SearchCap: The Day In Search, February 24, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DoubleClick Search Adds Integration With Channel Intelligence For Product Feed Management Google announced Monday that Channel Intelligence’s feed management and optimization capabilities will integrate with the DoubleClick Search Commerce Suite. Performics […]
Barry Schwartz on February 24, 2014 at 5:01 pm | Reading time: 6 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- DoubleClick Search Adds Integration With Channel Intelligence For Product Feed Management
Google announced Monday that Channel Intelligence’s feed management and optimization capabilities will integrate with the DoubleClick Search Commerce Suite. Performics is piloting the integration for “a major retail client”. “We’re really excited to team with Channel Intelligence and DoubleClick Search to optimize and fully integrate the search experience for our retail brands,” says Eric Papczun, […] - Google Targets Two Polish Link Networks While Continuing To Target German Link Networks
Google lead of search spam Matt Cutts posted on Twitter that Google has taken action on two link networks operated in Poland this week. Matt wrote that Google is “not done with Germany yet, but we just took action on two Polish link networks.” The Google Poland Webmaster Blog posted a reminder today about unnatural […] - Bing Updates iPhone App With New Search Widget, Bookmarks Manager & Shake Feature
Within a week of releasing three new Windows phone apps, Bing announced a series of updates for its iPhone app, including a search widget to help with navigation, new image tiles, and a shake feature to see what stories are trending. According to the announcement, the new Bing iPhone app search widget has four buttons, […] - AdGooroo Adds Mobile Paid Search Spend Insights, Releases List Of Top Mobile Search Advertisers
Search marketing intelligence firm, AdGooroo announced it is the first to provide insights into search advertising spend on mobile devices. The new mobile search data is now included in the company’s SEM Insights Tool, starting with data from the U.S., U.K. and Australia. Additional mobile insights now available include ad copy, impressions and clicks, click-through […] - Bing Tags Hangs It Up & Shuts Down
Bing Tags, which launched two years ago as Bing Linked Pages and then renamed and did an expansion about a year ago, has hung up the project and shut down the feature. Bing closed down Bing Tags on June 14, 2013. A Microsoft spokesperson told us: We can confirm that beginning on June 14, 2013, […] - Google To Look Into Movie Blogs Losing Traffic
About eight different movie blog sites, including Slashfilm.com, have apparently lost traffic in Google — and the issue is big enough that Google is looking into it. The owner and editor of /Film called out to Google’s head of search spam, Matt Cutts, about this issue on Saturday: @mattcutts any ideas why so many movie blogs […] - Google’s Matt Cutts: We Reserve The Right To Use EXIF Data For Image Search Rankings
Google’s head of search spam posted a video today reconfirming that while Google may not be using EXIF, exchangeable image file format, data for ranking images today, they do reserve the right to use the data in the future within their ranking algorithm. Google does recommend you use the EXIF data, if it is readily […] - Boost Traffic, Rank, Engagement & Sales – Attend SMX West In Two Weeks!
SMX West returns to San Jose in just two weeks! Here is what’s in store: Up-to-date Tactics: SMX West sessions provide you with the latest tactics to cope with algorithm changes, understand evolving paid advertising options and leverage emerging platforms and opportunities. See the agenda. Expert Faculty: Over 100 of the best minds in internet […] - 10 Local Marketing Myths Hamstringing Your Business
As an internet marketer, I frequently encounter local business owners (and large chain store companies with many local outlets) that haven’t had time to really understand online marketing. Many of them have latched onto some myth that’s completely false — and which can keep their businesses from soaring as high as they otherwise might. It’s […] - The Blink HTML Google Easter Egg
There is a new Google Easter Egg now available in the Google search results. All you need to do is search for [blink html] to activate it. When you search for [blink html] you will see the words “blink” and “html” blink in and out of the search results page on Google. Here is an […] - Everything’s Not Awesome: Google News Spammed With Pitch To Watch “The Lego Movie” For Free
It’s definitely not what you expect to make the top of a Google News section, a crappy article promising that you can watch The Lego Movie online for free, not when the film is still in theaters. But that’s what Google is delivering up. The screenshot above shows the situation, which reader Vishvesh Agrawal of […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- “RIP McDonalds” – Burger King Tweets Its Offline Prank
- Google Launches Private Ad Exchange With The Local Media Consortium
- AdStage Adds Optimizley And Other Ad Solutions To App Suite, Launches New API For Marketing App Devs
- Boost Traffic, Rank, Engagement & Sales – Attend SMX West In Two Weeks!
- Oracle To Buy BlueKai, Adding A Data Management Platform To Its Marketing Cloud
- Can Nokia X Android Devices Sell More Windows Phones?
- Get To Know: IBM Social Business Global Marketing Program Director
- The Power Of Information In Advertising
- Marketing Land Summit Preview: “Email & The Audience Imperative” By ExactTarget’s Jeffrey K. Rohrs
Search News From Around The Web:
Industry
- Google Barge to set sail for new home within a month, CNET
- How to Get a Job at Google, New York Times
Local & Maps
Link Building
- Link Building in 2014 is All About Building Your Brand & Reputation, Search Engine Watch
- How to Find and Build Powerful EDU Backlinks, Search Engine Journal
SEO
- Google Panda Now Three Years Old, Search Engine Roundtable
- Have the Hummingbird One Boxes Been Flushed Down the Toilet?, Mike Blumenthal
- How Google Nuked Sports Media Watch For A Crime It Did Not Commit, Sports Media Watch
- What a Website Can Do about Thin Content: 4 Common Scenarios and Solutions, BruceClay.com
- Where Has Bing & Yahoo’s Organic Traffic Gone?, blog.intrapromote.com
SEM / Paid Search
- AdGooroo Now Provides Advertisers’ Mobile Search Spend in U.S., U.K. and Australia, Adgooroo
- Make Your Bing Ads Clicks Stick with a Quality Landing Page, Bing Ads Blog
- Meet conversion optimizer for Yandex.Direct campaign, Russian Search Tips
- SCHEME: The Easy Acronym For Pitching Branded PPC, PPC Hero
- What Good Are Location Extensions, Anyway?, 3Q Digital
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About the author
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.