SearchCap: The Day In Search, August 12, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Update Made To Definition Of A Google Analytics Session

    Google Analytics announced a change on the way a sessions are calculated on the tool. While this change will not affect the majority of the accounts significantly (according to the official blog post “most users will see less than a 1% change”), it is an important change. Below, I will describe why it is important [...]

  • Facebook Adds Targeting By Zip Codes To Advertisements

    Up til now, Facebook Ads could be targeted by Country, State/Province and by City. Yesterday Facebook added an additional targeting type, by zip code: This is a big deal for Facebook marketing, as it is now much more attractive for local businesses. Local business owners can now target the exact zip codes where they draw from, [...]

  • QR Code Scanners (Searchers) Are Affluent, 18-34 Males: comScore

    A question that has not yet been answered is whether 2-D barcodes, also known as “QR codes,” are here to stay or whether they’re an interesting experiment on the way to something else, such as NFC-based marketing. In Japan and elsewhere around the world QR codes are more well established and have been in use [...]

  • A Guide To Creating A Massive Impact With Basic Reporting

    Google Analytics provides the opportunity to create sophisticated advanced segments and fancy custom reports in such a way it all perfectly fits your needs. Although I really love all these self-made reports, Google Analytics also contains around 80 or more standard reports. Not every report is evenly interesting, but I would like to point out [...]

  • Exploring A New Search Landscape, With Microsoft’s Jacquelyn Krones

    In my last Just Behave column, I shared the first half of my conversation with Jacquelyn Krones, a senior product manager from Microsoft that spearheaded a large scale user study that explored how we use search. In that column, we laid the foundation for what should be a significant shift in user behaviors. Krones said [...]

  • Google’s Panda Update Launches Internationally in Most Languages

    Google has just announced that their “Panda” rankings changes, first launched in the United States in late February and rolled out to English language indices internationally in April, have now launched internationally in all languages other than Chinese, Japanese, and Korean. Their post notes that for non-English indices, this change impacts 6-9% of queries (vs. [...]

  • Yahoo Gains In Latest Hitwise Market Share Report; Google, Bing Down

    Google and Bing both saw slight declines in search market share last month, while Yahoo gained a bit to rise back above 15%. That’s according to the Experian Hitwise report for July, 2011. These numbers are somewhat similar to what comScore shared yesterday, with Yahoo also on the rise last month.

Search News From Around The Web:

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Other Items

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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