Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments

Jun 5, 2013 at 3:47pm ET by Ginny Marvin   

It shouldn’t come as a surprise that Microsoft is adjusting the Bing Ads platform to play nicely with AdWords enhanced campaigns. The company said they would be making changes back in early April, and now they are providing specifics. Bing Ads has supported incremental bidding by geo-location, gender, age, day of the week or time of day for [...]

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More Sitelink Performance Detail Coming To Bing Ads Reporting

Jun 5, 2013 at 8:51am ET by Ginny Marvin   

To provide more insight into sitelink performance, Bing Ads reporting will soon include Click Type segmentation. The new Click Type check box will be pre-selected in the Ad Extension by Ad and Ad Extension by Keywords reports. Currently Ad Extension reports provide data on just the sitelink itself. By choosing Click Type, the reports will [...]

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SearchCap: The Day In Search, June 4, 2013

Jun 4, 2013 at 5:00pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Your Own “Pins” On Pinterest Pinterest announced a new, useful search feature that allows you to filter your search results to just your own Pins. You can now search for [...]

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Don’t miss out on learning from the pros. Attend an SMX Advanced workshop!

Jun 4, 2013 at 3:00pm ET by Search Engine Land   

Sharpen your marketing skill set by attending one of six post-conference workshops next week at SMX Advanced in Seattle. Choose from SEO, international search, social media community management, AdWords, local search or in-house SEO. Secure your spot – register now!

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SearchCap: The Day In Search, June 3, 2013

Jun 3, 2013 at 4:59pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession Google’s head of search spam, Matt Cutts, released another video today named What are some misconceptions in [...]

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“Text Link Ads” Was Latest Hit By Google’s Actions Against Link Sellers

Jun 3, 2013 at 1:24pm ET by Barry Schwartz   

On May 15th, we reported that Google targeted yet another link selling network that resulted in several thousand penalties. Google’s head of search spam, Matt Cutts, has revealed which link network was the target via Twitter last week. The target was one of the oldest, and arguably the most prominent, link selling brokers on the [...]

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Google Tests Larger Video Thumbnails In Tablet Search Results

Jun 3, 2013 at 9:44am ET by Barry Schwartz   

Google Operating System blog has screen shots of Google showing larger thumbnail images for videos that come up in the search results. The larger video thumbnails show up for the first video result on tablet devices. I personally tried to replicate this on my devices, including Chrome and mobile Safari on an iPad and some [...]

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SearchCap: The Day In Search, May 31, 2013

May 31, 2013 at 4:02pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yandex Turns Up The Dial On Personalized Search The Russian search engine Yandex has announced changes to how it presents personalized search results, saying that personalization is now based on what’s [...]

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Google Business Photos Expands To Europe & Asia

May 31, 2013 at 9:18am ET by Barry Schwartz   

Google announced they have expanded their business photos program into Europe and Asia. Google Business Photos is a way for you to share the inside of your stores on Google Maps. There are groups of trusted photographers that take the photos for syndication into the program. Now, this is available in more places around the [...]

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Google Celebrates Julius Richard Petri 161st Birthday With Petri Dish Doodle

May 31, 2013 at 7:52am ET by Amy Gesenhues   

Google is giving a nod to science today by commemorating Famed German bacteriologist Julius Richard Petri’s 161st birthday with a Google Doodle. Petri is credited with the invention of the Petri dish which he created while working as an assistant to bacteriologist Robert Koch in Berlin. The Google logo has been replaced with six animated [...]

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SearchCap: The Day In Search, May 30, 2013

May 30, 2013 at 5:03pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Search Rolling Out Nutrition Information On More Than 1,000 Foods Building on their Knowledge Graph technology, Google search is rolling out nutrition information on more than 1,000 fruits, vegetables, meats [...]

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Google Adds Structured Data Markup Helper Tool

May 30, 2013 at 11:29am ET by Barry Schwartz   

Google announced today a new, fun and useful tool to help webmasters markup their webpages with schema structured data. Structured data markup can help a webpage enhance its search listings by adding rich snippets to the search results page. Google announced two upgrades here to the structured data tool. Google added a new tool to [...]

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SearchCap: The Day In Search, May 29, 2013

May 29, 2013 at 4:59pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Video: Google’s Matt Cutts On Advertorials & Webmaster Guidelines Google’s head of search spam, Matt Cutts, posted a new video today on YouTube clarifying Google’s stance on Advertorials and “native advertising.” [...]

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Google Refuses Hollywood Studio Requests To De-List File Storage Site Mega

May 29, 2013 at 11:55am ET by Amy Gesenhues   

In recent weeks, Hollywood studios NBC Universal and Warner Bros both submitted DMCA takedown requests asking Google to de-list the file storage website Mega from its search index. According to a report on TorrentFreak, NBC Universal claimed Mega’s homepage  linked to the NBC-owned film Mama, while Warner Bros alleged Mega made pirated copies of its film [...]

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New: AdWords Report Scheduling For Any Day Of The Week

May 29, 2013 at 9:33am ET by Ginny Marvin   

A new change in AdWords allows marketers to schedule reports to run any day of the week. Up to now, reports could be scheduled for the first of the month, daily or weekly on Monday. So, if you report Friday through Thursday, for example, scheduled reports weren’t very helpful. Now, you can schedule weekly reports [...]

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Wanted: Session Ideas For SMX East

May 28, 2013 at 6:10pm ET by Chris Sherman   

Do you have a topic you’d like to see covered in a session at SMX East on October 1-3, 2013? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Anyone can [...]

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SearchCap: The Day In Search, May 28, 2013

May 28, 2013 at 4:59pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Getting Away From Our PPC Campaigns This Summer Having just finished marching in three parades and playing Taps at Memorial Day observances to honor our deceased veterans, I find myself looking [...]

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Bing Ads Pro Accreditation Exam Now In French, German And Portuguese

May 28, 2013 at 10:12am ET by Ginny Marvin   

Microsoft is expanding the Bing Ads Accredited Professional Program to include three new languages. The “Pro Bingers” certification program is now offered in French, German and Brazilian Portuguese. Three new sites have been set up for each of the new languages. The sites include 29 training modules, an intro video and the exam in each [...]

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Get Your Networking Pass to Attend Sessions Presented by Google, Bing & Others at SMX Advanced

May 28, 2013 at 9:54am ET by Search Engine Land   

SMX Advanced All Access conference tickets are sold out, but you can still participate in this exclusive industry event. With a Networking Pass, you can attend 7 sessions produced by Google, Bing and a host of other leading internet marketing vendors, make connections at three networking events and visit nearly 40 leading vendors in the [...]

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SearchCap: The Day In Search, May 24, 2013

May 24, 2013 at 3:59pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Glass Diary, Part 4: Local Search & Navigation Remember that first Google Glass video? It was published a little more than a year ago and gave the world its first [...]

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