This morning Omniture announced that it has agreed to buy Offermatica and sidekick division OTTO Digital for $65 million. Still waiting to hear from the ranks as to whether this was too much, too little, or just right. As if that’s not enough “O’s” for you, Optimost, another landing page optimization firm, is also been rumored to be on the block.

As for the E, Chris Zaharias announced a few weeks back that he has left SEM Efficient Frontier, also known as eFrontier. While this might not be “new” news, Searcharazzi got wind that this is actually the second time he has left the firm. No details on his next steps, but we’re banking on a new start up.

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