Larry Page On Right To Be Forgotten: “Could Have Arrived At More Practical Place Than Court Ruling”

Larry Page offered his thoughts on the European court’s “Right To Be Forgotten” ruling during an interview at Google’s I/O conference this week with New York Times reporter Farhad Manjoo. Page claimed it would have been better if there had been more discussion around the matter. “We could have arrived at a more practical place […]


YP Joins Google’s Premier SMB Partner Program

YP is the largest of the major U.S. yellow pages publishers (and local search providers), with roughly 4,000 sales and support reps and 575,000 (mostly small business) advertisers. The company has now joined the ranks of the Google AdWords Premier SMB Partner Program. Also on the list are fellow publishers Dex Media, Hearst and hibu, as well […]


SearchCap: Google Begins Right To Be Forgotten Removals, Google Analytics Branded Segregation & PR Newswire Fights Back

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Now Separates Brand And Non-Brand PPC Traffic Brand and non-brand paid search terms typically perform very differently and most paid search teams analyze these sets of keywords separately. To […]


MarTech: The Marketing Tech Conference – Special Rates Expire in 2 Weeks!

Search Engine Land parent company, Third Door Media, Inc., introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster. Join us August 19-20 in Boston to learn how technology can transform your marketing operations. Save $150 before special “beta” rates expire – Register now!


Want To Speak @ SMX East? Here’s How

The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX East 2014, Oct. 30 – Sept. 1, at the Javitz Convention Center in New York City. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your […]


VIDEO + SLIDESHOW: Search Powered Psychographics

In the future, intentional care must be paid to which potential customers are shepherded into the marketing funnel. As we follow them, we can’t miss the opportunity to further refine the first targeting hop with a second. Most marketers don’t know that retargeting can be filtered by either search or psychographics. The good news is […]


Google Begins Removing Search Results Over “Right To Be Forgotten” Demands

Google has begun processing and removing the approved submissions done through the right to the Right To Be Forgotten Form. The Right To Be Forgotten is a European Court Of Justice ruling from May 2014 that EU citizens could request that search engines remove links to pages deemed private, even if the pages themselves remain […]


RIP Technorati Blog Search & Rankings: The Once Popular Blog Tools Have Been Sunset

Technorati was once the go to source for blog search and blogger discovery thanks to their authority scores, top lists and blog claiming processes. The Technorati Authority score was a status symbol, something that companies fought hard to improve. At the end of May, Technorati quietly announced that they were taking the company in another […]


Check Out The SMX East Agenda – Register Now & Save $300

The Search Marketing Expo – SMX East agenda is now posted! Check out the agenda and register for the lowest-offered Super Early Bird rates. The SMX East agenda features 60+ sessions on paid search, SEO, local and mobile search, analytics and more. Couldn’t get a ticket for the sold out SMX Advanced back in June? […]


SearchCap: Google Drops Authorship Images, Updated AdWords Auction Video & App Indexing For All

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Drops, Google+ Circle Count From Authorship In Search Results Google’s John Mueller announced they are making a major change in the search results around authorship. Specifically, Google is dropping the […]


VIDEO + SLIDESHOW: No, SEO Is Never Dead…It’s Just Trying To Be

Even though Google needs SEOs and SEOs need Google, the search giant continues to make our jobs more challenging. The strategies and tactics that work for search and users has radically changed and yet there are still constants and will continue to be many opportunities for resourceful SEOs. In this presentation, veteran search marketer Marshall […]


New: Google My Business iOS & Android Apps

Google announced they have released a mobile app for the new Google My Business. In summary, Google My Business is the new unified interface designed to make life easier for local businesses as well as brands to be better found within Google. The apps were released for iOS and Android and enable business owners with […]


Google Updates Its AdWords Auction And Ad Rank Video For The First Time Since Revising The Key Formula

Along with a overview on Quality Score factors, this week, Google released an updated video on the AdWords auction and Ad Rank, the scoring system used in each auction that determines the order in which ads appear. Chief Economist at Google, Hal Varian, who has been starring in these videos since at least 2009, is […]


The Inevitable Happened: First Company Provides “Right To Be Forgotten” Removal Service

Now that the European Courts have given its citizens the “Right To Be Forgotten” in major search engines, the inevitable has happened — a brand new business model built on removal requests has taken shape. In response to the EU giving individuals the right to request Google remove URLs from its European search results, Reputation […]


SearchCap: ForgetMe Link Removals, AdWords Quality Score Primer, Knowledge Graph Shows “How To”

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reputation VIP Launches Link Removal Service In Response To EU “Right To Be Forgotten” Ruling In response to the European Court’s “right to be forgotten” ruling last month, online management company […]


Gord Hotchkiss, Brian Hess, And Jenny Elliott On Thursday Webcast: “Digital Analytics: Opening The Gates To Consumer Engagement”

On Thursday, June 26, at 1 p.m. EDT, our sister site, Digital Marketing Depot, will host a webcast, “Digital Analytics: Opening the Gates to Consumer Engagement.” They’ll look at how to analyze the behavior of your website users in order to improve customer loyalty and brand engagement. Topics will include how to know when your […]


Study: Top 5 Search Engines See Search Traffic Drop By As Much As 31% Since December 2013

A newly released report from Shareaholic claims the top five search engines — Google, Bing, Yahoo, Ask.com and AOL — have all experienced a decline in search traffic since December of 2013. Using data from December 2013 through May 2014, Shareaholic evaluated aggregate organic search traffic numbers from more than 300,000 publishers reaching an audience […]


The Most Popular Presentations Of SMX Advanced 2014

SMX Advanced this June was, as usual, rich in forward-thinking strategy and tactical advice from experienced leaders in SEO, social media, PPC and mobile marketing. Expert marketers and industry insiders including Bing’s Anna Hughes, Bigdoor’s Joanna Lord, Disney’s Jeff Preston and even yours truly took the stage, each to share their unique experience and knowledge […]


SearchCap: eBay Paid Search Ads Ineffective, Content Quality & Google My Business

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: eBay’s “Paid Search Is Ineffective” Study Gains Buzz And Skeptics, Again By claiming that paid search is largely “ineffective,” eBay has attracted a lot of attention and buzz with media outlets […]


Invest In You! Attend An Internet Marketing Workshop @ SMX East

Advance your internet marketing skills. Attend one of six comprehensive workshops being held in conjunction with Search Marketing Expo – SMX East. These workshops provide: comprehensive instruction on a search marketing topic critical to business success; an intimate learning experience with a small group of your peers; access to expert presenters, each a rock star […]


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