VIDEO + SLIDESHOW: The Coming Paradigm Shift in Mobile Marketing

Thanks to the proliferation of mobile devices, the necessary ingredients for a complete paradigm shift are in place: decreasing cost of wireless communication and wireless sensors, combined with the increased ease of access to cheap data storage and data processing means major changes in both online and offline marketing. Smart companies are planning for the […]


SearchCap: Google Webmaster Tools Removal Notices, Panda Slaps Yahoo & Changed Links Less Trusted

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Panda Strikes Again: Yahoo Voices & The Yahoo Contributor Network Closing Down Yahoo has announced another round of product cuts and changes, all part of what it calls a continued effort […]


VIDEO + SLIDESHOW: Managing Search, Managing Change

About the only constant in the life of a search marketer is change. Changing algorithms, changing products and features, new online marketing channels… but there are other important changes that are vital to manage, such as developing new sites and acquisitions, handling corporate restructuring, on–boarding new leadership, helping team members in transition, and much more. […]


Survey: Mobile Dominates Vacation Search Queries

Local SEO provider Placeable, which competes with a range of companies in the increasingly crowded national-local segment, has released new travel-related survey data . The study’s findings, at least as presented, don’t tell an entirely coherent story about user behavior however. Basically the survey says that travelers rely heavily on search — mobile search in […]


Google Notifying Publishers For Right To Be Forgotten Removals

Now that Google has been removing results from the European versions of Google in response to the EU’s Right To Be Forgotten requirements, many webmasters are now receiving notifications of these removals. Last night, around 10 p.m. EST, I received a notification for a site I have verified Webmaster Tools access from. The notice read: […]


Bing Ads Doubles Number Of Keywords Advertisers Can Review In UI To Support Larger Accounts

Bing Ads has taken another step toward supporting larger accounts. Yesterday, the ad network announced it had updated its user interface so that advertisers can now review accounts with up to 100,000 keywords in the Keyword Tab. As part of the updates, ad groups and tabs have also been configured to support the increased amount […]


SearchCap: Bing Courses & Books, Google International Targeting & Right To Be Forgotten

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Adds Khan Academy Courses & Book Finding Results Bing has added two new search features for the school break season. (1) The ability to search for free online courses offered […]


Why Everyone In The EU May Look Like They’ve Made A “Right To Be Forgotten” Request In Google

Google began removing listings in response to the EU’s new Right To Be Forgotten mandate last week. As promised, Google is also disclosing to searchers when such removals have happened. However, it is also confusingly reporting that removals may have happened even when they have not. Welcome to Google’s new blanket notice that all name-based […]


SearchCap: Google Redirecting Penalties, Robot.txt 20th & Google Wiretapping Case

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Supreme Court Rules Street View “Wiretapping” Class Action Can Proceed Against Google According to the Wall Street Journal, the U.S. Supreme Court will not review a U.S. Ninth Circuit Court of […]


Innovative Marketers, Transformative Technologies: Attend MarTech in Boston, Register Now & Save

In less than two months, the community of innovators pioneering marketing technology adoption and operations will gather at MarTech: The Marketing Tech Conference in Boston, August 19-20. The MarTech agenda is focused on the rising tide of marketing technology and the people driving implementation – the technologists. Just this week: Harvard Business Review’s July/August issue […]


SearchCap: Bing + Twitter, Foursquare Fees & Okay Google

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ups Its Twitter Game: Rolls Out Hashtag & Twitter Handle Search Features Starting this week, Bing users are going to see even more Twitter content in search results. As a […]


VIDEO + SLIDESHOW: Local Search at 60+ MPH

Every business needs to know what’s coming next, whether it’s shifting demographics, supply and demand changes or product pricing predictions. What are some of the near–future changes coming, and what are the systems, brands, and technologies that that will impact businesses on a local level? You’ll see how changes across other industries will drive change […]


WATCH: Microsoft’s Cortana Keynote At SMX Advanced 2014

You’re probably pretty familiar already with Siri and Google Now, the personal assistant-type technologies from Apple and Google, respectively. Each has its own approach to the idea of providing information and answering questions without needing a traditional search box and search query. You may be a bit less familiar with Cortana — she’s Microsoft’s upcoming […]


Larry Page On Right To Be Forgotten: “Could Have Arrived At More Practical Place Than Court Ruling”

Larry Page offered his thoughts on the European court’s “Right To Be Forgotten” ruling during an interview at Google’s I/O conference this week with New York Times reporter Farhad Manjoo. Page claimed it would have been better if there had been more discussion around the matter. “We could have arrived at a more practical place […]


YP Joins Google’s Premier SMB Partner Program

YP is the largest of the major U.S. yellow pages publishers (and local search providers), with roughly 4,000 sales and support reps and 575,000 (mostly small business) advertisers. The company has now joined the ranks of the Google AdWords Premier SMB Partner Program. Also on the list are fellow publishers Dex Media, Hearst and hibu, as well […]


SearchCap: Google Begins Right To Be Forgotten Removals, Google Analytics Branded Segregation & PR Newswire Fights Back

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Now Separates Brand And Non-Brand PPC Traffic Brand and non-brand paid search terms typically perform very differently and most paid search teams analyze these sets of keywords separately. To […]


MarTech: The Marketing Tech Conference – Special Rates Expire in 2 Weeks!

Search Engine Land parent company, Third Door Media, Inc., introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster. Join us August 19-20 in Boston to learn how technology can transform your marketing operations. Save $150 before special “beta” rates expire – Register now!


Want To Speak @ SMX East? Here’s How

The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX East 2014, Oct. 30 – Sept. 1, at the Javitz Convention Center in New York City. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your […]


VIDEO + SLIDESHOW: Search Powered Psychographics

In the future, intentional care must be paid to which potential customers are shepherded into the marketing funnel. As we follow them, we can’t miss the opportunity to further refine the first targeting hop with a second. Most marketers don’t know that retargeting can be filtered by either search or psychographics. The good news is […]


Google Begins Removing Search Results Over “Right To Be Forgotten” Demands

Google has begun processing and removing the approved submissions done through the right to the Right To Be Forgotten Form. The Right To Be Forgotten is a European Court Of Justice ruling from May 2014 that EU citizens could request that search engines remove links to pages deemed private, even if the pages themselves remain […]


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