SearchCap: Bing Speed Test, Google Maps Driver Mode & Google Confusion

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Predicts Launches AreWeIn.net For NCAA March Madness Basketball Fans
  Jan 13, 2016 by Amy Gesenhues

  Site offers daily analysis of NCAA basketball teams, predicting whether or not they’ll make the tournament and how they will finish.

• Google Maps For Android Gets “Driver Mode” Feature To Anticipate Your Next Stop
  Jan 13, 2016 by Amy Gesenhues

  Only available to Android users, the new feature will be rolled out through the end of this week.

• How To Uncover SEO Content Marketing Ideas With Google Search Analytics
  Jan 13, 2016 by Derek Edmond

  Columnist Derek Edmond explains how to use data from Google Search Console to inform ongoing content marketing initiatives for greater search engine visibility.

• How To Localize Google Search Results
  Jan 13, 2016 by Clay Cazier

  Google has removed the search tool that allows users to change their geo-location. Columnist Clay Cazier documents four ways to get around this restriction and emulate a search from any city.

• SEOs Confused, Puzzled After Google’s Mystery Update
  Jan 13, 2016 by Barry Schwartz

  Below is a summary of some of the questions, answers and additional confusion around the Google core algorithm update this weekend and the Panda news.

• Bing Adds An Internet Speed Test Tool To The Search Results
  Jan 13, 2016 by Barry Schwartz

  Bing added a new feature to test your internet speeds. It might just work for you — Give it a try.

• Obsessed with SEO and SEM? Supercharge Your Search Skills at SMX West.
  Jan 12, 2016 by Search Engine Land

  Join us at Search Engine Land’s SMX West in San Jose March 1–3 for dynamic paid and organic search content and opportunities to make career-defining professional connections. Build your own agenda from 50+ powerful sessions led by industry giants who are redefining #Search marketing. Learn to dominate search from leading experts who will share their SEO and […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• How Much Did Countdown Ads Play Into Search Advertisers’ Strategies This Holiday Season?
• Is Your Paid Search Account Leaking Money? The Importance Of Query Mapping
• How To Ensure Your SEO Recommendations Get Implemented
• How TV (And Video) Influences Search Behavior
• Wix Drops Its First Super Bowl 50 Teaser Ad Featuring “Kung Fu Panda” Characters
• Out With The Old, In With People-Based Marketing: What Marketers Should Expect In 2016
• 2016: The Year Social Intelligence Makes Its Way To The Boardroom
• Facebook Ad Budgets Rose 11 Percent In Q4 On Higher ROAS [Study]
• MarTech Today: Emotional Stats, Rebuilt Campaign Monitor & Baked-In Panda
• MediaBrix Brings Its Brand Of Mobile Ads To Messaging App Kik
• Facebook Rolls Out Live Streaming “Mentions” Android App For Verified Users
• The Brave New World of Digital Marketing
• Wanted: Session Ideas For Marketing Land’s SocialPro Conference

Search News From Around The Web:

Industry

• Google X, Moonshot Incubator for Driverless Cars, Robots, Drones, recode.net

Local & Maps

• Google Implements Direct Knowledge Panel Editing on Desktop and Mobile, Mike Blumenthal
• Google Maps New Method To Suggest Edits, Search Engine Roundtable
• New Sea Floor Map for Google Earth, Google Earth Blog

Link Building

• 3 Tactics for Building Quality Links to Your Blog, ProBlogger
• 3 Tactics for Building Quality Links to Your Blog – ProBlogger, Problogger
• How to Craft a Pitch to Get Links for SEO, ignitevisibility.com

Searching

• Bing Predicts: No place like home, especially for those coming off of byes, Bing Search Blog
• How to Erase Everything You’ve Said to Google, TIME
• Moz: HTTPS Makes Up 25% Of The Top Google Search Results, Search Engine Roundtable

SEO

• How to Speed up a Website without Causing a Disaster, SEO Theory

SEM / Paid Search

• AdWords Script That Alerts You When Account Is Down, PPC Hero
• How to Conduct a Complete PPC Audit, SEMrush Blog

Search Marketing

• Knowledge Graph Search API — Why Should I Care?, marketing-mojo.com