Our newest Search Engine Land column, Search On Search, launches today. Search On Search is a column written by employees of search engines. Columnists are free to discuss technical details of how their search engine works or write opinion pieces that may or may not reflect the official position of their employer. The Search On Search column will appear periodically at Search Engine Land.

In today’s debut article, Ask.com’s Director of Online Information Resources, Gary Price, talks about the increasing importance of archiving digital content. Price argues that not enough is currently being done to preserve the ephemeral content posted to the web and elsewhere. He also discusses a service that makes it easy for organizations to create and maintain searchable archives of content at relatively low cost. Read on for Gary’s insights in Of Permanent Value: Archiving The Web.

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