SearchCap: The Day In Search, May 4, 2012

May 4, 2012 at 4:47pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Street View Shows ‘Secret Base’ In Israel, But Military Says It’s Not Secret At All Some in Israel are calling foul after images of what’s described as a “secret base” [...]

---

Google Street View Shows ‘Secret Base’ In Israel, But Military Says It’s Not Secret At All

May 4, 2012 at 1:50pm ET by Matt McGee   

Some in Israel are calling foul after images of what’s described as a “secret base” in the Tel Aviv area have appeared on Google’s Street View service. But the Israel Defense Forces (IDF) — the country’s defense department — says everything is fine. According to an English-language article from Ynetnews, soldiers and vehicles inside a [...]

---

Former Lead Inktomi Engineer On Why Google Beat Them

May 4, 2012 at 8:42am ET by Barry Schwartz   

Back in the late 1990s and early 2000s, Inktomi was the search engine that many SEOs focused on when optimizing their sites – they powered Yahoo, HotBot and many other portals and search engines. But soon later, Google began to dominate and Inktomi was bought out by Yahoo for just $250 million. Diego Basch, a [...]

---

The Keith Haring Google Logo

May 4, 2012 at 8:31am ET by Barry Schwartz   

To celebrate the life of the late Keith Haring, Google has a special Google Logo (aka Doodle). Today would be his 54th birthday. He died at the young age of 31. But he was well known for his graffiti art and much of his later years he was involved in activism and awareness about AIDS. [...]

---

A Personal Preview Of SMX London 2012

May 3, 2012 at 5:58pm ET by Chris Sherman   

Please join us for the sixth SMX event in the UK – SMX London 2012! This year’s show takes place at the Chelsea Football Club, on May 15 & 16th, with over 30 sessions, workshops and networking events covering the most important aspects of search marketing. Experienced search marketers, online managers, technology executives, traditional marketers [...]

---

iCrossing Tops Search Agency Revenue Rankings In Ad Age

May 3, 2012 at 5:20pm ET by Pamela Parker   

New York-based iCrossing, a division of Hearst Corporation, tops the latest Ad Age list of top 25 search marketing agencies by revenue released today. (Link is available to subscribers only.) The agency brought in $105 million in search-related revenues in 2011, up 13.6% from the previous year. Rounding out the top five were Dentsu’s 360i, [...]

---

SearchCap: The Day In Search, May 3, 2012

May 3, 2012 at 5:00pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Basic Econometric Modeling: Measuring The Offline-Online Effect Of TV Advertising On Search Spend Multi-channel advertisers often ask me how to measure the effect of their TV ads on their online marketing [...]

---

Confirmed: Panda Update 3.6 Happened On April 27th

May 3, 2012 at 2:00pm ET by Barry Schwartz   

Google has confirmed they have pushed out a refresh on the Panda algorithm on Friday, April 27th. I noticed an uptick in Webmaster discussion around Google changes over the weekend, mostly at WebmasterWorld and asked Google to confirm if there was an update. Google confirmed they refreshed the Panda update on the 27th, but it [...]

---

Google News Adds Larger Images, Realtime Updates & Google+ Comments

May 3, 2012 at 1:45pm ET by Barry Schwartz   

Google News announced they have added three large changes to Google News. They include larger images on the main page; a realtime coverage page to surface the latest articles and commentary; and relevant Google+ posts for a new social perspective. To me, it pretty much looks like Google is looking for ways to inject Google+ [...]

---

SearchCap: The Day In Search, May 2, 2012

May 2, 2012 at 5:10pm ET by Michelle Robbins   

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Goes Search-Retro With Cleaner Look For Results Microsoft has started to roll out a new, simpler look for the Bing SERP. It looks very much like the “old Google.” It’s [...]

---

No SMX Advanced Ticket? Here Are Your Options

May 2, 2012 at 11:58am ET by Search Engine Land   

SMX Advanced conference tickets sold out even earlier this year, and we apologize to those of you who didn’t get one. Here are some other pass options for SMX Advanced, and some alternative conference options: Workshops@SMX Advanced: Choose from any of the six day-long workshops on Thursday, June 7. Each is an internet marketing deep [...]

---

SearchCap: The Day In Search, May 1, 2012

May 1, 2012 at 5:03pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Video: Google Speaks About Search Quality Raters Google’s head of web spam, Matt Cutts, has published a video talking about a topic that Google has never really talked about publicly before [...]

---

Video: Google Speaks About Search Quality Raters

May 1, 2012 at 3:00pm ET by Barry Schwartz   

Google’s head of web spam, Matt Cutts, has published a video talking about a topic that Google has never really talked about publicly before – Google Quality Raters. The video goes through the process used by Google with these Quality Raters. Matt Cutts specifically says these quality raters have no direct impact on the Google [...]

---

DataPop CEO: Mobile Paid Search Traffic Is 50 Percent Or More In Some Categories

May 1, 2012 at 11:21am ET by Greg Sterling   

I had a chance recently to speak to DataPop CEO Jason Lehmbeck. Before DataPop Lehmbeck was at Overture/Yahoo. DataPop is an agency/platform that specializes in “offer driven” search campaigns. I was talking to Lehmbeck about mobile search trends and what kinds of consumer response he was seeing to various campaigns. Lehmbeck gave me some unpublished, [...]

---

SEOmoz Raises New Round Of Funding: $18 Million

May 1, 2012 at 10:41am ET by Barry Schwartz   

SEOmoz, the SEO toolset company, has announced they have successfully raised another $18 million in venture capital from Foundry Group and Ignition Partners. Foundry Group put in $15 million and Ignition Partners put in $3 million. Co-founder and CEO of SEOmoz, Rand Fishkin detailed the financials, growth, future plans and management changes of SEOmoz. One [...]

---

Mobile App Marketers Get New Tools From AdWords

Apr 30, 2012 at 6:11pm ET by Pamela Parker   

Those marketing mobile applications via Google AdWords are getting some new weapons in their arsenal this week. Google has announced four new tools: a new Mobile App extension for AdWords, additional information to the click-to-download format, the ability to see Google Play stats in AdWords, and Custom Search Ads for mobile apps. The Mobile App [...]

---

SearchCap: The Day In Search, April 30, 2012

Apr 30, 2012 at 5:23pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Five Key Learnings From A Local Marketing Success Story One of our most compelling speakers at the 2012 Local Search Association annual conference was Mary Boysman, VP Brand Marketing and Advertising [...]

---

SearchCap: The Day In Search, April 27, 2012

Apr 27, 2012 at 4:47pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: StarCraft Themed Google Easter Egg “Zerg Rush” Calls An Attack On Your Search Results Google’s newest Easter egg, a search for “zerg rush,” forces to to fight an onslaught of invaders [...]

---

Big Data Management: Forensics – SMN webcast next Wednesday, May 2

Apr 27, 2012 at 12:48pm ET by Claire Schoen   

Search Marketing Now will host a webcast next Wednesday, May 2 at 1 PM EDT. “Big Data Management – Forensics” will feature Brad Geddes, founder of Certified Knowledge.org — and also recently crowned the most influential SEM by his peers — and Matt Van Wagner, President of Find Me Faster. If you’re feeling overwhelmed by [...]

---

StarCraft Themed Google Easter Egg “Zerg Rush” Calls An Attack On Your Search Results

Apr 27, 2012 at 11:04am ET by Greg Finn   

Google’s newest Easter egg, a search for “zerg rush,” forces to to fight an onslaught of invaders to save your search results.  This Easter egg is themed after the popular strategy game StarCraft, and may just be the geekiest Easter egg to date. In Starcraft a variety of races exist, one of which are “Zergs.”  These insect-like creatures [...]

---