SearchCap: The Day In Search, December 19, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Search Biz: YouTube Growing Up, Google Owns Ad Serving Market & More
    It wasn’t too long ago that YouTube was mostly a haven for the video expressions of teens and young adults; popular clips often showed skateboard crashes, air guitar contests, and bedroom renditions of Numa Numa. But now, as the site continues to grow in popularity, it seems YouTube is finally turning into a serious business and money-making platform. First, let’s talk about growth. TechCrunch reports on new ComScore numbers that show YouTube is the second biggest search engine behind Google; it gets more searches than Yahoo and accounts for more than 25% of Google’s search queries. Just last week, we reported here on Search Engine Land about YouTube’s video market share dominance.
  • Wishing For The Perfect Search Marketing Tool
    In The Trenches is a spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. My SEM Wish List: All I Want For Christmas is the Perfect Search Tool, Continued… In my last column, I explained how much I want a new perfect search tool for Christmas. Yes, there are some really good ones out there now that do specific things, but I need the kind of tool that I can pull out for every occasion. Some of the features I outlined in my last letter included:
  • Search In Pictures: David Filo Giving Gifts, Googleville, More Yahoo Fun & Games
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
  • Indian Action: Microsoft Chooses NAVTEQ For Maps, Yahoo Invests In 411 Provider
    India is something of a parallel universe in terms of search and internet activity. It’s a massive and incredibly dynamic market but distinct from the US and Europe in important ways. All the major engines are competing there and it’s also often a testing ground for new products. For example Yahoo’s “Glue Pages” were released and tried there before coming to the US. Now Yahoo has bought a 30 percent stake in a local information database and directory assistance provider in the market: Info Network Management Company, which runs the Call Ezee service.
  • Japanese Lawyers, Professors Try To Block StreetView
    Google StreetView has been a controversial offering since its launch, with privacy at the core of both individual and regulatory concerns. It’s also enormously practical and useful in many cases. But governments from Canada to Europe have sought to gain privacy concessions from Google in its international rollout. Google has also been sued a couple of times by private parties over alleged trespassing by StreetView vehicles and imagery. Now a group of academics and attorneys in Japan is trying to fight StreetView on privacy grounds as well.
  • A Plea To Stop Dissing Your Customers
    Dear Search Marketers: I’m worried about us. The way we’ve started talking about our target audience has me concerned that our priorities may be out of whack. By target audience I don’t mean our clients or employers. I mean the people to whom we’re marketing—the human beings performing the searches and on whose backs we make our living. I’ve been wanting to address this issue for some time, but haven’t done so for fear of offending people. But I’m over that. So here’s the potentially offensive stuff…
  • Does Sound Encourage Searchers To Use SearchWiki?
    Michael Arrington went on a rant about Google testing sound effect in the new Google SearchWiki. In short, Michael is upset that Google would spend the time adding sound effects over adding an option to turn off SearchWiki. I do agree with with Michael on this, but we do know that feature is coming in early 2009. But if you watch Michael’s video, using SearchWiki becomes addictive when you hear the sound effects – at least to me. Watch the video:

Search News From Around The Web:

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Other Items

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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