Discover what's up in the business of marketing each Friday.
Searcharazzi, Feb. 16, 2007: SEMPO Elections, The US Elections & SEO-PPC Warfare
Welcome to the first edition of
Search Engine Land’s gab sheet about movers, shakers, rumors and more. As we
said in our initial
announcement, Searcharazzi (the name
by reader CK Chung) is meant to be a fun, good-spirited column full
of tidbits to brighten your day and perhaps enlighten your mind about industry
moves. Just what you need on a Friday, when it will be appearing every two weeks.
Hard to believe that
SEMPO is already four years old.
After scandal rocked the 2004 self-nominated board of directors, formal
elections were put into place in 2005, with 29 candidates in the running. In
2006 there were 24 candidates, though the majority of the new board were
2007 marks a new era, with 37 candidates are vying for the
13 spots. Not only is the list longer, but it is more diverse, including
representatives from large agencies, technology firms, and in-house SEM
Campaign tactics appear to be more aggressive than in the
past. A West Coast CEO formally reached out to the electorate on behalf
of one of his employees last week. Unwittingly, some of the recipients — also in
the running — happened to be in the same room when the email simultaneously hit their
causing laughter all around. Others are opting for discrete "handshake" emails
to those within the circle.
Who will make the final 13? Details to come soon. Voting
commenced on February 6 and will close today.
Oh, And That Other Election
The topic du jour seems to be who has scored work
from the potential presidential candidate pool. With at least a couple dozen
candidates in the running, that’s a lot of search work. While an East Coast
shop confirmed that it has successfully won a candidate’s search budget,
rumor has it that a respected SEO guru
has indeed turned down work from two candidates based on political affiliation.
A New York SEM shop
relayed that it would take on any candidate, regardless of political
affiliation, and yet others have made no secret that they are desperate to get
an "in" with the Giuliani camp.
Since we are on the topic of bitter rivalries, perhaps the industry should
elect a secretary of state to mediate the bloody
conflict between the SEO and PPC factions, in which Did-It’s Dave
Pasternack has been a primary figure.
Did you spot the t-shirt one? That was the idea of a Did-it
Marketing Manager, came up with the idea to
hock t-shirts with Dave’s
face on Google:
How about a mousepad?
But that’s not all, folks. Searcharazzi has gotten word that there has been
some internal strife at Did-It. It is rumored that CEO Bill
Wise has left or is leaving the company soon.