SearchCap: The Day In Search, August 9, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google’s Matt Cutts Offering More Detailed Video Search Tips

    The Google Webmaster Blog announced a new format for Google’s Matt Cutts video tutorials. Instead of the short minute or so videos, Matt will also be offering more detailed videos that are longer and more flushed out. Google explained, “instead of only focusing on quick answers to specific questions, we’ve created some longer videos which [...]

  • Link Building Tool Review: Link Research Tool Set By CEMPER

    Beginning today, my Link Week column will be devoted to link building tool reviews. Each review will focus on how the tool works and provide tips on how you can use the results to build links. If you’re on the fence about buying a tool, hopefully my reviews will help with your decision making process. The [...]

  • SEO Stats Galore In Latest MarketingSherpa Benchmark Study

    Do you find link building to be the most difficult SEO tactic to employ? Do you find content creation to be the most effective SEO tactic? What about conversions? Are you looking for website visitors to complete a form, or make a purchase? You can compare your answers to those questions and many others in [...]

  • Utilizing Social Media To Celebrate Milestones As Marketing Opportunities

    Social media was created with the idea in mind that people were going to use it to connect with friends, family, and even strangers from around the world. It has now grown into not only a personal networking opportunity, but also a marketing opportunity for businesses wishing to promote their products and services. When marketing [...]

  • Baidu: Behind The Scenes At The Number One Chinese Search Engine

    The number one search engine in China is easily Baidu. But what are the people at Baidu really like and what would it be like to work there? Is this a typical Chinese or Beijing company? Or does Baidu more comfortably sit in an Extended Silicon Valley — influenced by Californian attitudes but based a long way from the 101? And how does Baidu compare with both Google and Yandex?

  • AOL Q2 Earnings: Display Up, Search Down

    AOL released its second quarter earnings this morning. Most financial analysts had a positive reaction to AOL’s display ad growth, though overall revenues were were off 8 percent: $542.2 million (vs. $592.2 million a year ago). Display revenues were up 14 percent overall, 16 percent in the US. However search and contextual ad revenues were [...]

  • Digg Releases ‘Newswire’ To Help Promote Breaking Stories

    A long time favorite news aggregation site of marketers, Digg has released a new service titled ‘Newswire.’ This new service will help users both find and break upcoming news and is the first time that Digg is showing who ‘buried’ an article since the release of Digg Version 4. Newswire will essentially fast-track an article [...]

  • Facebook Now Grouping News Feed Stories By Topic

    Today Facebook announced that changes have been made to the way that the news feed displays similar updates from friends. Facebook will essentially group posts together in the news feed if they are on the same topic. This will operate very similarly to the grouping that occurs when multiple friends share the same link. The [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

SEO & SEM

Social Media

Recent Hot Items From Sphinn, Our Social News Sharing Site:

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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