SearchCap: The Day In Search, December 4, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Is Display Catching Up To Search?

    Historically, paid search has had a major leg over the other online channels in terms of positive ROI performance. But why is that so? Mainly because of two reasons: high relevancy of ads to the user and a major technological efficiency in the actual media buying. Remember, ROI is not just how [...]

  • Search In Pictures: Yahoo Purple People, Google Goggles & Rock Paper Scissors

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.[...]

  • Will Mobile Drive Growth For Yahoo?

    Yahoo EVP Hilary Schneider told the Reuters Global Media Summit in New York that Yahoo was seeing “incredible . . . extraordinary” growth in mobile (she means usage primarily). The company, by several metrics, is one of the largest in mobile. It operates one of the top three mobile ad networks in the US and [...]

  • Answers.com Loses “Pole Position” To Google Dictionary

    Answers.com has a strong URL (if not a brand) and lots of traffic, more than 25 million monthly unique users. It was the source of definitions in the “definitions” link in the upper right of Google SERPs. The key word in that last sentence is “was.”[...]

  • Dayparting: Profitable Tactic Or Waste Of Time?

    Hour of day bidding, or dayparting, has been the topic of much discussion of late. Advertisers want to leverage every possible trend to maximize their profits, and one way to do this is to take advantage of search engines providing advertisers with the flexibility to run their campaigns with bidding by hour of day. With [...]

  • Information Architecture: The Backbone Of SEO & Usability

    The goal of web page content is to accommodate our users. This means taking a hard look at site requirements and where they might conflict with users and search engines.

  • Bing Is Down (Now Back After 30 Minutes)

    If you try to go to Microsoft’s search engine, Bing, you may be out of luck. It seems to be currently down and out.[...]

  • New Google Option Translates Search Results

    Language is no barrier for a new search option that Google announced today. It’s called “translated search” and has been available already in Google Translate; now it’s also available as one of the choices on Google’s Search Options panel.[...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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