SearchCap: The Day In Search, February 18, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Delivering On Search: Behind The Scenes With An Ad Agency SEO Manager
  Today’s full service ad agency services go far beyond building out creative and determining media placement. As Lowe Campbell Ewald’s SEO manager, Hillary Glaser is responsible for managing client search efforts, as well as training agency staff and educating clients on the realities of SEO. At the beginning of every project, Glaser said she meets […]
• Bing Adds Three New Apps For Windows Phones: Travel, Food & Drink and Health & Fitness
  Bing announced they have added three new Bing apps for the Windows Phone and refreshed several of their other apps. The new apps are Travel, Food & Drink and Health & Fitness. Bing Travel App The Bing Travel App helps you discover places to visit by providing destination guides, rich photos, expert reviews and more. […]
• Google Testing More Ads On Knowledge Graph Panels: Google Play Gets The Spotlight
  In December, we reported that Google is testing ads on Knowledge Graph panels. The example then was an ad for local car dealership appearing on the car knowledge graph. We’re now seeing ads on the knowledge graph for movie streaming rentals that give Google Play the VIP treatment. Below is a screenshot showing the ads […]
• Aviate Is Yahoo’s Answer To Google Now (And More)
  Yahoo has bought nearly 30 companies since Marissa Mayer took over as CEO. A large number of those were talent acquisitions — though not all of them. Among the product or technology acquisitions, Aviate could turn out to be one of the most strategic and important. Emphasis on the word “could.” Aviate presents itself as an “intelligent […]
• Out Of Beta: Google Shopping Campaigns For PLAs Now Available Globally
  Google began testing Shopping campaigns with a limited set of advertisers last year with the aim of streamlining the often cumbersome task of Product Listing Ad management. Today, after just over a 3-month beta period, Google is rolling out Shopping campaigns to all users globally. Google Shopping campaigns give users access to inventory and product […]
• Mentors, Colleagues & New Friends: You’ll Make Invaluable Connections At SMX West
  We’ve already highlighted the exceptional content and highly qualified presenters at SMX West. But there’s another aspect of the show that is just as important and valuable – networking. And with well over 1000 companies sending delegates (so far), there are lots of people to network with! Keep reading to learn more about the networking […]
• 5 Tips For Working With A PR Firm To Build Links
  We’ve talked recently about the overlap of SEO and Public Relations, and as companies continue to shift away from old link building tactics toward more outreach-focused tactics, the landscape becomes even blurrier. While SEO isn’t taking over PR any time soon (or ever, for that matter), we are increasingly working more closely with our marketing […]
• Live @ SMX West: Earning Links, Not Building Links
  Links were the first major “off the page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis (or the Link Graph) as a way to improve relevancy. Today, of course, links are absolutely crucial […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• E-commerce Sales Up 8% In January, With 20% Of Mobile Orders Happening On An Android
• The Inside Scoop From An Ad Agency Search Pro: 5 Questions With Lowe Campbell Ewald’s SEO Manager
• Mentors, Colleagues & New Friends: You’ll Make Invaluable Connections At SMX West
• The Slipperiest Search Campaign Ever
• Content Strategy Gets Tactical: Establishing The Content Workflow

Search News From Around The Web:

Link Building

• Backlink Clean Ups – Your Threats Are Empty So Drop Them!, David Naylor
• Link Audits: What should you be looking for?, White.net
• Link Pruning Best Practices to Help Recover from a Google Penalty, Vertical Measures
• LRT Google Webmaster Tools Integration + 14 Other Cool Updates, linkresearchtools.com

Searching

• Google’s Constant Changing Search Tools Annoying Searchers, Search Engine Roundtable

SEO

• 3 Ways B2B Companies Can Maximize Existing Content, komarketingassociates.com
• Bridging the Gap: A Recipe for Enterprise SEO Success in 2014, Search Engine Watch
• How the Guardian successfully moved domain to www.theguardian.com, theguardian.com
• How to overcome common errors when implementing the Hreflang tag, Branded3
• Most Common Shopify SEO Issues and Tips on How to Solve Them, dailyseotip.com
• SEO Fatigue – Dodgy Agencies, Clueless Clients, Had Enough Yet?, Works Media SEO
• Sites Did Recover With Google’s Page Layout Refresh On February 6th, Search Engine Roundtable
• Why Your Brand Shouldn’t Fear Assigning Authorship, Moz
• Worst SEO practices – Penalty guaranteed, Vertical Leap

SEM / Paid Search

• 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education, Search Engine Watch
• Are You Ready for Google Shopping Campaigns?, SwellPath
• Five Easy PPC Pieces, 3Q Digital
• Hidden Campaign Settings That May Be Sabotaging You, Clix Marketing PPC Blog
• The New Google Shopping, PPCChat Streamcap
• The Number One Thing PPC Consultants Should Be Doing To Retain Clients, Search Engine Journal

Search Marketing

• 60+ Keyword Research Tool Alternatives to Google Keyword Planner, smallbusinessideasblog.com
• AJ Kohn talks Hummingbird, social, authority, writing and MUCH more!, SEO Copywriting

Strategy

• Google Didn’t Intend For SEO’s To Use The Keyword Planner This Way, advancedwebranking.com
• What Can SEOs Do That No Other Marketer Can?, Rand’s Blog