SearchCap: comScore Search Rankings, Google Rubik’s Cube & Doodle Equality

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Search Results Snippet Overlay Descriptions May Use DMOZ Description
  About a year ago, Google introduced a new feature in the search results that give you quick overlays on the search result so that you can learn more about the site you are about to click on before you click on it. Early on, the results of the data in the snippet came from Wikipedia […]
• Bid Simulator Now Available For Google Dynamic Search Ads
  If you’re running Dynamic Search ad campaigns in AdWords, you may have noticed the recent addition of the bid simulator tool. Bid simulator offers estimates of the potential impact bid changes would have on clicks, cost, impressions and more. The bid simulator for Dynamic Search ads is available at the campaign, ad group, auto target […]
• Use Products As Pawns To Win The Local SEO Chess Game
  In the competition to rank highest in local search results, you must employ a number of tactics in coordination. It’s not unlike playing a chess game. However, many businesses have yet to bring all their chess pieces into play on the board. There are many types of products which consumers typically seek out in local […]
• Rubik’s Cube Invention Celebrated With Google Logo To Mark The Puzzle’s 40th Anniversary
  Google went all out today to celebrate the 40th anniversary of the Rubik’s Cube, giving the classic 80′s toy its very own interactive logo on the site’s global homepage. Doubling as digital version of the toy, the Rubik’s Cube logo will most likely prove to be a major time-suck as users across the globe try […]
• Google “Mapping” Real World With Incredible Precision For Self-Driving Cars
  A fascinating article in the Atlantic appeared this weekend. It’s mostly about Google’s self-driving cars and how they operate technically. But it’s also about something much bigger: how Google is now effectively “crawling” the real world as it has crawled the web for years. The analogy or insight isn’t mine it’s the Atlantic’s. But it’s […]
• Doodle Equality: In 2014, Google Features Women In Special Logos Nearly Half The Time
  If you haven’t noticed, the Google Doodle team — which creates those special Google logos — has been making up for lost time in 2014, adding significantly more women to the number of historic figures featured on Google’s various regional and global homepages. Now, nearly half the logos feature women. Google was called out in […]
• Yahoo Likely To Slip Below 10 Percent Search Share Next Month
  When comScore releases its “May 2014 U.S. Search Engine Rankings,” we’re likely to see Yahoo’s market share slip below 10 percent. Today (in April) it recorded a 10 percent share, down 0.1 percent from March. Microsoft’s share was up 0.1 percent and so was Google’s. In July 2009 when the Microsoft-Yahoo search deal was first announced Yahoo […]
• Special Guest Speaker Announced for MarTech: The Marketing Tech Conference
  Technology is evolving marketing – and marketing management – at a breakneck pace. Marketers are in a race to understand the opportunities and effectively integrate marketing technology into their strategy and operations. At MarTech: The Marketing Tech Conference, we’ll connect the dots between technical possibilities and strategic opportunities in the reshaping of modern marketing. Making […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Publicis, Facebook Partner In Long-Term Ad Deal Worth Hundreds Of Millions
• Finding An Excuse To Get More ‘Square,’ Google Joins Instagram
• Fat Tire Says Its Beer Pairs Well With People Rather Than Bikini-Clad Mud Wrestlers
• Special Guest Speaker Announced for MarTech: The Marketing Tech Conference
• Nielsen Adds Age And Gender Demographics To Twitter TV Ratings
• Forget Mobile-First: Marketers Need To Be Consumer-First & Take Multi-Screen Marketing Approach
• Google Adds More Recommendations To Its PageSpeed Insights Tool
• Get To Know: PGA Tour Superstore CMO Matt Corey
• Everything You Need to Know About The Canadian Anti-Spam Legislation
• How To Sell Your CEO On Investing More In Search. Hint: It’s About Insights
• Report: YouTube To Purchase Twitch, The Leading Video Community For Gamers, For $1 Billion
• Apple & Google End Bitter Mobile Patent Litigation Chapter
• Report: Chrome The World’s Top Browser, Safari Now Second
• Italian Regulators Take Aim At “Freemium” Apps
• Google Expands AdSense A/B Testing To Account-Level Settings

Search News From Around The Web:

Local & Maps

• How to Build Citations for Your Local SEO Campaign, Search Engine People
• Telenav Takes On Google With New OpenStreetMap-Based Offline Navigation SDK, TechCrunch

Link Building

• Google On Why Google Sites Get Link Removal Requests, Search Engine Roundtable
• How I Fixed Negative SEO In Under 15 Minutes, godofseo.co
• In B2B Link Building – How Helping Others Helps You Get Links, komarketingassociates.com
• Why Link Building Will Not Die, Search Engine Journal

Searching

• NPR Debuts New Online Database of Commencement Speeches, 315 Transcripts Now Available & C-SPAN’s Collection of Commencement Speeches, LJ INFOdocket

SEO

• 5 Simple Steps to Optimize Local Search for Hotels, MMGY Global
• 70+ Renowned SEO Experts Reveal Their Own Three Inevitable Website Audit Parameters, blurbpoint.com
• Coming Up: The Biggest Google Update of the Year?, dejanseo.com.au
• How Rich Snippets Add Spice to Your Online Content’s Search Results, Content Marketing Institute
• The Complete Guide to a Google Manual Penalty Removal, Three Deep Marketing
• The Keyword Density Myth and Why it Must Die, ISOOSI Blog
• Two Great Tips for Advanced Author Audit, internetmarketingninjas.com
• Unconfirmed: Google Is Preparing A Big Algorithm Update, Search Engine Roundtable

SEM / Paid Search

• Unlocking Advertiser Insights with Big Data from Bing Ads, Bing Ads

Search Marketing

• What’s the Best Way to Manage Search Partners?, 3Q Digital