VIDEO + SLIDESHOW: Search Powered Psychographics

In the future, intentional care must be paid to which potential customers are shepherded into the marketing funnel. As we follow them, we can’t miss the opportunity to further refine the first targeting hop with a second. Most marketers don’t know that retargeting can be filtered by either search or psychographics. The good news is […]


Google Begins Removing Search Results Over “Right To Be Forgotten” Demands

Google has begun processing and removing the approved submissions done through the right to the Right To Be Forgotten Form. The Right To Be Forgotten is a European Court Of Justice ruling from May 2014 that EU citizens could request that search engines remove links to pages deemed private, even if the pages themselves remain […]


RIP Technorati Blog Search & Rankings: The Once Popular Blog Tools Have Been Sunset

Technorati was once the go to source for blog search and blogger discovery thanks to their authority scores, top lists and blog claiming processes. The Technorati Authority score was a status symbol, something that companies fought hard to improve. At the end of May, Technorati quietly announced that they were taking the company in another […]


Check Out The SMX East Agenda – Register Now & Save $300

The Search Marketing Expo – SMX East agenda is now posted! Check out the agenda and register for the lowest-offered Super Early Bird rates. The SMX East agenda features 60+ sessions on paid search, SEO, local and mobile search, analytics and more. Couldn’t get a ticket for the sold out SMX Advanced back in June? […]


SearchCap: Google Drops Authorship Images, Updated AdWords Auction Video & App Indexing For All

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Drops, Google+ Circle Count From Authorship In Search Results Google’s John Mueller announced they are making a major change in the search results around authorship. Specifically, Google is dropping the […]


VIDEO + SLIDESHOW: No, SEO Is Never Dead…It’s Just Trying To Be

Even though Google needs SEOs and SEOs need Google, the search giant continues to make our jobs more challenging. The strategies and tactics that work for search and users has radically changed and yet there are still constants and will continue to be many opportunities for resourceful SEOs. In this presentation, veteran search marketer Marshall […]


New: Google My Business iOS & Android Apps

Google announced they have released a mobile app for the new Google My Business. In summary, Google My Business is the new unified interface designed to make life easier for local businesses as well as brands to be better found within Google. The apps were released for iOS and Android and enable business owners with […]


Google Updates Its AdWords Auction And Ad Rank Video For The First Time Since Revising The Key Formula

Along with a overview on Quality Score factors, this week, Google released an updated video on the AdWords auction and Ad Rank, the scoring system used in each auction that determines the order in which ads appear. Chief Economist at Google, Hal Varian, who has been starring in these videos since at least 2009, is […]


The Inevitable Happened: First Company Provides “Right To Be Forgotten” Removal Service

Now that the European Courts have given its citizens the “Right To Be Forgotten” in major search engines, the inevitable has happened — a brand new business model built on removal requests has taken shape. In response to the EU giving individuals the right to request Google remove URLs from its European search results, Reputation […]


SearchCap: ForgetMe Link Removals, AdWords Quality Score Primer, Knowledge Graph Shows “How To”

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reputation VIP Launches Link Removal Service In Response To EU “Right To Be Forgotten” Ruling In response to the European Court’s “right to be forgotten” ruling last month, online management company […]


Gord Hotchkiss, Brian Hess, And Jenny Elliott On Thursday Webcast: “Digital Analytics: Opening The Gates To Consumer Engagement”

On Thursday, June 26, at 1 p.m. EDT, our sister site, Digital Marketing Depot, will host a webcast, “Digital Analytics: Opening the Gates to Consumer Engagement.” They’ll look at how to analyze the behavior of your website users in order to improve customer loyalty and brand engagement. Topics will include how to know when your […]


Study: Top 5 Search Engines See Search Traffic Drop By As Much As 31% Since December 2013

A newly released report from Shareaholic claims the top five search engines — Google, Bing, Yahoo, Ask.com and AOL — have all experienced a decline in search traffic since December of 2013. Using data from December 2013 through May 2014, Shareaholic evaluated aggregate organic search traffic numbers from more than 300,000 publishers reaching an audience […]


The Most Popular Presentations Of SMX Advanced 2014

SMX Advanced this June was, as usual, rich in forward-thinking strategy and tactical advice from experienced leaders in SEO, social media, PPC and mobile marketing. Expert marketers and industry insiders including Bing’s Anna Hughes, Bigdoor’s Joanna Lord, Disney’s Jeff Preston and even yours truly took the stage, each to share their unique experience and knowledge […]


SearchCap: eBay Paid Search Ads Ineffective, Content Quality & Google My Business

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: eBay’s “Paid Search Is Ineffective” Study Gains Buzz And Skeptics, Again By claiming that paid search is largely “ineffective,” eBay has attracted a lot of attention and buzz with media outlets […]


Invest In You! Attend An Internet Marketing Workshop @ SMX East

Advance your internet marketing skills. Attend one of six comprehensive workshops being held in conjunction with Search Marketing Expo – SMX East. These workshops provide: comprehensive instruction on a search marketing topic critical to business success; an intimate learning experience with a small group of your peers; access to expert presenters, each a rock star […]


Want To Speak At SMX Milan? Here’s How

The agenda is live and we’ve opened up our “speaking pitch” form for SMX Milan, November 13-14, 2014 at the Meliá Milano Hotel. View the agenda here: SMX Milan 2014 Agenda And the speaking pitch instructions and form here: SMX Milan 2014 Agenda Speaking Pitch Form The speaking pitch form closes Friday, July 18, 2014, […]


SearchCap: German Publishers Against Google, iOS City Tours & Google Music Search In Apps

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Rather Than Opt-Out Of Google, German News Publishers Demand 11% Cut Of Revenue German news publishers are picking up where the Belgians left off, a now not-so-proud tradition of suing Google […]


LinkedIn Beefs Up Their Job Search Resume With The Addition Of A New Standalone IPhone App

It’s true, LinkedIn has become a leader in the job search space with their Talent Solutions offerings pulling in 275.9 million dollars in Q1 this year. To further their foothold, LinkedIn has launched a new stand-alone job app for the iPhone dubbed LinkedIn Job Search. LinkedIn Job Search App for iPhone from LinkedIn While it […]


Virtual 3D “City Tours” Coming To Apple Maps In iOS 8

One of the features in the forthcoming iOS 8 is apparently called City Tours. These are animated flyovers of various cities in Apple Maps. Mostly a novelty, they’ll take users on a 3D tour of key buildings and landmarks in a city. Google Maps/Earth have allowed developers to create animated virtual tours of places since 2009. […]


WATCH: Matt Cutts AMA Keynote At SMX Advanced 2014

You already read the live blog and news coverage. Or maybe you were one of the lucky ones who was in attendance last week for the annual Matt Cutts “You&A” AMA-style keynote conversation with Search Engine Land’s Founding Editor, Danny Sullivan, at SMX Advanced. Either way, you can now catch (or catch again) the full […]


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