SearchCap: The Day In Search, April 27, 2012

Apr 27, 2012 at 4:47pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: StarCraft Themed Google Easter Egg “Zerg Rush” Calls An Attack On Your Search Results Google’s newest Easter egg, a search for “zerg rush,” forces to to fight an onslaught of invaders [...]

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Big Data Management: Forensics – SMN webcast next Wednesday, May 2

Apr 27, 2012 at 12:48pm ET by Claire Schoen   

Search Marketing Now will host a webcast next Wednesday, May 2 at 1 PM EDT. “Big Data Management – Forensics” will feature Brad Geddes, founder of Certified Knowledge.org — and also recently crowned the most influential SEM by his peers — and Matt Van Wagner, President of Find Me Faster. If you’re feeling overwhelmed by [...]

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StarCraft Themed Google Easter Egg “Zerg Rush” Calls An Attack On Your Search Results

Apr 27, 2012 at 11:04am ET by Greg Finn   

Google’s newest Easter egg, a search for “zerg rush,” forces to to fight an onslaught of invaders to save your search results.  This Easter egg is themed after the popular strategy game StarCraft, and may just be the geekiest Easter egg to date. In Starcraft a variety of races exist, one of which are “Zergs.”  These insect-like creatures [...]

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Penguin Update Peck Your Site By Mistake? Google’s Got A Form For That

Apr 26, 2012 at 7:11pm ET by Danny Sullivan   

Was your site hit by Google’s new Penguin Update that targets spam? Are you not guilty as charged? Google’s got a new feedback form for that, as well as a method to report spam that should have been caught. I’m Innocent! The head of Google’s web spam team, Matt Cutts, shared the information on Twitter [...]

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SearchCap: The Day In Search, April 26, 2012

Apr 26, 2012 at 4:51pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Penguin Update Recovery Tips & Advice Struggling to know what to do in the wake of Google’s Penguin Update? Judging from all the comments and forum discussions we’ve seen, plenty are. [...]

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Wolfram Alpha Gets Into Local Search — Very Badly

Apr 26, 2012 at 4:47pm ET by Greg Sterling   

It’s unlikely to impact Google or Yelp in any way but Wolfram Alpha is getting into local search. According to a blog post today users can now search online or on its mobile apps for nearby businesses in a range of categories (chains only right now): Wolfram|Alpha now knows the locations of some 2.4 million [...]

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Google Tweaks Keyword Tool And Traffic Estimator

Apr 26, 2012 at 12:16pm ET by Pamela Parker   

Quality Score display and the addition of labels aren’t the only AdWords changes this week. Google has also updated the Keyword Tool and Traffic Estimator, eliminating the standalone Traffic Estimator that could be used without logging into an AdWords account. With the Keyword Tool changes, advertisers will be able to see keyword ideas grouped by [...]

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SearchCap: The Day In Search, April 25, 2012

Apr 25, 2012 at 5:01pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Update Targeting Webspam In Search Results Google has announced that it is releasing a new search algorithm that it hopes will better catch people who spam its search results [...]

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More (Local) Searches Coming From iOS Than Android — Study

Apr 25, 2012 at 12:58pm ET by Greg Sterling   

Ad network Chitika, which regularly publishes findings from activity on its network, has released some data that show owners of iPhones and iPads search more than Android owners. This is a bit counter-intuitive and unexpected, given how prominent search and the search box are on the homescreen of most Android handsets and how deeply integrated [...]

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Webinar, Thursday, April 26: Display Audience Targeting

Apr 25, 2012 at 12:50pm ET by Claire Schoen   

On Thursday, April 26, Noon EST, 9 AM PST – Join speaker Justin Merickel of Adobe Systems as he discusses how to use display targeting capabilities to attract more high-value customers. Register now!

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Site Performance, Subscriber Stats & Robots.txt Tool Removed From Google Webmaster Tools

Apr 25, 2012 at 9:33am ET by Barry Schwartz   

Google announced they are removing three features from Google Webmaster Tools. Google made the announcement on the Google Webmaster Central blog saying the three features going away include the site performance report, the subscriber stats and the robots.txt creation tool. Google placed reversed the order of these features when they wrote about it, trying to [...]

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SearchCap: The Day In Search, April 24, 2012

Apr 24, 2012 at 4:59pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Breadcrumb Trails Come To AdWords Display URLs on AdWords search ads are getting another element — breadcrumb trails, a set of links next to the URL that lets users navigate directly [...]

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See Who’s Speaking at SMX Advanced – Only 70 Tickets Left

Apr 24, 2012 at 9:22am ET by Search Engine Land   

We’ve got just a few tickets available for SMX Advanced, June 5-6 in Seattle. Register now to ensure you’ve got a ticket for the conference created for experience search marketers. SMX Advanced features one-of-a-kind sessions. See the agenda. Over 75 of the world’s most knowledgeable search marketers will present. They’re selected based on ability and [...]

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Google Zipper Logo Celebrates Birthday Of Inventor Gideon Sundback

Apr 23, 2012 at 9:01pm ET by Barry Schwartz   

When you visit Google on April 24th, you will see a huge zipper down the middle of the Google of the logo. The logo is to commemorate the birthday of Gideon Sundback, the man who invented the zipper. He was born 132 years ago on April 24, 1880 in Sweden. In 1905 he immigrated to [...]

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SearchCap: The Day In Search, April 23, 2012

Apr 23, 2012 at 4:58pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Cutts Explains How Google Search Works Google’s head of web spam, Matt Cutts, posted a 8 minute video on how Google search works. From crawling, indexing to ranking, he gets [...]

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Google’s Cutts Explains How Google Search Works

Apr 23, 2012 at 2:12pm ET by Barry Schwartz   

Google’s head of web spam, Matt Cutts, posted a 8 minute video on how Google search works. From crawling, indexing to ranking, he gets into a brief overview of how Google’s search engine does its job. Matt explains how PageRank is used, crawling timelines, frequencies, priorities, indexing and filtering processes within the databases. Here is [...]

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Google Grew Their Own Earth Day Logo

Apr 22, 2012 at 9:52am ET by Barry Schwartz   

Google has a special Earth Day logo that flips through the various cycles of the growth of flowers and plants over time. In fact, A Google Doodler named Jen planted and grew the logo, taking pictures over time, which made up today’s Earth Day logo for Google. Here is a video of the logo in [...]

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Analyst: Mobile To Overtake PC For Local Search By 2015

Apr 20, 2012 at 5:45pm ET by Greg Sterling   

Analyst firm BIA/Kelsey has projected that by 2015 there will be more local searches coming from smartphones than PCs  in the US. It’s a bold prediction and one that has logical merit: smartphone search volumes are growing faster than search on the PC. While local search is at least 20 percent of total queries on [...]

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SearchCap: The Day In Search, April 20, 2012

Apr 20, 2012 at 5:03pm ET by Barry Schwartz   

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Shuts Down Patent Search, Google Related Toolbar, One Pass & Vaccine Finder After only eight months, the Google Related toolbar is headed to the dead pool. That’s one of several [...]

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Infographic: Goldilocks SEO, Getting Search Engine Optimization “Just Right”

Apr 20, 2012 at 1:24pm ET by Search Engine Land Infographics   

With worries of “over-optimization” on the minds of many SEOs right now, it’s a good time to remember that it’s long been good advice in search engine optimization never to do anything to an extreme. Cue the concept of “Goldilocks SEO,” which SEO Book introduced in the form of a good infographic fairly recently. Want the [...]

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