SearchCap: The Day In Search, March 18, 2014

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate Just about anyone who has imported a campaign from Google AdWords or uploaded a new keyword set into Bing Ads has experienced the “duplicate keyword” error that occurs when two keywords in an ad group have subtle differences like hyphens or accents. That’s because Bing Ads removes extra characters from keywords in a process called […]
  • GetListed Tool Relaunches As Moz Local Last year, David Mihm’s GetListed service was acquired by then SEO Moz (now Moz). Today, it relaunched as Moz Local. It’s a similar service with a number of enhanced capabilities, the most important of which is local listings submission. Agencies and business owners can use the tool to research where their listings appear online, manage […]
  • Which Is The Most “Generous” Search Engine To Local Businesses? Earlier this month, one of our customers asked an interesting question in a training workshop. They wanted to know which search engine displayed the most local results for different types of search terms. Google gets the lion’s share of focus in the SEO world, particularly in Local. They also have the most developed local search […]
  • EU Antitrust Chief Says Google Settlement Essentially Done Amid criticism from politicians and Google’s critics, EU antitrust chief Joaquín Almunia has essentially said that the current version of Google’s antitrust settlement proposal is a done deal. While he didn’t rule out changes definitively he seems to think complainants’ criticisms have been addressed. The current proposal requires Google to give up considerable screen real estate and […]
  • A Dilbert On Search Engine Keyword Research There was a fun search marketing-related Dilbert strip last week on the topic of doing and presenting your keyword research to your boss. The search marketer says: “I did A-B testing and found the search terms that bring the most people to our site.” He then adds “the most effective search terms are “wingless skunk”,” […]
  • Yandex Buys Israeli Geo-Location Platform KitLocate Yandex announced this morning that it has acquired Israeli startup KitLocate. According to third-party sources, the deal was worth “several million euros.” Yandex will gain and maintain a presence in Tel Aviv though the acquisition. The chief virtue of KitLocate is that it can provide location to apps without using much power unlike GPS or triangulation, […]
  • Turning Old Content Into New Links It’s no secret that in order to build good links, you typically need to build good content. The problem is creating good content takes time and resources, and after the piece has gone live and been promoted, it’s often forgotten about. What a waste! One great way to put that content to good use and […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Local & Maps

SEO

SEM / Paid Search

Search Marketing

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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