SearchCap: The Day In Search, April 10, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Microsoft Cuts Live Labs Staff By Half, Will Focus On Search reports that Microsoft’s Live Labs group has been cut in half, and the remaining crew will focus only on search. The departing team members will move on to other Microsoft product groups, such as Live Search, Windows Mobile, and Microsoft Advertising. In a post on the Live Labs Blog, Microsoft downplays the changes: [...]

  • Yahoo, Microsoft Talking Again: Report

    All Things Digital reports that Yahoo and Microsoft are talking once again — not about an acquisition, but about possible search and advertising partnership opportunities. The report says talks have been going on for “several weeks” and included a face-to-face meeting last week with new Yahoo CEO Carol Bartz and Microsoft CEO Steve Ballmer. [...]

  • Large PPC & SEO Campaign Management – Webcasts Next Week

    Don’t miss our upcoming webcasts next week: Tuesday, April 14, Marin Software’s Marc Barach and Chris Wine will discuss the “pain points” in large paid search campaigns, including reporting and analytics, linking conversion data with click and cost data, and calculating bids and hitting ROI goals. “Rx for Large Paid Search Campaigns: Anatomy [...]

  • Making Your Search Campaigns Work Harder During The Economic Downturn, Part Three

    In this last installment of my series on “Making Search Campaigns Work Harder in the Downturn” (part 1, part 2), I will cover essential bidding techniques and strategies, and what I call “insider” bidding secrets. Let’s begin with keyword categorization. One way to categorize your keywords is to relate them to the number of conversions they [...]

  • Google Tweaks Search Results Display For Review Sites

    As spotted by Google Operating System, Google is testing a new tweak to its search results for pages that involve reviews. It looks like this: [...]

  • Do Your Landing Pages “Feel” Right?

    Question: What do web users and professional athletes have in common? Answer: They both make fast decisions about their next action based on limited information in the blink of an eye. This thought occurred to me as I was reading How We Decide by Jonah Lehrer. It’s quite an amazing book. I say that because it’s a [...]

  • Google To Create “Hulu” For Music Video, Moves Toward Inclusion Of More Professional Content On YouTube

    YouTube spawned Hulu and Hulu is having a big influence on the future of YouTube. Hulu has had great success with brand advertisers, while YouTube has struggled to sell itself to brands despite being the dominant video site online (see chart below). Accordingly, last month ClickZ reported that YouTube was getting a Hulu-like makeover that [...]

Search News From Around The Web:

Applications & Portal Features

Link Building

Local, Maps & Mobile

Other Items

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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