SearchCap: The Day In Search, December 9, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Real-Time Product Inventory Site Milo Hits 1M Uniques Milo.com has undertaken a most ambitious project — to be the Google of local product inventory data. The site, which just announced it […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Real-Time Product Inventory Site Milo Hits 1M Uniques
Milo.com has undertaken a most ambitious project — to be the Google of local product inventory data. The site, which just announced it has come out of beta with 1 million monthly users, is trying to create a massive database of real-time inventory from local (mostly big box) stores. Right now the site offers live […]
- Hitwise: Google Near 72% Of All US Searches
Google is approaching a 72% market share of searches in the U.S. according to the latest release from Experian Hitwise. The November 2009 stats show Google getting 71.57% of all U.S. searches, up almost a full percent from October. Yahoo and Bing both fell month-to-month, while Ask.com gained one percent.
- Taking Over an Existing PPC Account: Josh Dreller on SMN Webcast Thursday
Tomorrow, Thursday, December 10 at 1 PM EST, join Search Engine Land columnist Josh Dreller as he presents “Taking Over an Existing PPC Account: Best Practices.” This webcast will include topics such as how to do a quick audit of the newly inherited account, pros and cons of starting new vs. taking over, creating […]
- Conversion Science As A Creative Mission
Welcome to Search Engine Land’s newest column, Conversion Science. Here we’ll focus on the Three M’s—methods, math and marketing, all beautifully intertwined—for maximizing the quantity and quality of your conversions through search and search-related media. To kick things off though, I’m going to debunk a common misunderstanding about doing things “scientifically” and reveal why marketers have […]
- Conversion Science: New Column From Search Engine Land
Our newest Search Engine Land column, Conversion Science, launches today. Conversion Science focuses on that all important aspect of search marketing, persuading users to take action. Columnists write about ad and landing page testing and tuning, techniques for moving searchers through the conversion funnel, and more. The Conversion Science column appears weekly at Search Engine […]
- Starting A New In House Search Marketing Job
As many of you know, I recently joined BillShrink as Director of Search Marketing, which will essentially be my 4th time leading In House SEO efforts, as either my full time role or part of my role at an organization. We start-up folks wear many hats! That said, every single time I’ve had a new […]
- Protect Your Brand From Dead Affiliate Links
Direct linking is the practice where an affiliate buys paid search advertising using your URL as the display URL in an ad, yet actually linking from the ad to the affiliate’s own landing page. These links will often go through multiple levels of redirects before finally landing on your web site. The redirects may […]
- Bartz: Yahoo’s Search Decline Due To Dead Toolbar Deals
Yahoo CEO Carol Bartz says the company’s recent search market share declines are due, in part, to the loss of toolbar deals with HP and Acer computers. She made the comments during a keynote presentation today at the UBS Global Media and Communications Conference in New York City. Late last year, Acer dropped Yahoo as its […]
Search News From Around The Web:
Applications & Portal Features
- Faster apps for a faster web: introducing Speed Tracer, Official Google Blog
- Live From Google Campfire One, TechCrunch
- Sort by relevance, export all and more, Official Google Docs Blog
- Join this group: Google Groups joins Google Apps, Official Google Blog
- Sharing emails get a facelift, googledocs.blogspot.com
- Watch For Changing Response Codes, Twitter Developers
Business Issues
- City Explores Deal With Google to Digitize Tax Photos, New York Times
- Google vs. Apple : Epic Battle of Droids, Tunes & Systems, Search Engine Journal
- Microsoft Executive Suggests Google De-Listing A No-Go, Microsoft Watch
- Official Announcement: I’m going to AOL, Saul Hansell’s Blog
- Random Acts of Kindness, Yahoo! Style, Yahoo! Search Marketing Blog
- U.S. Online Holiday Spending Reaches $16 Billion for First 36 Days of the November-December Shopping Season, comScore
Link Building
- LinkedIn, But NoFollow Link Love, Natural Search Blog
- Persuasion 101: Ask Yes/Yes Questions, SEOmoz
- Link Building Interview: Wiep Knol, www.ariozick.com
Local, Maps & Mobile
- Where on Earth? Place Pages for Google Earth, Google LatLong
- Droid trumps iPhone for Time Gadget of the Year, Electronista
- Google Local Business Center Categories – The Complete List, Mike Blumenthal
Other Items
- Yahoo! Enables Cutting Edge Research Projects With Donation of Cloud Supercomputing Cluster, ycorpblog.com
Paid Search & Contextual
- Google AdWords Performance Emails, Search Engine Roundtable
Searching
- Wolfram|Alpha Medical Test Data, Wolfram|Alpha Blog
- Google Enables Real Time Spam and More, Outspoken Media
- MySpace Launches New Set Of Realtime APIs With Google, OneRiot And Groovy, TechCrunch
- Search Engines: Why Examiner.com Tops Google Results, www.time.com
SEO & SEM
- Blog Success & Affiliate Tracking (pt2), andybeard.eu
- How Google Real-Time Results are Ranked – The First Draft, StepForth
- Resource for Checking Your SEO Content Readability, Search Engine Journal
- Why I’m not worried about Personalized Search or Caffeine (And why you shouldn’t be either), SEO Contrarian
- Why We Should Stop Measuring Our Fees By A Client’s PPC Ad Budget, SEM Geek
- December 2009 Google Webmaster Report, Search Engine Roundtable
- Google Real Time search: the experts’ view, Econsultancy
- Internet Marketing Tips for 2010, Online Marketing Blog
- Using iFrame: SEO and Accessibility Points, Search Engine Journal
- Will Google Analytics Hurt My Google Rankings? Speed Issues?, Search Engine Roundtable
Social Media
- Internal Social Media: Addressing The Fears, Altitude Branding
- Know Your Social Mojo – Holiday Edition!, Yodel Anecdotal
- 60 Million People A Month Use Facebook Connect, TechCrunch
- Facebook Connect: One Year Later, developers.facebook.com
- StumbleUpon Releases New Topics: Facebook and More, nowsourcing.com
- The Social Media Marketing List: 45 things you should be doing but probably aren’t, www.conversationmarketing.com
- Twitter Spawned 50,000 Apps To Date, Will Open Up Firehose For More, TechCrunch
Video, Music & Image Search
- Music Videos at Vevo, With Some Google Help, Google Blogoscoped
- PBS NewsHour comes to YouTube, Official Google Blog
- The iPhone Finally Gets Live Video Streaming With Ustream Live Broadcaster, TechCrunch
- Why Google’s glad to dance to Vevo’s tune, CNET News
Web Analytics
- Who Owns Web Analytics? A Framework For Critical Thinking, Avinash Kaushik
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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