m mixed on whether I like the new “Omnibox” feature that combines a browser’s address bar and search box into one single area.
2) On Android Eve, Co-Founder Andy Rubin Predicts The Future Of Mobile – Tomorrow is widely anticipated to be the day when T-Mobile announces availability of the first Android phone. The phone is reportedly an HTC “Dream,” which will apparently sell for $199 with a two year contract. Many believe the handset will resemble a Sidekick. It’s fitting in a way that a Sidekick-like device should be the first Android phone. Android co-founder Andy Rubin was the one-time CEO of Danger, which made the Sidekick for T-Mobile. On the eve of the announcement, it’s also fitting that Rubin, now director of mobile platforms at Google, broadly weighs in on the future of mobile.
3) VideoSurf: New, Genuinely Radical Video Search – I’m generally not given to hyperbole or breathless enthusiasm when writing about a new search service. Quite the opposite, in fact—over the decade I’ve covered search I’ve seen so many so-called “radically new” approaches that are simply updates or spins on existing technologies that I’ve grown a bit jaded. But not after seeing a demo of VideoSurf. I’ll echo the headline for this post: VideoSurf is one of the most innovative, radically different approaches to video search (or any kind of search for that matter) that I’ve ever seen. Even better: It delivers highly relevant search results—something most video search services fall sadly short on for many types of searches. What’s different about VideoSurf, and why am I so excited by it? Read on.
4) 10 Key Features That Differentiate Google’s Chrome From Firefox & IE – Google’s has released its own open-source browser, Chrome, in direct competition to Firefox and Microsoft Internet Explorer. Yesterday, Danny described his test-drive of Chrome in Searching With Google Chrome & Omnibox and Greg speculated on its future in How Bright Is The Outlook For Chrome?. Both compared Google’s new browser to the incumbents, Firefox and Internet Explorer. But Chrome is actually very different from those two browsers, and significantly different from nearly everything else on the market. Here are the 10 major features that truly differentiate Google Chrome from the competition.
5) The Google Hive Mind – As Google turns 10 years old, that important birthday sees the company more powerful than ever before. With its competitors in disarray, the Big G seems likely to grow even further. The secret to its success? For me, it’s what I’ve been calling the “Google Hive Mind.” Rather than follow a rigid top-down master plan, the company’s direction and success has been shaped by decisions often taken independently of how they’ll benefit the company as a whole. But collectively, those decisions DO form a master plan, a hive mind that dictates what the company will do. The hive mind has been hugely successful in growing Google’s business through a symbiotic relationship with its customers. But that’s also a weakness: Google may seem too threatening to those same customers, as it grows. As it expands and expands, some of those outside the hive begin wondering if it needs to be constrained. Part of this is due to the fact that individually, I think Googlers themselves don’t understand how the hive mind appears to outsiders. Thus at 10, stronger than ever, Google also faces its biggest challenge: whether an outside force in the form of government intervention will be brought in to halt the hive.
6) Google Says, Don’t Rewrite Dynamic URLs To Static URLs – Almost two years ago, Google updated their guidelines to say that they can now properly handle crawling dynamic URLs. But last night, Google posted a blog entry now telling webmasters not to use rewrite rules for dynamic URLs, at least in most cases. Google say, in bold, “avoid reformatting a dynamic URL to make it look static.” But Google also admitted that “static URLs might have a slight advantage in terms of clickthrough rates.” However, Google said “dynamic URLs should be favored over hiding parameters to make them look static.”
7) Information Architecture Is Crucial To Good SEO – You have probably heard the phrase “information architecture” but may not have given it much thought. That’s a mistake! In today’s article I am going to talk about why SEOs should care about the concept. The Information Architecture Institute defines “information architecture as the art and science of organizing and labeling websites, intranets, online communities and software to support usability.” For most people, it is pretty intuitive to say that designing a web site that is easy for end users to navigate so they can find what they want will be good for business. What may be less intuitive is how this affects SEO.
8) Google News Error Aids In United Airlines Stock Drop – The Google News Blog explains an error that occurred yesterday, which hurt the stock price of United Airlines. Google News picked up a story on the Florida Sun-Sentinel website about United filing for bankruptcy. It was an old story, but it did not contain the original date. Instead, Google found September 7, 2008 listed on the page somewhere. Due to that, Google indexed the article and listed it in Google News. It was not listed as a headline story on the home page of Google News. Nevertheless, United Airlines stock fell over 11% yesterday.
9) Waiting For Google Chrome To Launch – Obviously the big story of yesterday and today in the technology world is the impending launch of Google’s open-source browser Chrome. It will likely be available for download here later today. (TechCrunch and Google Blogoscoped have a few screenshots.) There are dozens and dozens of stories on Techmeme.
10) Google Chrome – Google’s Finally Launching Its Own Browser – So much for a quiet Labor Day off. Google Blogoscoped has news of Google Chrome, a new browser that Google plans to release. More coverage can also be found on Techmeme. No — it’s not just a rumor. Google tells me that it is indeed a real browser it plans to release. Expect more news to come when we’re back at things on a normal schedule tomorrow.
AOL Unveils MapQuest Local, Video Search For Mobile (WAP) – MapQuest has recently stepped up development efforts, rolling out a new and improved “beta” site just a couple of weeks ago. MapQuest product VP Mark Law told me at the time that was the first of many changes and improvements to come. Accordingly, yesterday, the company debuted MapQuest Local a new “start page” (think MyYahoo or MyAOL) for local content. It features drag and drop widgets that can be customized.
Ten Copywriting Tips for B2B SEO – B2B copywriting is tough stuff. Instead of, “Wipes clean with a damp cloth,” you may find yourself trying to simultaneously explain and extol the virtues of some complex mechanical system while being creative and persuasive at the same time. Copywriting for B2B SEO is even tougher. Here are ten tips to help you succeed. See also:
- 5 Ways to Target Media Outlets For Links
- Are Your B2B Paid Search Campaigns Trying To Serve Two Masters?
- A Call to BtoB Marketers — Integrate Search Now!
- B2B Lead Generation Tips
Business & Revenues
Search And Display Spending Diverge In Bad Economy – Traditional media is suffering in the current downturn/recession. For example, US print newspaper revenues were down 16 percent in the second quarter, compared with a year ago. Online (and Outdoor) are really the only media segments that are growing or holding their own (maybe TV). However, the Wall Street Journal reported yesterday about a divergence between paid search and online display advertising and the relative fortunes of the companies that rely on each for their revenues. See also:
- Cool (or Cuil) Still Has To Play By The Rules
- Search Biz: MSFT’s Ballmer Interviewed, Vint Cerf Predicts The Internet’s Future, Google’s New Anti-Carrier Patent & “Everyone Hates comScore”
- Search Biz: Yahoo Roundup: AOL And Yahoo Resume Merger Talks, Answers For Sale?, “Start Wearing Purple?” And Institute Recommends Conditions For Google Paid Search Ads
- Search Biz: Amid Economic Wreckage And Political Resistance, The Good Ship Google Steams Ahead With Smart Grid, Android, Chrome & More
Google: 10th Birthday
Google 10th Birthday Site: Interactive Timeline, Project 10×100 To Improve The World & Share Your Google Stories – SGoogle’s finally acknowledging turning 10 this month with a special Google 10th Birthday web site. It features a cool interactive timeline where you can click on various events in the company’s history and get more information, along with a new “Project 10 to The 100″ challenge for ideas to improve the world and an invitation for anyone to share stories about Google. See also:
- Google’s 10th Birthday Logo
- Early Interview With Google’s Page & Brin
- Happy 10th Birthday Google, Whenever You Celebrate
- The Google Hive Mind
Real Time Quality Score Coming In “Days” To Google AdWords – The AdWords Blog announced that the new real-time quality score algorithm will be live within days. This means that Google will now calculate the quality score of your keywords at the time of the search query. Second, Google has removed the “minimum bid” metric and replaced it with “first page bid.” Finally, Google will no longer mark search ads as “inactive for search.” How this will impact advertisers, is yet to be seen. If the impact is major, I will report back here with the details. See also:
- Pro-Life & Pro-Choice Now Side By Side In Google Search Ads
- Google AdWords Adds New Geographic Report
Google: Business Issues
Google Launches Yahoo-Google Facts Site – Google has launched a new informational site designed to tell its story about why there’s no need to fear an ad partnership between it and Yahoo. Within the site, you’ll find lots of information about the deal except for one key fact: when exactly does it start? The launch of the site suggests any day now. See also:
- US Government Hires Lawyer, Google Shares Lose Value In View Of Potential Anti-Trust Action
- Newspaper Opposition Emerges To Google-Yahoo AdWords Deal
- National Advertiser Trade Group Recommends Against Google-Yahoo Search Deal
- South African SEM Firm Files Complaint Against Google SA For “Abuse Of Dominance”
- NY Times On Google’s AdWords Quality Score As Monopolistic & Unfair?
- Yahoo’s Poor Ad Targeting & Thoughts On Google-Yahoo
- Interbrand Ranks Brand Value: Coke Number 1, MSFT Number 3, Google Number 10
- Google Acquisitions Real & Rumored: Korean Blogging Platform, PC Games Producer Valve
- By Sea & Sky: Google Floating Data Centers & New “Spy” Satellite
- Now Blogging: Google Cofounder Sergey Brin
How Bright Is The Outlook For Chrome? – Most of the tech journalists in the San Francisco Bay Area were at Google this morning for a briefing and demo of Chrome. Danny earlier posted lots of detail on the search dimensions of Chrome. And there are quite a few posts and articles about features and first impressions. See also:
- Search Engine Land’s Chrome Usage 10%: Share Yours
- Searching With Google Chrome & Omnibox
- 10 Key Features That Differentiate Google’s Chrome From Firefox & IE
- Waiting For Google Chrome To Launch
- Google Toolbar 5 For Firefox Adds Features
Google: Maps & Local
Evaluating Google’s Response To Mapspam Reports – Yesterday marked the two-month anniversary for the official “Report Spam on Google Maps” thread on the Google Maps Help Group. I thought it might be useful to review the instances of spam reported thus far, for insights into some of Google Maps’ vulnerabilities and the implications for local business owners. See also:
- Google Maps Brings Back Reordering Destinations
- Google Maps Adds Business Listing Quality Guidelines
- Three Web Reference Building Tips for Google Maps
- By Sea & Sky: Google Floating Data Centers & New “Spy” Satellite
- Local Australian City Councils Abandon Use Of Google Earth To Monitor Building Permits, Unregistered Pets
- Google Upgrades My Location, Mobilizes StreetView
- Google Adds Traffic Data To Google Maps UK
- Google Maps Transit Information For New York Metro Area
- Google Adds Location To Mobile Web Search
First Android Phone: “T-Mobile G1 With Google” – If the video shown during the press conference is any indication, T-Mobile’s “G1 with Google” should give the iPhone a run for its money. Much was made during the press conference of the “totally open” platform (vs. Apple), though Apple wasn’t mentioned by any of the presenters. Here’s the press release. See also:
Google Launches Newspaper Digitization Project – Google, in partnership with a number of North American newspapers, ProQuest and Heritage, has begun digitizing printed newspapers, making them both searchable and browsable exactly as they appeared in print, including photographs, headlines, articles and advertisements. See also:
- Google News & Indexing Old Stories As New
- Google News Error Aids In United Airlines Stock Drop
- Google News Glitch: SpaceX Private Space Flight is “Delicious”
Google: SEO Issues
Google Answers On Image Search, Sitelinks, Reinclusions, Redirects & Communication – The Google Webmaster Central blog documented five new Google Group posts, based on the Popular Picks thread, asking webmasters for questions they want answered. So Google answered five of the most popular questions. The answers are on image search ranking, Sitelinks, reconsideration requests, redirects and communication. I am not going to go through each with my analysis, because I already did that at the Search Engine Roundtable. See also:
- Google Answers More SEO Questions
- Google Says, Don’t Rewrite Dynamic URLs To Static URLs
- Google Toolbar PageRank Update
The Future Of Search: Your Best Friend With All The Answers – The future of search by Google’s Marissa Mayer, VP, Search Products & User Experience, discusses what she thinks the next ten years of search holds. I think she summed it up incredibly well in her last paragraph: So what’s our straightforward definition of the ideal search engine? Your best friend with instant access to all the world’s facts and a photographic memory of everything you’ve seen and know. That search engine could tailor answers to you based on your preferences, your existing knowledge and the best available information; it could ask for clarification and present the answers in whatever setting or media worked best. See also:
- The Human Side To Google: Search Evaluations
- Google Halves Data Retention Time Against Backdrop Of EU Pressure, US Regulatory Scrutiny
- Google User Interface Test Gives Searches Control Over Snippets
Google: YouTube & Google Video
Battlestar Galactica Meet Google TV Ads: Deal With NBC Universal Cut – Just in — and brief because it’s the end of the day — Google and NBC Universal have reached an agreement that will see the TV ads that Google sells coming to NBCU cable channels including SciFi, Oxygen, MSNBC, CNBC and others. See also:
Google’s “Submit Your Content” Page Changes Into Content Central, One Stop Shopping For Publisher Advice – In the old days, getting listed on Google just meant having a web site. These days, you can get in by selling products through a virtual store, by having a book, by having a small local business that’s listed in a yellow pages directory and many other ways. To help centralize submission and inclusion information, Google has updated its Submit Your Content page to make it more into what I’d call Content Central, a guide to the many ways of being listed. Google’s also launched an actual Content Central blog, to coincide with the update. See also:
- Google’s Picasa Adding Facial Recognition
- Google Reader Expands Friends Sharing, Tagging, Ordering Feeds & More
- Google Moderator (AKA Dory) Launches
- Q&A With Google’s Insights For Search Senior Product Manager
- Google Announces Google Book Search APIs
- Google’s Hal Varian Expounds The Virtues Of ‘Data Democratization’
- Google To Help Bring Internet To Africa & Beyond Through New Satellites
In House SEM
When IT Says There Isn’t Time for SEO Training – One the best things you can do for successful SEO is equip the development team with SEO knowledge, and this requires more than a 30 minute presentation. Unfortunately, IT often pushes back saying there isn’t time. Here are six tactics for getting IT into your training sessions when they say, “We don’t have time for SEO training.” See also:
- Enhance In-House Search Thru Offline Media
- Leveraging Third-Party Sites to Raise Your Company’s Profile in Search
- Q&A with Marshall Simmonds, In-House SEM: About.com, NYT.com
Conversation With An Idiot Link Broker – Debate continues about Google’s war on paid links. But regardless of where you stand, I think most people would agree buying and selling is risky behavior. You don’t really want the world to know you’re doing it. And if you’re going to engage in paid links, I think many would agree you shouldn’t be trying to trick people into something that might cause them harm. This week, from my inbox, an example of a company going wrong on both counts. See also:
- Milk Those Links For Rankings & Clickthrough!
- Link Building for Big Old Sites
- Search Illustrated: Types Of Link Bait
- Moving Away from SEO Link Building
- Linked, Tagged, Tweeted, and Feeded – Three Real Time Link Trackers
Local Search & Maps
Cell Phone Triangulation Accuracy Is All Over The Map – As more local apps are being built for wireless devices like cell phones and PDAs, one major factor that could impact continued advancement of local technology on these mobile devices is accuracy of their geolocation data. To be useful, these apps must be able to identify where the cell phone user is located in the physical world. In the case of hyper-local applications, the accuracy of this geolocation data is absolutely vital to the application. So, how does the pinpointing of mobile users work, and just how accurate is it? See also:
- Can Newspapers Be Saved? Part 2: Potential Solutions
- Lessons in Longevity From The Original Search Engine
More On adCenter UK Promotion & Free Search Ads – Yesterday I reported based on a MarketingWeek Online story that Microsoft was running a promotion to give away a free month of search ads. Microsoft told me the story was wrong and promised to send me more information. I now have that information, so let me share with you the program. UK advertisers will soon be incentivized to migrate their Google AdWords campaigns to adCenter campaigns. The program consists of different level promotions based on several factors that I cannot disclose. Each segment gets a different level of support and a different amount of free adCenter ads. See also:
Microsoft: Business Issues
I Don’t Get The Microsoft TV Ad But I Like It – Everyone is talking about the new Microsoft TV ad featuring Bill Gates and Jerry Seinfeld. paidContent.org called the ad pretty pathetic, Sam Diaz didn’t get it, nor did I. TechCrunch got word from Microsoft that the ad is triggered to “engage consumers” and “spark conversation,” which I guess it is doing. See also:
Microsoft: Local Search
Live Search Local Listings Center Adds Features – Chris Pendleton posted details about new improvements made to the Live Search Local Listings Center. The Local Listing Center is the place to go to add your business to Live Search Maps. Here are the changes and additions made to the local listing center. See also:
- New Virtual Earth Features, APIs & 3D Tools
- Microsoft Launches New Live Search Maps India & New Virtual Earth Imagery
Live Search Adds Fourth Search Ad Before Organic Results – The adCenter blog announced that they have added a fourth ad to the top ad location in the Live Search results. This brings the number of search ads displayed on the page from 8 to 9, and pushes the organic search results down by one ad position. See also:
Microsoft: SEO Issues
Live Search Is Updating, Expect Ranking Changes – Live Search September 2008 Update Underway from the Search Engine Roundtable reports discussion at WebmasterWorld that Live Search is undergoing a major index and ranking update. The Live Search results seem to have changed, and webmasters and SEOs are taking notice. I personally noticed referral increases and drops from Live Search on some of the sites I monitor. The update seemed to have started at about 9:30am (EST) yesterday, but we currently do not have any official word from Microsoft on this update.
BlackBerry Mobile Bonanza: Microsoft Launches Live Search, Google Introduces New Search Client & AOL Launches MapQuest 4 Mobile – At the CTIA wireless trade show today Microsoft announced an extension of its existing relationship with BlackBerry maker RIM. Previously Microsoft released special versions of Windows Live Messenger and Windows Live Hotmail for the BlackBerry. The Live Search downloadable client was also available for Blackberry. However today the company announced that Live Search will be available on the BlackBerry home screen (no download required). Yesterday Google announced a new live search downloadable client for the BlackBerry. MapQuest also introduced an improved mobile client for BlackBerry devices in conjunction with the trade show. (Yesterday Yahoo made two announcements connected to the iPhone.) See also:
Paid Search & Contextual
Pain Reliever Pages – I’ve been thinking a lot about landing pages lately. Last time, I talked about getting multivariate landing page testing straight. Today, I’ll look at a specialized offer technique that employs what I’ll call a Pain Reliever Page (PRP). A PRP is problem-based (or pain-specific). It addresses a specific consumer issue and attempts to alleviate a consumer pain point. The page, if well executed, taps into the psyche of a buyer and convinces them to make a purchase. In this article, I’ll outline key steps in designing a PRP and provide short examples from Apollo Health. (Fortunately for the marketer, in medical fields, the pain felt by prospects is often all too real and physical.) See also:
- PPC Payment Options – Risk & Reward
- 9 Keys to Successful Day-Parting
- Why Position Bidding Wastes Money
- ISP Behavorial Targeting Test To Begin In UK Tomorrow
Human Hardware: Foraging with Search – In the last column, I looked at how Pirolli and Card theorized that we humans adapted our ancestral foraging strategies to retrieve information in a hypertext environment. The theory was first proposed in 1994, in a pre-Google era (although search engines were beginning to make their presence felt). If we look at the basic tenets of information foraging, the advance of web search introduces an interesting new wrinkle. See also:
Search Marketing Industry
SEM Company, iProspect Acquires Range Online Media – Search Marketing company consolidation continues with iProspect acquiring Range Online Media today. See also:
- Report From The Field: Search In China 2008
- Solid SEO Starts With A Solid Business Model
- Search Stats You Need to Know & The Bible of the Search Industry
- Wall Street Meltdown: 11 Ways It Affects Digital Marketers
- Search Illustrated: The Sphere Of Influence
Search Marketing Tactics
Branding & Search: Your Best Defense Against Losing Ground to Competitors – I’m convinced that it’s human nature to resist accepting and acting on what we know to be true. Take exercise for example. How many times have you heard doctors, and the whole medical community for that matter, proclaim the benefits of exercise, and recommend it as a key component to staying healthy? Yet despite the evidence that supports their claim, some choose to ignore the facts, and in doing so, inadvertently put themselves at risk. They figure they will get around to it eventually, but for now they have other priorities. Naturally, by the time they finally take action, they’ve already lost valuable ground and will pay dearly for their delay. It’s a situation that reminds me of search and branding. See also:
- How To Target Hispanic Searchers
- Three Rules For Search Marketing With Franchise Organizations
- Web Analytics For (SEM) Dummies Part 2: Three Real-World Situations
- Web Analytics For (SEM) Dummies Part 3, And More
SEO / Natural / Unpaid Search
If You Build It SEO-Friendly, They Will Come – “So I audited the website, made all kinds of great SEO recommendations, and nothing. None of them got implemented. Not a single one.” Sound familiar? This story is told all too often, at search industry events, cocktail parties and around water coolers at web-based companies everywhere. It’s a story that starts with a VP hiring either a Search Engine Optimization (SEO) manager or agency, continues with the company spending a significant amount of resources to generate detailed recommendations to enhance the woeful state of SEO at the company’s website. But it almost always ends with the inability to close on these recommendations for one or more of a dozen reasons that now seem obvious through the 20/20 lens of hindsight. See also:
- Blog Marketing & Pay Per Post: They’re Not The Same
- SEO Ethics Are In The Eye Of The Beholder
- Information Architecture Is Crucial To Good SEO
- Stop the Confusion! Use SEO Terms Correctly
- Global Is The New Local For International Marketers
- SEO Ethics Are In The Eye Of The Beholder
- Cleaning Up the Retail Site Navigating Mess
- When Critiquing Large Sites, Don’t Always Blame The SEO
How To Walk A Mile In A Search Engine’s Shoes – Small business owners are often curious, and sometimes desperate, to understand why their web sites are doing well — or doing poorly — when it comes to search engine visibility. Online forums and message boards are filled with questions like “Why is my competitor outranking me?”, “Why doesn’t my new product page bring me any search traffic?”, or “How come my site hasn’t been crawled in a month?” If you live and breathe search marketing, these questions are often pretty easy to answer. But when you’re busy running a small business, these questions may as well be rocket science. One way to get answers is to analyze what the search engines think of your web site, and walk a mile in the search engines’ shoes, as the saying goes. When you learn to do that, it’s easier to solve those questions that you’ve been curious (or desperate) to answer. See also:
How Social Media Can Help Your PR Efforts – The emergence of social media has been a game-changer for newspapers and magazines. On the one hand, they have seen their print numbers continue to drop as more and more people turn to the internet to get their news and information. On the other hand, they (the smart ones) have seen that by embracing social media and leveraging the different opportunities it offers, they can drive more traffic to their sites, engage in open dialogues and react quicker. So what does this mean for you? More opportunities than ever for you to build relationships and get publicity. Here are a few things to keep in mind when trying to leverage social media for PR purposes — and that’s PR as in public relations, not PageRank! See also:
Video Search Hacks For Checking Competitors – There are plenty of analytics tools available to help you measure traffic to your collection of videos. These range from the straightforward stats supplied by YouTube Insight to the complex dashboards available from TubeMogul. One area where we’ve not seen much progress is competitor analysis. In conventional search marketing, we have a variety of tools to help us assess the competition. Visibility in natural search results can be measured by that old standby, WebPosition. PPC activity can be mined using aggregators like LongTailAdwords. And for those with mega-budgets, Hitwise offers a birds-eye-view of pretty much everything on the web. But there’s nothing video specific. Fortunately, there’s plenty of video gadgetry out there that can be exploited to monitor your competition. See also:
- Truveo Says It’s The Most Comprehensive Video Search Provider
- Marketing Video Via Paid Search
- Video Search Engine RedLasso Runs Afoul Of The Law
- VideoSurf: New, Genuinely Radical Video Search
Yahoo: Business Issues
Yahoo: How Open When You Compete With Others? – Yahoo had a press day yesterday designed in part to pump up the media about the company’s prospects and progress post the Microsoft-fiasco. As someone who’s been positive about Yahoo, I oddly found the day leaving me less reassured, not more. In the end, ironically it might have been the Open! Open! Open! mantra that each Yahoo exec put out as part of the company’s strategy. I’m weary of “Open” somehow being magic fairy dust that if sprinkled on a problem is something companies hope makes everything better. See also:
- Yahoo’s Exodus Continues: Director Communications & Search Monkey PM
- Yahoo Forms New Digital Advisory Council
Yahoo: Paid Search
Yahoo’s Poor Ad Targeting & Thoughts On Google-Yahoo – Previously, I wrote of how Yahoo’s recent press day proved disappointing to me. Time for part two of that: how the Google-Yahoo ad deal is supposed to help Yahoo. Oh, it might, but not for the reasons Yahoo put out — the idea it would somehow get advertisers it was missing. More about that below, as well as thoughts on Google’s auction that’s not an auction and whether the Google-Yahoo deal should be blocked. As part of the press day presentation, Yahoo executive vice president Hilary Schneider showed how few ads Yahoo returned for a search on [red roses in birmingham alabama]. In contrast, Google’s search results page was loaded with ads. By partnering with Google, Yahoo would thus be able to supplement its own ads with these additional ones that it lacked. Sure, Yahoo had fewer ads. But that’s not because it lacked advertisers that Google has. It’s because Yahoo’s ad targeting system is pretty lame. See also:
Searching Yahoo’s Hack Day 2008 – Yahoo hosted Hack Day this weekend, the Yahoo Yodel Anecdotal blog has four blog posts on the event: The hackers are back “6 PM Food, Beer & Games” Talkin’ about Girl Talk Highlights from Open Hack Day The event looked incredibly fun! I just wanted to highlight the demo’s that took place that involved search. I might be missing some, so make sure to check out the complete list, if you don’t want to miss any. See also:
Yahoo Search September 2008 Index Update – Expect the Yahoo Search Blog to make a blog post announcing a weather report sometime today or tomorrow. As I reported at the Search Engine Roundtable a couple hours ago, there are reports of Yahoo Search updating the index and search results. This is a typical sign of a “weather report” coming from the Yahoo Search Blog. Many of the early reports discuss major increases in search traffic from Yahoo. I have yet to see people complaining about the update – so this is early signs of a positive update. The last Yahoo Search update was just about a month ago, in August. See also:
US Presidential Election
Google Launches “In Quotes” Project To Compare US Presidential Candidates – Google has launched a new labs project named In Quotes. In Quotes allows you to compare quotes between the two US Presidential candidates, John McCain and Barack Obama. For example, if Net neutrality is an important topic for you, just type in “neutrality” and up comes quotes from each candidate that you can scan through. See also:
- Watching The Presidential Debate? Use New Twitter Election Site To Share What You Think
- Obama Vs. McCain: Paid Search Keywords
Fun, Weird Stuff & Other Things
Google Pirate Search & Talk Like A Pirate Day – Today is the official day for Talk Like a Pirate Day. Many tech companies and personalities like to mention the day, in some way or another. Google wrote about their Google Pirate Search, as shown above. Dogpile’s dog dressed up for the day. Facebook, as TechCrunch reports, has pirate talk in their translation tool. FriendFeed has a special logo for the day. The Search Engine Roundtable has a special theme live. And I am excited to see what Matt Cutts is preparing for the day. But companies that participated last year and have not yet posted anything this year include Ask.com and Yahoo’s Flickr. See also:
- Google Reminds Us That It’s Autumn
- Google’s Logo Makes A Big Bang For Large Hadron Collider
- Labor Day Logos
- Search In Pictures: Yahoo Grenoble, Google Lego Drive & Google Chess
- Search In Pictures: Marissa Mayer’s Birthday, Jenga At Google & 49ers With Yahoo
- Search In Pictures: Google To The Moon, Yahoo’s Server Toss & GPS Bike
- Search In Pictures: Yahoo vs. Google Cake Off, Onam at Yahoo & Google’s Toilet Defrag
- Search Engine Rap Battle
- Googler For A Day Competition 2008
(Some images used under license from Shutterstock.com.)
Get the best search news, tips and resources, delivered each day.