Google Expands List of “Generic” Top Level Domains and Makes Them Geotargetable

May 2, 2013 at 1:41pm ET by Vanessa Fox   

Typically, the country-code top level domain (ccTLD) is just that — a country code. For instance, example.co.uk has content for the UK, and example.com.au has content for Australia. Usually, registration of these domains is restricted. You have to prove that you are operating the site from the designated country. However, some countries have opened up [...]

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Live @ SMX Advanced: Getting Mobile SEO Right

May 2, 2013 at 1:24pm ET by Chris Sherman   

As many pundits predicted, the number of people accessing the internet via mobile devices has exploded. It’s not hope or hype any longer: Both both comScore and Nielsen released reports conclusively demonstrating that 2012 was the tipping-point year in which all doubts about the disruptive impact of mobile should have been brushed aside. Comparing PC [...]

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100 SMX Advanced Tickets Left – Register Now!

May 2, 2013 at 9:51am ET by Search Engine Land   

Join us in Seattle June 11-12 for SMX Advanced. You’ll participate in fast-paced sessions featuring the most knowledgeable speakers on the planet. Here are 3 reasons to register now: 1) There are about 100 SMX Advanced tickets left. When they’re gone, they’re gone. 2) Early Bird rates expire end of the day Friday, May 3. [...]

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Enhanced Campaigns: Ad Group Mobile Bid Adjustments Now In AdWords API

May 2, 2013 at 8:47am ET by Ginny Marvin   

The roll-out has begun. Earlier this month Google said it would be adding ad group-level mobile bid adjustments to enhanced campaigns. As of yesterday, ad group mobile bid adjustments are available through the AdWords API. The new feature is accessible from all current versions of the API with the new AdGroupBidModifierService. Google has updated the [...]

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Yelp Reports Record Highs With $46 Million In Net Revenue For Q1 2013

May 1, 2013 at 5:46pm ET by Amy Gesenhues   

Yelp released their first quarter 2013 earnings report today, announcing a 68 percent increase from Q1 2012 with $46 million in net revenue this quarter. CEO Jeremy Stoppelman started the earnings report webcast by stating the company had hit record highs in all core metric areas. Climbing to approximately 102 million, Yelp’s average monthly unique [...]

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SearchCap: The Day In Search, May 1, 2013

May 1, 2013 at 5:01pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How “Not Provided” Makes BuzzFeed Think Google’s Search Traffic To News Sites Is Down Well look at that! Search traffic to news sites has dropped over the past eight months, according [...]

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This Year’s Doodle 4 Google Winner To Receive $30,000 College Scholarship

May 1, 2013 at 11:04am ET by Amy Gesenhues   

Beginning today and lasting through May 10, Google is asking users to vote for the best Doodle submitted by elementary and secondary school students from across the country. According to Google’s announcement, more than 130,000 submissions were received with fifty state winners selected as national finalists to compete for the 2013 Doodle 4 Google national [...]

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SearchCap: The Day In Search, April 30, 2013

Apr 30, 2013 at 5:00pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google News Sources Grow 15% In 2012 & Continue To Climb With Patch.com In The Lead After seeing a 15 percent increase in Google News sources last year, a recent study [...]

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Save $200 On SMX Advanced. Early Bird Rates Expire This Friday – Register Now!

Apr 30, 2013 at 3:00pm ET by Search Engine Land   

Join the most accomplished search marketers in the world at SMX Advanced, June 11-12 in Seattle. Check out the agenda, featuring two days of expert-only sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on June 13. SMX Advanced has sold out since its start in 2007. Secure your spot – register now!

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Google News Sources Grow 15% In 2012 & Continue To Climb With Patch.com In The Lead

Apr 30, 2013 at 11:44am ET by Amy Gesenhues   

After seeing a 15 percent increase in Google News sources last year, a recent study conducted by SearchMetrics discovered that a majority of the News integrations displayed in Google Universal Search results are coming from AOL-owned Patch.com. Analyzing several hundred thousand keywords, the study found that Patch.com made an appearance in the News integration results [...]

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Samsung, Intel Invest In “Anticipatory Search” Startup Expect Labs

Apr 30, 2013 at 10:56am ET by Greg Sterling   

Expect Labs, which is a small startup in the San Francisco Bay Area, has a very impressive list of investors. Today the company announced a new funding round, though the figures weren’t disclosed. Investors are the venture or investment arms of Intel, Samsung and Telefonica. Telefonica is the world’s fourth largest telco and owns mobile [...]

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Live @ SMX Advanced: Top Social Tactics For The Search Marketer

Apr 30, 2013 at 8:00am ET by Chris Sherman   

As search marketers, we’re used to operating “behind the scenes,” crafting great content and engaging in one-on-one link building efforts and other subtleties to build out a comprehensive SEO strategy. Or, we spend hours with our AdWords editor or other paid search tools building and managing campaigns that will touch individual searchers briefly, without revealing [...]

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SearchCap: The Day In Search, April 29, 2013

Apr 29, 2013 at 5:00pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Potential iOS Market For Google Now Is 2.5X Larger Than Android “Now” Base Google Now for iOS and Android are almost identical in their look at feel. And aside from a [...]

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The Top Five SEO Mistakes According To Google’s Matt Cutts

Apr 29, 2013 at 2:12pm ET by Barry Schwartz   

In a recently published video, Matt Cutts, Google’s head of search spam, listed off the top five SEO mistakes webmasters make. Matt said these are not the most devastating mistakes, but rather, the most common mistakes. (1) Not having a website or having a website that is not crawlable is the biggest mistake he sees. [...]

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Facebook Offers An In-Depth Look At The Natural Language Interface Of Graph Search

Apr 29, 2013 at 1:14pm ET by Amy Gesenhues   

Since its launch in January of this year, Facebook has been rolling out their Graph Search, allowing a limited number of users to perform queries with the natural language interface. In a post on their engineering blog today, Facebook explains how their natural language interface works, providing an in-depth look into the mechanics behind it. [...]

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See Who’s Speaking at SMX Advanced – Early Bird Rates Expire Friday

Apr 29, 2013 at 1:03pm ET by Search Engine Land   

Search Marketing Expo – SMX Advanced’s faculty features nearly 100 leading authorities on SEO, paid search, mobile, social media and more. Don’t miss this once a year opportunity to meet them and learn what they know! Early bird rates expire this Friday – register today! SMX Advanced speakers are selected for their expertise and their [...]

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Bing Webmaster Tools Adds Malware Re-Evaluation & Geo-Targeting Tools

Apr 29, 2013 at 9:18am ET by Barry Schwartz   

Bing announced two new features for Bing Webmaster Tools. First, you can now see more details on malware issues impacting your site and be able to submit a malware re-evaluation request. Second, you can now geo-target specific pages, directories or your whole site within Bing Webmaster Tools. Bing Malware Re-Evaluation Bing always had a notification [...]

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Live @ SMX London: Hardcore SEO Power Tools

Apr 29, 2013 at 1:00am ET by Chris Sherman   

As SEO grows more complex and the size of the sites you work on continue to grow, it’s more important than ever to have a set of high-quality tools that both give you a competitive edge and save you time. Tools can help with all of the vital aspects of SEO, including content creation, distribution [...]

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SearchCap: The Day In Search, April 26, 2013

Apr 26, 2013 at 4:02pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Coming: Bing Ads Keyword Distribution Graph To Visualize Your KPI Performance It’s not live yet, but Bing Ads is teeing up a new keyword visualization tool designed to help PPC managers [...]

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Coming: Bing Ads Keyword Distribution Graph To Visualize Your KPI Performance

Apr 26, 2013 at 3:01pm ET by Ginny Marvin   

It’s not live yet, but Bing Ads is teeing up a new keyword visualization tool designed to help PPC managers analyze and identify optimization opportunities faster. Young Shi, a program manager at Microsoft who is responsible for Reporting and BI data visualization for Bing Ads, posted a sneak peek on the Bing Ads blog today. The new [...]

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