SearchCap: The Day In Search, April 7, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Internet Ad Revenue Hit Record High In Q4 2009

    Recession? Economic slowdown? Financial gloom-and-doom? Not online, and not as far as Internet advertising is concerned. The Interactive Advertising Bureau (IAB) says that U.S. online ad revenue hit an all-time high of $6.3 billion in Q4 of 2009, a 2.6% increase over the fourth quarter of 2008 and a 14% increase over Q3 of 2009. My [...]

  • Does Quality Score Impact B2B Search Advertising Success?

    The premise that ad popularity and a high quality score leads to improved search advertising results may or may not be true…. especially for B2B advertisers. I urge business marketers to challenge this assumption and understand the relationship between PPC quality score and ROI-based results.

  • Connecting For Links: Recruiting Link Building Partners In-House

    What is the hardest task in search engine optimization? Whether the question is asked in a formal poll, on an online forum or over a cup of coffee, the answer most commonly given is “link building.” With good reason: an external link, by definition, is something outside an SEOs immediate realm of control. External link [...]

  • Google Showing Shopping Results Without Explicit Search Intent?

    The tnooz blog reported that after searching for [hotels] off the Google home page, he was shown hotel room prices directly in the search results. Here is a screen capture: [...]

  • The Considered Purchase: Core Conversion Marketing Strategies

    The Considered Purchase Pattern is a powerful model for a business-to-business website because so many businesses have flaccidly chosen to build their site on the brochure pattern. With the strategies outlined here, you will generate new leads and sales at a fraction of the cost of your competitors. Get these strategies right, and you [...]

  • 5 Key Strategies To Build Your Brand Online

    Direct response marketers are obsessed with generating leads and making the sale. So much so in fact that they often discount the value of investing in online branding. But even for marketers who live and die by their performance, neglecting to invest in brands is a mistake. Let’s take a look at why. Understanding the [...]

  • Photographers Group To Sue Google Over Book Deal

    While Google waits for news about its proposed book search settlement with authors and publishers, it’s about to face a new legal challenge. The Financial Times reports that the American Society of Media Photographers and related trade groups are expected to file a new, class action lawsuit over the images that appear in the books [...]

  • FTC Moving Closer To Challenging Google-AdMob Deal: Report

    There are more signs that federal regulators may be ready to challenge Google’s purchase of AdMob, the mobile advertising company it bought for $750 million in November. The Wall Street Journal reports today that the groundwork is in place for a formal government challenge: [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual

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SEO & SEM

Video, Music & Image Search

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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