SearchCap: The Day In Search, August 5, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google’s 12 Sitelink Experiment Returns
Google is once again testing — or continuing to test — a jumbo-sized search result that displays a whopping 12 sitelinks below the main/top search result. Here’s one example of how it looks: That’s an image posted yesterday by Seer Interactive, where their blog post has additional screenshots showing 12 sitelinks for queries such as [...]
- Google’s Self-Driving Car, Manually Driven, In Fender-Bender Near Company HQ
That image appears to be the first crash involving one of Google’s self-driving cars. (The one on the right with the gear on top.) According to Jalopnik, it happened earlier this week near Google’s headquarters in Mountain View, Calif. Jalopnik speculates that Google’s Toyota Prius rear-ended another Prius. A Google spokesperson told Business Insider that [...]
- Video: The “Brains, Brawn & Look” Of Google Search Speak Together For First Time
On Wednesday, I moderated a special panel at the Churchill Club involving the Googlers who oversee Google’s search algorithm, its search features and its spam fighting efforts. We covered a wide-range of search issues, and a video of the talk is now available. Three Kings Of Search In my opening to the session, I joked [...]
- Making Sense Of Multi-Click Data
Click path reports can be very useful tools in understanding how customers behave. For instance, they can tell you how much time consumers spend research before they buy a product. They can also tell you if there are certain keywords that help other keywords convert, e.g. assisting keywords. Finally, when coupled with attribution, they can [...]
- How To Master Paid Search Bidding
One of the biggest concerns in paid search is how much to bid for each of your keywords. It’s certainly a major part of a successful SEM campaign if you can crack this puzzle, you’re probably going to do pretty well in this business. It’s easier said than done, right? It’s almost like trying to [...]
- Interview With Louis Rosenfeld, Author Of Search Analytics – Part 2
Part 2 of a two-part interview with information architect and author Louis Rosenfeld about search analytics that can (and should) be used for optimizing your website.
- Google Apparently Experiments With Capitalization Changes In AdWords
Some AdWords advertisers may find their ads appearing with capitalization that differs from what was approved in their AdWords account, as Google apparently tests capitalization variations to see how it affects click-through rates. One Search Engine Land reader, Nilaye Thakrar, search engine marketing manager at Canada’s Workopolis, sent us an example. Some words that had [...]
- Bing Maps The Mall
Today Bing added 400 shopping mall maps as part of a larger “venue maps” (indoor mapping) effort. A minor but useful addition to Bing Maps (especially if the initiative expands), users can now zoom in on any of the included malls and see the stores and related details for the various tenant retailers. This is [...]
- Google News Brings Editor’s Picks To Home Page
More than a year after the experiment began, Google News has brought Editor’s Picks to the home page of its US site– marking the first real human-curated content on what Google has proudly said was always a completely algorithmic way of presenting news. It could also be seen as something of an olive branch toward [...]
Search News From Around The Web:
Applications & Portal Features
- New in Labs: Preview Pane, Official Gmail Blog
- Facebook Cites ‘Smoking Gun’ Proof of Fraud by Man Claiming Company Stake, Bloomberg
- From American Idol to Lollapalooza, Google aims big to market Google+, VentureBeat
- Google Dictionary – Now Closed, thenextweb.com
- Google-Microsoft spat could be tiny step toward patent reform, Ars Technica
- Twitter and the Ultimate Algorithm: Signal Over Noise (With Major Business Model Implications), John Battelle’s Searchblog
- Small Business SEO: Get to Grip With Links, Search Engine Watch
Local, Maps & Mobile
- Croatia to get Google Street View, EMG
- Google Places Adds Best Ever Badge and Upload Photos, Search Engine People
- One Billion Shakes Later, Urbanspoon Goes After OpenTable, TechCrunch
- Places By Design – What does the new Places page say about Google’s intentions?, Mike Blumenthal
- Huge Ruling: Court Says Proving Copyright Infringement Does Not Automatically Mean Irreperable Harm, TechDirt
- Restoring Bletchley Park, birthplace of modern computing, Official Google Blog
Paid Search & Contextual
- adCenter Ad Match Relevance Improvements, community.microsoftadvertising.com
- adCenter Changing Phrase and Broad Match Behaviors, PPC Hero
- After Authorship Markup, Will Google Give Us Author Badges Too?, SEO By The Sea
- Twitter Breaks Twitter Search, Cries “Feature”, outspokenmedia.com
- Video: Google PageRank August Update, Yahoo UK Powered By Bing & Google + Slowing, Search Engine Roundtable
SEO & SEM
- Don’t Roll It Out Yet! Three Checks Before Your Optimized Site is Ready to Go Live, Search Engine Guide
- Google Site Command Not Showing Root Domain First?, Search Engine Roundtable
- Google Updates Toolbar PageRank : August 2011, Search Engine Roundtable
- Search Integration: IAB UK and Microsoft Advertising release industry report, Microsoft Advertising Blog
- 5 Steps to Migrating Your Personal Facebook Profile to a Business Page, BruceClay.com
- LinkedIn Share Buttons Now On More Than 100,000 Sites, TechCrunch
- Google Plus: An Evolution in Social, a Revolution in Permission, blog.traffick.com
- Google+ business preview invites are arriving today, www.geek.com
- Tactics for Early Adopter Marketers on Google Plus – Whiteboard Friday, SEOmoz
- New Google Analytics – Changes to how RegEx works, www.vertical-leap.co.uk
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- How American ISPs Sneakily Monetize Your Search Queries – Jim Giles (New Scientist) reports that Searches made by millions of internet users are being hijacked and redirected by some internet service providers in the US.
- A Few Lessons I Learned About Online Writers Down on the Content Farm – An excellent overview from the other side of the fence.
- Google Image Search is Caffeinated – An interesting look at the evolution of Image Search and how the speed of image indexation can impact image optimization.
- How To Design Headlines and Subheadings – Nice tutorial from Steven Bradley on why you need headlines and how they should be created.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
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