SearchCap: The Day In Search, August 5, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google’s 12 Sitelink Experiment Returns

    Google is once again testing — or continuing to test — a jumbo-sized search result that displays a whopping 12 sitelinks below the main/top search result. Here’s one example of how it looks: That’s an image posted yesterday by Seer Interactive, where their blog post has additional screenshots showing 12 sitelinks for queries such as [...]

  • Google’s Self-Driving Car, Manually Driven, In Fender-Bender Near Company HQ

    That image appears to be the first crash involving one of Google’s self-driving cars. (The one on the right with the gear on top.) According to Jalopnik, it happened earlier this week near Google’s headquarters in Mountain View, Calif. Jalopnik speculates that Google’s Toyota Prius rear-ended another Prius. A Google spokesperson told Business Insider that [...]

  • Video: The “Brains, Brawn & Look” Of Google Search Speak Together For First Time

    On Wednesday, I moderated a special panel at the Churchill Club involving the Googlers who oversee Google’s search algorithm, its search features and its spam fighting efforts. We covered a wide-range of search issues, and a video of the talk is now available. Three Kings Of Search In my opening to the session, I joked [...]

  • Making Sense Of Multi-Click Data

    Click path reports can be very useful tools in understanding how customers behave. For instance, they can tell you how much time consumers spend research before they buy a product. They can also tell you if there are certain keywords that help other keywords convert, e.g. assisting keywords. Finally, when coupled with attribution, they can [...]

  • How To Master Paid Search Bidding

    One of the biggest concerns in paid search is how much to bid for each of your keywords. It’s certainly a major part of a successful SEM campaign if you can crack this puzzle, you’re probably going to do pretty well in this business. It’s easier said than done, right? It’s almost like trying to [...]

  • Interview With Louis Rosenfeld, Author Of Search Analytics – Part 2

    Part 2 of a two-part interview with information architect and author Louis Rosenfeld about search analytics that can (and should) be used for optimizing your website.

  • Google Apparently Experiments With Capitalization Changes In AdWords

    Some AdWords advertisers may find their ads appearing with capitalization that differs from what was approved in their AdWords account, as Google apparently tests capitalization variations to see how it affects click-through rates. One Search Engine Land reader, Nilaye Thakrar, search engine marketing manager at Canada’s Workopolis, sent us an example. Some words that had [...]

  • Bing Maps The Mall

    Today Bing added 400 shopping mall maps as part of a larger “venue maps” (indoor mapping) effort. A minor but useful addition to Bing Maps (especially if the initiative expands), users can now zoom in on any of the included malls and see the stores and related details for the various tenant retailers. This is [...]

  • Google News Brings Editor’s Picks To Home Page

    More than a year after the experiment began, Google News has brought Editor’s Picks to the home page of its US site– marking the first real human-curated content on what Google has proudly said was always a completely algorithmic way of presenting news. It could also be seen as something of an olive branch toward [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Other Items

Paid Search & Contextual


SEM Industry


Social Media

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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