SearchBiz: MSN Staff Shuffles; GOOG Gains; eMarketer On 2009 Ad Spending

AllThingsD and are both reporting on staffing changes at MSN. AllThingsD calls it a case of “musical chairs,” and that seems pretty accurate based on a memo sent out by Greg Nelson of the Global Media Group. Nelson himself is now under Satya Nadella, Senior VP of Search, and Erik Jorgensen, Corporate VP of MSN. Yusuf Mehdi and Brian McAndrews are now Senior VPs of Online Audience Business and Advertisers & Publishers, respectively. Those are just a couple of the changes at MSN; it’s a holiday week, so there will be no quiz on all the changes in the morning.

GOOG gained almost 10% today on a couple pieces of good news. According to, both comScore and Nielsen Online say Google widened its search market share in October. ComScore gives Google 63.1% of the U.S. search market, up almost 5% over October 2007 and way ahead of Yahoo’s 20.5%. Nielsen Online has Google at 61.2% in October, and Yahoo a distant second with 16.9% market share.

The other factor? An analyst likes Google this week. (What else would it be?) According to Bloomberg, a Barclays analyst says there are “early signs” that ad spending has risen in the past couple weeks. Desperate for any piece of good news, even if it’s just “early signs,” the market jumped all over the Barclays report and pushed GOOG up.

And speaking of ad spending, eMarketer has taken those IAB numbers we wrote about last week, and updated its projections for 2009. eMarketer now pegs online ad spending at $25.7 billion in 2009, an 8.9% increase over 2008. Earlier this year, eMarketer had predicted ad spending would rise 14.5% in 2009. eMarketer expects online video advertising to lead all other formats in 2009, with an estimated jump of 44.9% spending next year.

Related Topics: Channel: Industry | Search Biz


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide