• http://uk.linkedin.com/in/lukeaikman lukeaikman

    This article , though having some interesting facts, neglects to consider the impact that the social graph will have on the mix. The understanding of more and more about the user will bring search and display continually closer. The increased ability to target through social profiles and tools like the Facebook Ads API allow display advertisers to predict what the user will be searching for in far greater detail.

    The next generation will be if Facebook starts acting as a content base. The targeting will then include huge demographic data plus searches, e.g. Display my ad for “action man” searches only to young boys, collectors, dads and mums.