Highlighting An Old Strategy: AdWords As PR Spin Tool

Nov 11, 2009 at 10:46am ET by Greg Sterling   

Harvard’s Nieman Journalism Lab reminds people of an old PR strategy: buying AdWords to combat negative reporting in the press. The article highlights how a trade organization (the New Zealand Seafood Industry Council) combatted a negative story in the NY Times about over fishing. When people searched on selected keywords associated with the story, trade group’s AdWords campaign [...]

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Google Plays It Safe With ‘09 Veterans Day Logo

Nov 11, 2009 at 9:13am ET by Barry Schwartz   

If you visit Google.com today, you will see a special logo for Veterans Day. The logo is less complex when compared to last years, where Google had to fix their Veterans Day logo. Last year, Google placed hats on top of each letter on the Google logo, the hats included Army, Navy, Air [...]

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PubCon Vegas ‘09 Blog Coverage

Nov 10, 2009 at 7:45pm ET by Barry Schwartz   

Today was the first day of PubCon Las Vegas 2009 and the sessions are just about over. I wanted to share some of the blog coverage I found from the day that covered the sessions that took place. Here they are:

Capitalizing on Twitter the Microblogging Revolution, outspokenmedia.com Hot Topics and Trends in the Affiliate [...]

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Does Marissa Mayer’s “Perfect Search Engine” Already Exist In Siri?

Nov 10, 2009 at 6:36pm ET by Greg Sterling   

Recently IDG News Service asked Google’s Marissa Mayer about the “perfect search engine.” Here was the question posed: “What is the perfect search engine? If you had a magic wand and could create it, what would it look like? What would it do?” Mayer replied: “It would be a machine that could answer that question, really. [...]

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SearchCap: The Day In Search, November 10, 2009

Nov 10, 2009 at 5:32pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land:

SEM Lessons From The Fall Of The Berlin Wall Twenty years ago the fall of the Berlin Wall didn’t just change politics in Europe—it changed Europeans behavior. To this day we work [...]

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PPC Advertising and Geo-Targeting: SMN Webcast Thursday

Nov 10, 2009 at 1:36pm ET by Search Engine Land   

On Thursday at 1 PM EST, join Dan Soha of Five Mill Inc as he explains the ins and outs of geo-targeting, on the SMN Webcast: “PPC Advertising and Geo-Targeting.” Thanks to Marin Software for sponsoring this webcast. PPC advertisers use geographical targeting to create more focused and targeted advertising campaigns. By limiting the geographic target, [...]

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Google, Bing & Yahoo Bribe Users With Free WiFi

Nov 10, 2009 at 9:58am ET by Greg Sterling   

Who expected the search wars to open a new front involving WiFi? Google, Bing & Yahoo have each just announced free WiFi promotions of various sorts. Google, which previously said it would provide free WiFi on all Virgin America flights through early next year, is now going to provide it at 47 US airports through the [...]

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Hawaii Joins The Google Street View Union; Microsoft Updates Look Of Bing Maps, Adds Features

Nov 10, 2009 at 9:21am ET by Greg Sterling   

Google has now added Hawaii to Street View, making it the 50th and final US state to be included in the Maps image database. You can also get these images in Google Maps for Mobile. Google launched Street View a little more than two years ago, in May 2007. Since that time there has been considerable [...]

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Google Provides Sesame Street Logos In High-Res On 40th Anniversary

Nov 10, 2009 at 9:20am ET by Barry Schwartz   

Today marks the official 40th anniversary for Sesame Street and Google is providing some of the logos they showed on Google.com for high resolution download over here. In addition, Google said they are a supporter of the non-profit Sesame Workshop. Google has been showing logos for the past several days, leading up to the 40th [...]

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Google AdWords Adds New Alerts & Place Pages Performance Reports

Nov 10, 2009 at 9:10am ET by Barry Schwartz   

Google AdWords announced two updates including new alerts and place pages in performance reports, let me explain both in more detail. The new alerts are designed to help you stay on top of your campaigns. In addition to the billing alerts, they added alerts for new keyword and budget ideas in the Opportunities tab. [...]

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Why An Exclusive Wall Street Journal (or News Corp) Deal Wouldn’t Help Bing

Nov 9, 2009 at 5:39pm ET by Danny Sullivan   

With Rupert Murdoch talking about blocking Google, Jason Calacanis suggests that Murdoch should cut an exclusive deal with Bing. If that doesn’t kill Google, it might at least win Bing a 10% search share or more within 6 months, he argues. I suggest Jason needs a reality check. Here’s one for him. From his post today, [...]

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SearchCap: The Day In Search, November 9, 2009

Nov 9, 2009 at 5:18pm ET by Matt McGee   

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land:

Google, Book Search Partners Ask For Four More Days Today is the deadline for Google and its partners in the Google Book Search settlement to submit a new version of the settlement that [...]

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Google, Book Search Partners Ask For Four More Days

Nov 9, 2009 at 3:04pm ET by Matt McGee   

Today is the deadline for Google and its partners in the Google Book Search settlement to submit a new version of the settlement that satisfies the recent concerns laid out by the US Justice Department and others. But instead, as the New York Times reports, they’ve asked federal judge Denny Chin for an extension until this [...]

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Berlin Wall’s 20th Anniversary Can’t Beat Sesame Street For Google Logo

Nov 9, 2009 at 1:48pm ET by Danny Sullivan   

It’s the 20th anniversary of the fall of the Berlin Wall. Where’s the special Google logo for that, some have wondered. There is one, but only at Google Germany. Elsewhere, it’s apparently more important to keep celebrating the 40th anniversary of Sesame Street. The Google Germany logo is shown above. At Google’s main Google.com site (which [...]

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Marissa Mayer, Glamour Girl – Named 2009 Woman of the Year

Nov 9, 2009 at 10:50am ET by Elisabeth Osmeloski   

In addition to her skills as the well known VP of search and user experience at Google,  a wardrobe including Oscar de la Renta and Armani helped land this girl from a (very) small town in Wisconsin on Glamour Magazine’s 2009 Women of the Year list. Marissa Mayer is profiled as a “visionary” in the magazine’s [...]

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Hulk Hogan Visits Google Kirkland

Nov 9, 2009 at 9:43am ET by Barry Schwartz   

Justin Uberti, Google’s tech lead who I believe leads the Google Talk team, posted on his blog that Hulk Hogan visited Google’s Kirkland office. Hogan made his visit on Tuesday, November 3rd, as a signing event for his new book, My Life Outside the Ring. Here is a picture from Justin:

I too grew up during [...]

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SearchCap: The Day In Search, November 6, 2009

Nov 6, 2009 at 3:07pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land:

Google’s Home Page Promotes Motorola Droid Google really wants you to buy a Motorola Droid, the hot new phone that just hit stores today. In fact, Google is so enamored that it’s advertising [...]

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Google AdWords Makes Conversion Tracking “Easier”

Nov 6, 2009 at 9:18am ET by Barry Schwartz   

The Google AdWords blog announced they have made it easier for advertisers to add and track the conversions for their search ads. Google has added to the AdWords interface sections for (1) Conversions, (2) Webpages, and (3) Code. The Conversion page shows you the conversion actions you’re tracking. Web pages shows the web pages [...]

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Best Buy: “Would You Like A Google App With That?”

Nov 6, 2009 at 8:56am ET by Greg Sterling   

In the increasingly high stakes game of mobile search, Google is leaving almost nothing to chance. Take the company’s very interesting new partnership with Best Buy stores for example. According to the Google Mobile Blog: We’re happy to announce today that we’ve partnered with Best Buy Mobile to make Google Mobile App available through Best Buy [...]

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SearchCap: The Day In Search, November 5, 2009

Nov 5, 2009 at 5:07pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land:

How Google & Yahoo Make Money Off A Twitter Typo Domain Like many people, I misspelled a domain name today when I was trying to visit a web site. I typed Twiter.com (with [...]

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