SearchCap: AdWords VP To Host Livestream, 2015 SEO Predictions & Google’s Santa Tracker Card
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords VP To Host Year-End Livestream, Promises “Announcement You Won’t Want To Miss” On Wednesday, December 10, Vice President of Product Management for AdWords, Jerry Dischler, will host a 30-minute livestream […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- AdWords VP To Host Year-End Livestream, Promises “Announcement You Won’t Want To Miss”
On Wednesday, December 10, Vice President of Product Management for AdWords, Jerry Dischler, will host a 30-minute livestream to recap the AdWords events of 2014. Based on the announcement, there will be an emphasis on app promotion ads, mobile attribution and automated bidding features and best practices. If that’s not enticement to tune in, they’re […]
- Report: U.S. Mobile Search Spend Expected To Overtake Desktop Next Year
Starting next year, marketers in the U.S. will spend more on mobile search — both PPC ads and SEO – than on desktop, according to a new report from digital research firm, eMarketer. Just last year, the firm estimates, less than a quarter of search spend went to mobile. The report suggests that the tables […]
- Glimpses Of The Future: 10 Fringe SEO Predictions For 2015
It’s that wonderful time of year when blogs and social media are cluttered with predictions of what the new year will bring. Whether it’s Social Media Predictions for 2015, How SEO Will Change in 2015, or the catch-all Digital Marketing Trends in 2015, it’s all been done – many times over. After a while, the predictions start to […]
- Google Now Serves Up Santa Tracker Card For “Santa” & “Santa Claus” Searches
Now that it has launched its Santa Tracker, Google is delivering a “Santa Tracker” card for “santa” and “santa claus” searches on desktop and mobile. The card includes a link to the site’s “Santa Village” and lists the number of days until Santa’s big night. Google and Microsoft both have rolled out their Santa Trackers, […]
- The Decade Is Half-Over: Where SEO Has Been & Where It’s Going
Search engine optimization shifted dramatically during the first half of this decade. I wonder how it will evolve? Google Got Intelligent Google has always been smart. When it launched, the PageRank algorithm changed everything, so much so that Google devoured a diverse community of now all but forgotten search engines. As smart as the early […]
- Search In Pics: Google Penguin Ave, Bubble Soccer & Android Cupcakes
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Bubble Soccer: Source: Google+ YouTube Double Decker Bus: Source: Google+ Android Cupcakes: Source: Google+ Google […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- UK Post Office Uses Vine To Promote Holiday Specials
- Google+ Now Lets You Pin Posts To Top Of Pages & Profiles
- Walmart Dominates YouTube During Thanksgiving Holiday Period With 39 Million Video Views
- Smarter Remarketing: Psychological Tricks To Bring Back Abandoned Visitors
- Scales Tip: Over Half Of Search Spend Will Go To Mobile In 2015
- 3 Key Ingredients For Growing Sales With Real-Time Email Weather Campaigns
- The 6 Steps To Perfectly Optimizing Any Content
- Forecast: Yahoo’s Mobile Ad Revenues To Soon Exceed Twitter
Search News From Around The Web:
Link Building
- WTF is deep linking?, digiday.com
Local & Maps
- Google Maps Now Auto Generating Short Business Descriptions, Search Engine Roundtable
- My Maps Pro, Free for Everyone, googlesystem.blogspot.com
- Viva La Espana: 50 new Street View sights in Spain, Google LatLong
Search Marketing
- Video: Google Penguin Wild, Maps Guidelines Updated & My 11th Anniversary, Search Engine Roundtable
Searching
- Answer–part 1: What’s going on in this file?, SearchReSearch
- Torque, Microsoft’s Alternative To "OK Google" Now Works On Android Smartphones, techcrunch.com
SEM / Paid Search
- Following The AdWords Money Trail: A Data Analysis, www.searchenginejournal.com
- Google AdSense Showing Boxed Graphics In Ad Units, www.seroundtable.com
- Plan for Life after the GDN’s Interest Category Marketing, 3qdigital.com
- The Ghost of PPC Future – What 2015 Brings, www.clixmarketing.com
SEO
- 3 Things That May Put Your Website At Risk, Search Engine People Blog
- Bing SEO & Ranking Factors – The ‘Big Bing’ Is The Biggest Opportunity In SEO Today, www.matthewwoodward.co.uk
- Google Penguin Changes Once Again This Morning, Search Engine Roundtable
- How Does Google Handle Legitimate Hidden Content?, www.internetmarketingninjas.com
- Linkage Data Goes Missing From Google Webmaster Tools (No Data Available), Search Engine Roundtable
- Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings, moz.com
- Panda 4.1 Google Leaked Dos and Don’ts, moz.com
- SEO Powersuite: What Changed and Why Is It One Of My Favorite SEO Tools, www.iblogzone.com
- Webinar: Should newsjacking be part of your SEO strategy for 2015?, Branded3
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
Related stories
New on Search Engine Land