SearchCap: The Day In Search, April 20, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Testing Instant Previews On Ads (Here’s What It Looks Like)

    Google is testing a new feature that marries its Instant Previews with AdWords. The test gives searchers a chance to see the ad’s landing page without clicking on the ad. As you can see, all of the ads on the screenshot above — whether above the organic results or in the right column — are [...]

  • Google Earth Builder: Enteprise Data In The Cloud (And On The Map)

    At the Where 2.0 conference today Google announced “Google Earth Builder,” which is a cloud-based solution for enterprises that want to render their data on maps. The idea is that enterprises of all stripes can upload and store all types of geospatial data on Google’s servers. Proprietary enterprise data is rendered and published on Google [...]

  • How To Scale B2B Link Building Across An Organization

    B2B search engine marketers understand the value of inbound links but may struggle with execution. With an ever increasing plate of responsibility, emerging search industry trends, and the balance between short-term and long-term goals, it is easy to let a link building program fall to the wayside. Link building does not have to be perceived [...]

  • Reflections Of A Nontraditional Student And Marketer

    Next month, I’ll be returning to my alma mater, Columbia University, to give a speech to this year’s Phi Beta Kappa inductees. Reflecting on what I ultimately took away from my time at school, I realized that those life lessons underpin my philosophy of marketing today. A brief background: never much into school as a [...]

  • Baidu. Yandex. More. Global Opportunities Revealed at International Search Summit

    Economic growth will be sluggish in America and Europe, forecasters say. But emerging Asian and Latin American offer huge opportunities for growth. International Search Summit focuses exclusively on the opportunities and challenges facing international marketers. Attend ISS Seattle June 9th and you’ll learn where the opportunities are and get actionable guidance and tactics. ISS exclusives: [...]

  • eBay Buys Location-Based Services Pioneer

    Adding to its LBS portfolio, eBay has acquired Boston-based, which has a popular mobile app and operates a “hyper-local” mobile ad network. Last year eBay bought local product inventory finder The terms of the WHERE deal were not disclosed. Great Mix of Assets WHERE, which began as uLocate, will apparently be housed in [...]

  • The Yahoo Search Revenue Disaster

    Yesterday, Yahoo reported a second quarter of massive declines in its search revenue. Yahoo blamed the “headwind” of paying its partner Microsoft 12% of Yahoo’s net search revenues. Yahoo also said Microsoft’s ads are underperforming. But even without these factors, Yahoo has seen an almost unbroken quarterly decline in search revenues since 2008. Failure is [...]

  • Yahoo Search Data Retention Goes From 90 Days To 18 Months

    As the privacy screws tighten in the US and Europe, Yahoo is doing something surprising: extending the time it holds on to personal search records. In 2008 Yahoo decided to retain search records for only three months. Yahoo thus became the most “progressive” of the major search sites with its compressed data-retention policy. Now Yahoo [...]

  • Google Instant Now On New Google Toolbar 7

    Google Instant continues to spread. The company has just announced that it’s one of several new features on Google Toolbar 7 for Internet Explorer 8 and 9. Google Instant has to be activated via the Toolbar Options menu, and once it’s on, Instant works the same way it does on The Escape button on [...]

  • Improve Your Link Prospecting With Reductive Queries

    When we search for websites to link to us, we often use inputs on Google in order to return results such as “KEYWORD resources”, “KEYWORD links” , or simply just “KEYWORD”. The problem with this process is that what we input is not what we are looking for. There is a fundamental disconnect between what [...]

  • Yahoo Q1 2011 Mixed: Display Up, Search Down, Revenues $1.06 Billion

    Yahoo reported Q1 revenues of $1,064 million, which represented a 6 percent decline vs. a year ago. The company essentially blamed the search deal with Microsoft for the decline: [The decline was] primarily due to the required change in revenue presentation related to the Search Agreement and the associated revenue share with Microsoft. For transitioned [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Discussion: How Do You Inspire SEO Action? – We all know how it goes, a client signs up for SEO and is extremely excited about the potential it offers their site.  After the initial on page optimization is completed you get into the 'tough' SEO aka content generation and link building.  At this point its not always easy to get the client to participate whether it be additional content generation or investing additional money for related tasks.  Rankings eventually get stale and site stats starts to flat line. So, in our latest "Discussion of the Week," we ask: What do you do to inspire SEO action?
  • Is Social Media an Empty Tech Revolution? – An interesting take on the social media industry and how it might impact advertising and marketing in the long run.
  • Google Panda Update UK – Caution with Price Comparison Data – The price comparison sector's Pandalization is epic according to SearchMetrics and Sistrix data, but State of Search's Nichola Stott argues that this could be a bit overblown and may not be as volume and revenue limiting as previously thought.
  • Link Acquisition: Nine Ways To Get Them For Cheap – #8 - Offer a student discount – Do you have an e-commerce client with a minimal linking budget? If they have a section on their site where you can input discount codes, create a special code that you can distribute to local colleges. A 5-10% discount really doesn’t affect the bottom line much and it brings in business that you wouldn’t have had otherwise.
  • Google Places and The Rise of the Vending Machines – A really smart article outlining how some kiosk (aka "vending machine") based businesses are benefiting from Google Places, and how you can too.

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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