SearchCap: Bing Ads Editing & China Golden Shield
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Introduces Bulk Editing In Web UI, Now Review Up To 1 Million Keywords Bing Ads has been building out its capabilities in the Web UI this year so that […]
Barry Schwartz on September 3, 2014 at 5:00 pm | Reading time: 3 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Bing Ads Introduces Bulk Editing In Web UI, Now Review Up To 1 Million Keywords
Bing Ads has been building out its capabilities in the Web UI this year so that account managers aren’t as beholden to the Bing Ads Editor as they have been to manage campaigns. Today, Bing Ads announced bulk editing features and the ability to review accounts with as many as 1 million keywords via the […]
- What SEOs Need To Know About China’s Golden Shield Project
Interested in reaching China’s growing middle-class population? Unlike elsewhere, the search engines aren’t the main arbiters of what people see — you’ll also need to master the Great Firewall, aka the Golden Shield.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Twitter CEO @DickC Explains How Stray Favorites Show Up In Your Timeline
- Facebook Goes Down For 20 Minutes … Thank God For Twitter
- Twitter Tweaks Desktop Profile Design With More Prominent Messaging Buttons
- Troy-Bilt Blows Away Wired Homepage With Page Take Over Unit
- LinkedIn Goes Transparent, Gives Users More Data Control
- The 9 Step DIY Guide To Online Marketing For SMBs
- Get To Know: hhgregg CMO Julie Lyle
- Improving The Mobile E-Commerce Experience
- California “Extortion” Class Action Against Yelp Dismissed
- So You Think You Need A Data Scientist
- LinkedIn Looking To Adjust Chinese Censorship Policy In Favor Of Users
- Geeking Out On Digital Ads: A Definitive History Of IAB Standards
Search News From Around The Web:
Industry
- Baidu Invests $10M In Mapping Software Maker IndoorAtlas, TechCrunch
- Fred Brumwell wanted a Google job so badly, he rented a billboard, CBC News
- Google is Ireland’s No 1 exporter with turnover of €17bn in top 250 report, Businessandleadership.com
Local & Maps
- Making of Maps: Reaching a milestone, Official Google Blog
- Nokia Plans to Unfurl New Mobile Map App, Wall Street Journal
Link Building
- How to Do Broken Link Building in 3 Easy Steps, Search Engine People Blog
Searching
- Search challenge (9/3/14): Can you find the places Twain mentions in "Around the Equator"?, SearchReSearch
SEO
- Was Google Maps a Proof of Concept for Google’s Knowledge Base Efforts?, SEO By The Sea
- More On Why Google’s Site Command Is A Bad Estimation Of Indexed URLs, Search Engine Roundtable
- September 2014 Google Webmaster Report: Authorship, Penguin, HTTP & Teapots, Search Engine Roundtable
SEM / Paid Search
- 12 Questions to Ask When Performing Keyword Research, komarketingassociates.com
- AdWords Callout Extensions Rolling Out to All Accounts, The SEM Post
- Make PPC Clients Happy – Tips for Managing Client Relationships, PPC Hero
- RLSA Increases Brand Conversions 71 Percent, SEER Interactive
- Show Don’t Tell: High-Impact PPC Storytelling, PPC Hero
- Video: How to Best Structure Your Google Shopping Campaigns, RKG Blog
Search Marketing
Related stories
About the author
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.