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We really want to love you again, Google. But we’re losing hope. The latest:

• The phase out of third-party cookies in Chrome has been delayed. Again. This isn’t too surprising, considering the many concerns from everyone this change (plus Google’s Privacy Sandbox) will impact have not been fully addressed. 
• Meanwhile, there’s Google’s two-hop proxy solution to help with IP masking. Google’s feed would be used to batch IP addresses by Google defined regions, which would give them a monopoly on location data. Is data truly secure if Google is seeing all of it?
• All this while advertising costs increased for the fifth straight year. CPCs and spend on Google Search increased, but click volume is going in the opposite direction, according to the latest Tinuiti report.

Anu Adegbola
Paid Media Editor

PPC

Google delays third-party cookie phase-out to 2025 (maybe)

For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser.

PPC

Report: Google Search CPC up 13% YoY; ad spend growth slowing

Despite Google Search's dominance in paid media, dwindling click volume makes it a costly battleground.

SEO

Head of Google Search demands urgency as growth slows

Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a 'new operating reality'.

Analytics & conversion

Top loyalty trends 2024: Discover industry-specific ideas

On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out.

MarTech webinar

5 ways to level up your personalization strategy

Learn how to deliver consistent and personalized experiences across channels that bridge the gap between digital and face-to-face marketing and beat out the competition.

SEO

TikTok sell or ban bill becomes law

TikTok says the law is unconstitutional and plans to challenge it in court.

PPC

Reddit introduces Dynamic Product Ads

Now available in public beta, Reddit Dynamic Product Ads aim to connect users with products they are looking for or may be interested in.

MarTech intelligence reports

How AI is transforming email marketing

Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource.

PPC

3 ways to target your PPC competitors’ audience

Boost your PPC audience targeting with this action-based strategy. Learn how to reach your competitors' customers who are primed to convert.

PPC

LinkedIn advertising: A comprehensive guide

Maximize your B2B marketing impact with LinkedIn advertising. Learn to target your ideal audience and optimize campaigns for maximum ROI.

Search Engine Land Awards

Make 2024 the year you take home the highest honor in search

Have you heard? The 2024 Search Engine Land Awards are open for entry! Join the ranks of award-winning brands, agencies, and search marketers from around the world: Learn more and submit your application today.

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