SearchCap: The Day In Search, April 3, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Fixing Reverse DNS GoogleBot Verification Google has confirmed that there are some GoogleBot useragent spiders not properly passing verification protocol. Savvy webmasters noticed that GoogleBot over the .249.70.0 /24 IP […]
Barry Schwartz on April 3, 2014 at 4:58 pm | Reading time: 4 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Fixing Reverse DNS GoogleBot Verification
Google has confirmed that there are some GoogleBot useragent spiders not properly passing verification protocol. Savvy webmasters noticed that GoogleBot over the .249.70.0 /24 IP range was not returning the proper reverse DNS verification details. The response given was “no such host is known,” but the activity webmasters noticed was that it did appear to […] - 4 Revealing Facts About How Consumers Search And Buy Online
A recently released study by retail engagement firm Parago examined how consumers research and buy across several product categories. The research is chock full of insight about how people buy, with broad implications for digital marketers. I want to focus on one aspect of the research: insight into consumer behavior when the buyer is in […] - Analyzing Paid Search To Maximize Customer Acquisition
Sophisticated marketers think about building business from two different constituencies: new customers and repeat customers. In industry vernacular, this is often framed as customer acquisition and customer retention. And sometimes, marketing efforts are split along these lines. Paid search is a tremendous vehicle for both of these constituencies. In the case of new customers, ads […] - Introducing MarTech: The Marketing Tech Conference
Search Engine Land parent company Third Door Media today announced MarTech, a conference for people pioneering the field of technology-powered marketing, will be held in Boston August 19-20, 2014. Senior and mid-level executives in marketing, IT and the digital divisions of companies and agencies will attend MarTech. The goals of this vendor-agnostic conference are to: […] - Search Marketing Expo (SMX) Advanced Agenda Posted – Register Now & Save!
Fluent in search marketing? SMX Advanced is for you. Join us, June 11-12 in Seattle for two days of expert-only sessions, keynotes and the highest-level networking anywhere. This year’s sessions are loaded with actionable tips to drive traffic, increase conversions and boost ROI. View the agenda. Save with early bird rates – Register now!
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Microsoft Releases Advertising SDKs And Tools For Windows App Monetization
- Survey Shows Twitter Users Find Ads On The Network Irrelevant, Random
- Taco Bell’s Breakfast Of Champions: 5 Questions With The Brand’s Director Of Digital Marketing
- Survey: Half Of Not-Online Seniors Say They’re Not Missing Out
- How Email Marketers Should Mark Up Messages For Gmail’s New Grid View
- Report: Millennials Spend 48% More Time Watching Online Video Than Average Internet User
- Weight Watchers & Getty Images Help You Celebrate Your Incredibleness
- Yelp Versus Foursquare? Who’s Winning In Mobile/Local For Marketers?
- Like Siri, Cortana Can Crack Jokes, If You Ask The Right Questions
- How Much Should You Spend On Optimization? Calculate Your BUU
- On Social Media Networks, The Mobile-Desktop Tipping Point Is Captured By This Chart
- Introducing MarTech: The Marketing Tech Conference
Search News From Around The Web:
Local & Maps
- Wander through Angkor’s thousand-year-old temples on Street View, Google LatLong
- Speech Recognition Pioneer Novauris Bought By Apple, Team Now Works On Siri, TechCrunch
Link Building
- Penguin Punishes Health Site for Unhealthy Backlinks: A Case Study, linkresearchtools.com
Searching
- New Reference Resource: ACLU Launches NSA Documents Database, LJ INFOdocket
SEO
- Diagnosing Google Penalties, Part 2: Algorithms and Weird Science, marketersbraintrust.com
- How To Find eCommerce Success With Dynamic Search Ads, PPC Hero
SEM / Paid Search
- Google AdWords Call Extensions – How, Why and When, Luna Metrics
- Why should your SEM agency manage your Social campaigns?, 3Q Digital
Search Marketing
- April 2014 Google Webmaster Report: Penalties, New Design & Softer Panda, Search Engine Roundtable
- SEO vs. PPC: The Benefits of Going Organic, TextLinkBrokers Blog
- Why Your Business Should Use Google Trends, koozai.com
Related stories
New on Search Engine Land
About the author
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.