SearchCap: The Day In Search, January 28, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns In the weeks leading up to game day, several Super Bowl advertisers have been employing paid search to […]

on January 28, 2014 at 4:59 pm | Reading time: 6 minutes
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scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • 5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns

    In the weeks leading up to game day, several Super Bowl advertisers have been employing paid search to help ensure their campaigns are found by the legions of users searching for “Super Bowl ads”. While the majority of Super Bowl advertisers still aren’t taking to SEM, those that are have been displaying some interesting tactics […]

  • Moz 2014 Industry Survey Results: Google Webmaster Tools Ranked Top SEO Tool

    With more than 3,700 survey respondents, this year’s industry survey from search marketing analytics provider Moz discovered the No. 1 SEO tool used by internet marketing professionals is Google Webmaster Tools. The majority of the survey focused on marketing issues, but Moz did ask participants a few SEO-related questions, including which SEO tools they currently […]

  • How To Analyze A Link: Link Building Basics

    The importance of link quality in SEO cannot be overstated. Before you begin any link building project within SEO, you must be sure you’re pursuing links that will not only have an impact today, but will continue to have a positive impact in the future. That means understanding what makes a quality link, and why. […]

  • DeepMind Buy Another Google “Moonshot” Of Sorts

    Re/code offers some additional insight into the $400+ million acquisition of artificial intelligence (AI) startup DeepMind that was reported last week. The people at DeepMind will apparently work with the search team at Google but not exclusively: Or as search is known at Google today, the “Knowledge” group, so-called because it no longer just finds […]

  • Google Showing Date Selector In Knowledge Graph Carousel For Hotels

    Google has added a new feature to the Knowledge Graph Carousel, where for some search queries, it will show a date selector box. For example, a search on [hotel in new york] returns the local hotel listings at the top carousel but now adds this date selector option. Here is a picture: You can now […]

  • Google Issues Subtle Warning To Affiliates That Have “Thin-Content”

    Google’s Chris Nelson of the search quality team issued a warning on the Google Webmaster Blog to affiliates who produce thin-content. He said that affiliates that produce thin-content and have little-to-no value-add on their site may be penalized for going against Google’s guidelines. The warning was more direct to affiliate sites in the “adult” space, […]

  • Google Search OneBox Answers Are Getting More Detailed

    There are several reports throughout the search community that Google’s OneBox answers or a form of the knowledge graph, are now more aggressive about answering even more complex questions with more detailed responses or answers. When we asked Google about this, a Google spokesperson told us, “we’re always experimenting with different types of answers, but […]

  • Secure Search & SEO Methodology: Key Strategies & Enablers

    One of the primary ways SEO changed forever in 2013 was Google’s move to 100% secure search — otherwise known as “Keyword Not Provided.” SEOs long accustomed to measuring their performance at the keyword level have been forced to rethink their measurement criteria in order to prove the value of their efforts. After Google’s announcement […]

  • Google’s Matt Cutts Explains That Older Sites Won’t Always Keep Their Current Rankings

    Google’s head of search spam, Matt Cutts, posted a video yesterday answering why some old sites may not have their rankings in Google last forever. Matt Cutts explained that there are many old sites that are in the range of about 15 years old and while that is a good thing, some of these sites […]

  • The Search Agency: CPC Increases Across The Board, Weaker Bing Ads Spend In Q4 2013

    The Search Agency released its Quarterly State of Paid Search Report today with Q4 performance data among its client set that spans several industries with global spend. The report shows paid search spend rose 37.4 percent year-over-year. Mobile Growth Drives Higher CPCs The Search Agency has reported rising CPCs for several quarters now including large […]

  • Live @ SMX West: Top Social Tactics For The Search Marketer

    Are you a search marketer who’s been tasked with taking on social media marketing for your firm or client? You’ve probably noticed that the chops and tactics you’ve developed for organic optimization or paid search campaigns are radically different from the techniques that social media marketers are using to engage with their communities, make content […]

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About the author

Barry Schwartz
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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