SearchCap: The Day In Search, April 2, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Are You Overwhelming Your Visitors?

  Are you overwhelming your visitors? Generally in this column, I offer step by step instructions to figure out a part of Search Engine Marketing on your own from the comfort of your favorite chair. This week’s column may deviate from that just a bit (maybe even a borderline rant) because I’m currently being bombarded by a plethora […]
• Search + Social: Three Search Platforms Incorporate Facebook Ads API

  Yesterday there were three press releases from three search platforms, two aimed partly or substantially at the local market, that are incorporating the Facebook Ads API into their platform capabilities: Marin Software, Clickable and Kenshoo. Here are excerpts from the three releases: […]

• New Google UI In Wild Again, With Auto-Detected Location

  The new jazzy Google user interface that Google has been testing since November 2009 has been showing up more on user screens. It resurfaced in February, and now we have been hearing more reports of people noticing the new interface and our very own Vanessa Fox also has been seeing it on her browser.
  The […]

• Following Shopping, Yahoo Partly Outsources Health Vertical To Healthline

  The Yahoo strategy of outsourcing content and technology continues. According to a press release, Healthline will support and augment the existing content and provide search for Yahoo Health. In the Healthline partnership, Yahoo! gains a technology partner that already provides over 90 million users a month with the most […]

• Conversion Optimization: Do This First

  Have you made the move beyond SEO to conversion optimization? Haven’t heard of it? According to Wikipedia, “Conversion optimization is the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer.” While this seems to me to be a fairly accurate description of the process, […]

• Google’s Five Logos For Hans Christian Andersen

  Google is showing not one, but five Google logos, commonly known as Doodles, for Hans Christian Andersen 205th birthday. The Danish author and poet of Children’s books was born today in 1805. Some of his most famous works include include “The Steadfast Tin Soldier”, “The Snow Queen”, “The Little Mermaid”, “Thumbelina”, “The Little […]

• Twitter Quietly Rolls Out ‘Most Popular Tweets’

  Twitter’s search results have changed thanks to the addition of a feature that wasn’t much of a secret in recent weeks. When using search.twitter.com, or the search box on Twitter.com, the results now show up to three “most popular tweets” at the top, above the most recent results. For example, a search tonight for ipad […]

Search News From Around The Web:

Applications & Portal Features

• Google services on the iPad and tablet computers, Official Google Mobile Blog
• Improved comment collapsing for Google Buzz posts, Official Gmail Blog
• Yahoo! Entertainment App for the iPad, ymobileblog.com

Business Issues

• Microsoft offers jobs to 400 Yahoo! staff, business-standard.com
• 5 Ways The Google Book Settlement Will Change The Future of Reading, io9.com
• Episodic Joins Google, Episodic

Link Building

• Why Good Link Builders Fail: Reason Seve, SEO Speedwagon

Local, Maps & Mobile

• Local Search Wrap Up 4/2/10, www.localseoguide.com
• Mapping new drinking water sources in Haiti, Google LatLong

Paid Search & Contextual

• Google AdSense EFT Issue Impacts Canadian Publisher Payments, Search Engine Roundtable

Searching

• Facebook – The Most Searched On Brand in the U.S., Hitwise
• Small Google Navigation Bug, Search Engine Roundtable

SEM Industry

• Searching Locally: Recap from O’Reilly Where 2.0, Yahoo Search Blog

SEO & SEM

• Most important tasks for SEO? (From the Forums), Bing Webmaster Center Blog
• Google Universal Search: A Mystery and Some History, huomah.com
• Whiteboard Friday – SEO-Friendly Real Time Content, SEOmoz
• Why you should keep on reading about SEO…, Search Engine People

Social Media

• Brands Vie for Credibility on Social Networks, www.emarketer.com
• Dear Facebook, WTF Are You Doing Now?, Outspoken Media
• Dlvr.it – Convenient New Social Media Management Service, SEM Clubhouse
• Twitter Predicts Box-Office Sales Better Than a Prediction Market, www.fastcompany.com
• We Just Tested Twitter’s @anywhere Platform (Screenshots), TechCrunch

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• 10 Ways to Increase your Twitter Followers & 10 Essential Tools to do it
• B2B SEO – Common Mistakes & How to Avoid Them
• Seven Deadly Link Sins