SearchCap: The Day In Search, August 17, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Adds Keyword Forecasting To Insights For Search Tool

    Google has announced a few new features in its Google Insights for Search keyword research tool. The most important, in my opinion, is a new forecasting feature that aims to extrapolate future popularity of keywords (based on historical trends and search patterns). Google says this forecasting feature is only available on a certain set of [...]

  • Which Internet Yellow Pages Site Has The Best Rankings?

    One of the challenges for a local business that wants to rank for phrases like “reno dentist” or “nashville accountant” is that the large Internet yellow pages sites and similar local directories often take up a lot of the real estate on search results pages for “city category” phrases. Ergo, one of the most basic [...]

  • Twitter Gets More Serious About Search

    We recently saw Twitter change the look of its public homepage to make it look more like a search engine. And last week we found out that Twitter’s new search guru is Doug Cook, who was formerly of Yahoo and inktomi. Cook also built a wine search engine called Able Grape as a kind of [...]

  • Google Local Business Center Adds Coupon Link & Bulk Upload Verification

    The Google Local Business Center has added a way to link directly to your Google Maps coupons and has added a verification process for those who use the bulk upload process. Mike Blumenthal noticed the new link to coupon feature the other day. You can link directly to a specific coupon or to all your [...]

  • Seven Common Mistakes That Cause New Advertisers To Fail

    The fundamentals of a good pay-per-click campaign have not changed over the past six years. However, every single day, advertisers new to the world of PPC advertising are making the same mistakes as veterans made years ago. You can save yourself lots of time and money by examining the mistakes of others so that you do [...]

  • Three Ways To Optimize Business For Local Search Via Online Newspapers

    Local search marketing experts have long recommended that businesses improve their online presence by optimizing profiles in online yellow pages (IYPs) and local search engines. After accomplishing that, there still remains a lot of small, local “constellations” of geographically-oriented sites where companies should seek to maximize their presence as the next stage in their local SEO. [...]

  • Practical Points For Perfecting Press Releases

    The rise of the web has revolutionized the simple press release, which has gone from being copy you post to journalists to being yet another form of online information, accessible by both the media and the public. However, while this means press releases can be extraordinarily useful, it also means the world is utterly swamped with [...]

  • How To Be A PPC Pansy: 5 Tips To Weaken Your Campaigns

    Highly profitable PPC accounts aren’t for everyone. Here’s some tongue-in-cheek tips you can implement to play it safe with PPC.

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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