SearchCap: The Day In Search, April 2, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Are You Overwhelming Your Visitors?

    Are you overwhelming your visitors? Generally in this column, I offer step by step instructions to figure out a part of Search Engine Marketing on your own from the comfort of your favorite chair. This week’s column may deviate from that just a bit (maybe even a borderline rant) because I’m currently being bombarded by a plethora [...]

  • Search + Social: Three Search Platforms Incorporate Facebook Ads API

    Yesterday there were three press releases from three search platforms, two aimed partly or substantially at the local market, that are incorporating the Facebook Ads API into their platform capabilities: Marin Software, Clickable and Kenshoo. Here are excerpts from the three releases: [...]

  • New Google UI In Wild Again, With Auto-Detected Location

    The new jazzy Google user interface that Google has been testing since November 2009 has been showing up more on user screens. It resurfaced in February, and now we have been hearing more reports of people noticing the new interface and our very own Vanessa Fox also has been seeing it on her browser. The [...]

  • Following Shopping, Yahoo Partly Outsources Health Vertical To Healthline

    The Yahoo strategy of outsourcing content and technology continues. According to a press release, Healthline will support and augment the existing content and provide search for Yahoo Health. In the Healthline partnership, Yahoo! gains a technology partner that already provides over 90 million users a month with the most [...]

  • Conversion Optimization: Do This First

    Have you made the move beyond SEO to conversion optimization? Haven’t heard of it? According to Wikipedia, “Conversion optimization is the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer.” While this seems to me to be a fairly accurate description of the process, [...]

  • Google’s Five Logos For Hans Christian Andersen

    Google is showing not one, but five Google logos, commonly known as Doodles, for Hans Christian Andersen 205th birthday. The Danish author and poet of Children’s books was born today in 1805. Some of his most famous works include include “The Steadfast Tin Soldier”, “The Snow Queen”, “The Little Mermaid”, “Thumbelina”, “The Little [...]

  • Twitter Quietly Rolls Out ‘Most Popular Tweets’

    Twitter’s search results have changed thanks to the addition of a feature that wasn’t much of a secret in recent weeks. When using, or the search box on, the results now show up to three “most popular tweets” at the top, above the most recent results. For example, a search tonight for ipad [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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