Get the search news you need to know.

The SMX Advanced preview agenda is now available and boy am I excited for this event. 

I have the privilege of interviewing Elizabeth Tucker, the individual at Google who announced the March 2024 core update. Tucker is super technical and has been working deep within the Search ranking algorithms for the past 20 years at Google. It should make for an insightful and educational discussion.

You can check out the preview of the SMX Advanced agenda here.

Barry Schwartz,
Google integrator

PPC

Google: Ad Strength not used in Ad Rank

Ads with poor Ad Strength could still perform well. But that doesn't mean Ad Strength is not important, according to Google.

SEO

Oh, Brother: The Verge games Google again for ‘best printer 2024’

The tech rag used Google Gemini to produce the majority of a satirical product review, pointing out that it shouldn't rank. Yet it does.

PPC

Google Demand Gen advertisers get generative image tools

Advertisers can generate original campaign assets in just a few clicks while maintaining full control over what images are used.

Analytics & conversion

What does ‘Real-Time Marketing’ really mean?

Real-time does not have to mean right now. It’s delivering the information when the end user needs it.

Search Engine Land webinar

Seeing Connected TV Through a Search Marketer Lens

As a search marketer, you have your tactics on lock. But paid search has limits. Join MNTN to learn more about why CTV is a logical next step for search marketing pros.

SEO

Google Search Console security update improves management of ownership tokens

You can now more easily see and remove which have access to your Search Console profiles.

SEO

4 under-utilized SEO research approaches to tackle in 2024

Explore four essential SEO research initiatives to prioritize in 2024 for sustainable, data-driven performance.

Search Engine Land webinar

Beyond the search bar: Building an impactful SEO team structure

Discover how a well-structured team can overcome and outperform unpredictable algorithm updates

SEO

What to do when Google changes your GBP information

Learn how to effectively manage and protect your Google Business Profile from unexpected updates by Google.

Advanced SEO, PPC, and AI training

Preview the SMX Advanced agenda

Exclusive keynotes, tactic-rich sessions tackling critical search marketing issues, engaging meetups, live Q&A with industry legends… it’s all yours at SMX Advanced, online June 11-12.

See what’s in store

From MarTech

• The state of GA4, one year after the big migration
• It’s time to turbocharge our path to email innovation
• GrowthLoop and TransUnion partner to improve audience reach
• Achieving a low Gmail spam rate: 3 essential steps
• The top 10 benefits of customer data platforms