Emergency In Your Area? “Public Alerts” On Google Maps Shows Warnings

Jan 25, 2012 at 10:14am ET by Barry Schwartz   

Google announced a new layer of data being added to Google Maps for public alerts. If there are emergency alerts in your area, Google will show them to you on the map, with more details on the alert. You can access it over at google.org/publicalerts. The map will load with a layer of data on [...]

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Ask.com Has The Most Long-Winded Searchers, Report Says

Jan 24, 2012 at 7:28pm ET by Matt McGee   

The longest search queries are happening on Ask.com, where users average almost five words per search. That’s according to research from Chitika. The ad network analyzed search referrals on “hundreds of millions” of impressions across sites in its network between January 9th and 12th. And the longest search referrals — at an average of 4.81 [...]

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SearchCap: The Day In Search, January 24, 2012

Jan 24, 2012 at 5:01pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Infographic: How Much Does SEO Cost? How much does SEO cost? How much time do you have to discuss the various models and prices out there! However, a new survey sheds [...]

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Infographic: How Much Does SEO Cost?

Jan 24, 2012 at 1:00pm ET by Search Engine Land Infographics   

How much does SEO cost? How much time do you have to discuss the various models and prices out there! However, a new survey sheds some light on the subject. Over 500 people and companies who offer search engine optimization services were asked about how their models. Turns out, it’s most common to charge $100 [...]

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SearchCap: The Day In Search, January 23, 2012

Jan 23, 2012 at 5:02pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Projecting 2012 Google Mobile Revenues: $4 or $6 Billion? On Google’s Q3 2011 earnings call CEO Larry Page casually mentioned that Google had a mobile revenue “run rate” of more than [...]

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130 Experts Speaking at Search Engine Land’s SMX West – Conference Rates Increase Saturday

Jan 23, 2012 at 12:51pm ET by Search Engine Land   

Early bird rates for Search Marketing Expo – SMX West expire this Saturday, January 28. Register now and save! Here’s why you should join us February 28 to March 1 in San Jose, CA: More than 130 of the world’s most knowledgeable search marketers will present at SMX West. They’re selected based on ability AND [...]

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Projecting 2012 Google Mobile Revenues: $4 or $6 Billion?

Jan 23, 2012 at 12:17pm ET by Greg Sterling   

On Google’s Q3 2011 earnings call CEO Larry Page casually mentioned that Google had a mobile revenue “run rate” of more than $2.5 billion. On the Q4 earnings call, just last week, Google announced a $5 billion annualized “run rate” for display advertising (including mobile). These two pronouncements have led to several financial analysts to [...]

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Google Search Showing Results For Punctuation Marks

Jan 23, 2012 at 9:09am ET by Barry Schwartz   

Alex Chitu reports Google is now showing search results for punctuation marks and other types of symbols. In the past, Google ignored most punctuation marks and didn’t show any results for them that were useful. Now Google is. For example, a search for , returns pages on the topic of usage of comma in your writing. [...]

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Google’s “Find Hotels By Travel Time” Offers Some Of That “Innovation” Google Was Talking About

Jan 22, 2012 at 11:19am ET by Greg Sterling   

Before Google was formally approved to buy travel software company ITA, the company argued that the acquisition would result in “innovation” for travelers and travel search users. Beyond the appearance of flight times/routes in search results we haven’t seen much “innovation” yet. Google’s new “find hotels by travel time” experiment is, however, an example of [...]

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SearchCap: The Day In Search, January 20, 2012

Jan 20, 2012 at 5:08pm ET by Matt McGee   

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s New Ad Campaign: Bing Is For #Doing Bing is set to launch a new ad campaign this weekend that includes a subtle change from its previous messaging. Rather than promoting [...]

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Google Webmaster Tools Adds Useful Download Options

Jan 20, 2012 at 2:48pm ET by Vanessa Fox   

Google webmaster tools data is helpful stuff, but has been somewhat tough to download and use. Last month, Google made things a bit easier by providing a Python script for downloading search query data (as this report isn’t available as of yet through the API). Now, they’ve added new download options that significantly add to [...]

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Wolfram|Alpha Scores Again With Rich NFL Data

Jan 20, 2012 at 2:36pm ET by Gary Price   

I am a long time admirer of Wolfram|Alpha and I’m happy to report that my admiration continues to grow, as you can now access NFL (National Football League) statistics using Wolfram|Alpha. So, queries like: Tom Brady Joe Flacco Passing Yards 49ers 2011 New York Giants field goal attempts, field goals made Chicago Bears Record 1985 [...]

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SearchCap: The Day In Search, January 19, 2012

Jan 19, 2012 at 5:01pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Paid Clicks Up 34% While Cost Per Click Down 8% YoY Google just posted their Q4 2011 earnings resulting in a massive quarter but not meeting expectations of investors. In [...]

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Google: Paid Clicks Up 34% While Cost Per Click Down 8% YoY

Jan 19, 2012 at 4:40pm ET by Barry Schwartz   

Google just posted their Q4 2011 earnings resulting in a massive quarter but not meeting expectations of investors. In fact, Google’s stock is down over 9% in after hours trading. That being said, part of those earning results showed that paid clicks on Google’s network is up 34% year over year but cost per click [...]

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Webcasts next week: Social Media Analytics (Wed) + Pay Per Call Advertising (Thurs)

Jan 19, 2012 at 4:33pm ET by Claire Schoen   

Search Marketing Now will host two webcasts next week. On Wednesday, January 25, Jill Whalen of High Rankings and Horst Joepen of Searchmetrics present will present “Measuring Social Media Marketing Success Using Analytics Tools.” They’ll look at emerging social media analytics methods and some tools available to measure ROI and performance of social media activities. [...]

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Keep Pace with Search Marketing Changes – Attend SMX West

Jan 19, 2012 at 3:00pm ET by Search Engine Land   

SMX West – February 28 – March 1 in San Jose, CA Google is blocking some referrer information. Link data has gotten harder to analyze. Google’s Search Plus Your World bombshell promises to take personalization to a whole new level. Understand the landscape and get the tactics you need to map out a brilliant 2012 [...]

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Nokia Now “Powering” Bing Maps

Jan 19, 2012 at 2:50pm ET by Greg Sterling   

In May of last year I had a conversation with someone who told me that Nokia Maps (Navteq) would effectively replace the infrastructure behind Bing Maps. I was surprised to say the least and wrote about it in a story entitled Bing Maps To Be Powered (Replaced) By Nokia? The impression I got is that [...]

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Google Maps Now Highlighting Borders Of Cities, Postal Codes & More

Jan 19, 2012 at 1:43pm ET by Barry Schwartz   

Google Maps has added a feature where it will highlight in a pink color the borders of a city, postal code or other borders based on your search. To see it yourself, go to Google Maps and search for a city name or even a zip code. You will see a pinkish highlight around the [...]

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SearchCap: The Day In Search, January 18, 2012

Jan 18, 2012 at 5:02pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s 5th “Doodle 4 Google” Contest Opens For K-12 Students Google has launched its fifth annual “Doodle 4 Google” contest, and this year’s version appears to be bigger than ever and [...]

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Google’s 5th “Doodle 4 Google” Contest Opens For K-12 Students

Jan 18, 2012 at 2:38pm ET by Matt McGee   

Google has launched its fifth annual “Doodle 4 Google” contest, and this year’s version appears to be bigger than ever and easier to enter. This year’s contest theme is “If I could travel in time, I’d visit…”. Students in grades K-12 have until March 20th to enter, and it’s even easier this time around — [...]

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