SearchCap: eBay Paid Search Ads Ineffective, Content Quality & Google My Business

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• eBay’s “Paid Search Is Ineffective” Study Gains Buzz And Skeptics, Again
  By claiming that paid search is largely “ineffective,” eBay has attracted a lot of attention and buzz with media outlets repeating the findings. Anyone who isn’t familiar with eBay’s history of throw-it-at-the-wall-and-watch-what-happens paid search advertising strategy may be able to take the company’s final release of a report that first made the rounds last year […]
• How Content Quality Analysis Works With SEO
  The Periodic Table of SEO Ranking Factors panel at the recent SMX Advanced show stimulated some fresh thinking for me on the role of content analysis and SEO. In particular, Marcus Tober of Searchmetrics shared some interesting data from one of their latest studies. What I’d like to discuss here is the notion of co-occurrence […]
• Top 10 Tips For Local Search Success
  Many local businesses today are overwhelmed by the variety of local marketing choices available. Unlike the old days when a small handful of advertising outlets would cover the majority of your audience, the sheer volume of marketing options has seemingly flattened the reach of each advertising channel. Business owners see all the different ways that […]
• Get Your Business To 100% In Google My Business
  Last week, Google started rolling out the new Google My Business platform to much applause from the industry. Several experts have provided excellent coverage already (thanks, Danny Sullivan and Mike Blumenthal)… but that’s not what I’m here for today. Quick Aside: I originally planned on sharing the fact that businesses could FINALLY change their Local […]
• Invest In You! Attend An Internet Marketing Workshop @ SMX East
  Advance your internet marketing skills. Attend one of six comprehensive workshops being held in conjunction with Search Marketing Expo – SMX East. These workshops provide: comprehensive instruction on a search marketing topic critical to business success; an intimate learning experience with a small group of your peers; access to expert presenters, each a rock star […]
• Want To Speak At SMX Milan? Here’s How
  The agenda is live and we’ve opened up our “speaking pitch” form for SMX Milan, November 13-14, 2014 at the Meliá Milano Hotel. View the agenda here: SMX Milan 2014 Agenda And the speaking pitch instructions and form here: SMX Milan 2014 Agenda Speaking Pitch Form The speaking pitch form closes Friday, July 18, 2014, […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Now You Can Edit Posts From Facebook’s Pages Manager App
• Google Domains: A New $12 Domain Registration Service Google Is Testing
• Google Glass Heads Overseas As Explorer Program Launches In The UK
• Facebook Adjusts News Feed Algorithm To Serve People More Relevant Video
• Survey: 62% Of Consumers Say Social Media Doesn’t At All Influence Their Purchasing Decisions
• 8 Reasons To Start Using Tag Management, If You Haven’t Already
• What To Expect This Week At Google I/O
• One Of 2014’s Hottest Mobile Retail Opportunities: User Reviews
• Letter Hints At Many New EU Investigations Against Google
• Invest In You! Attend An Internet Marketing Workshop @ SMX East
• Improved Facebook Right Hand Ads Will Roll Out Next Week, Limited Availability Will Raise CPCs

Search News From Around The Web:

Industry

• 10 Best Photoshopped Matt Cutts, Beanstalk
• Here’s the real reason people keep working at Google, Quartz

Local & Maps

• Apocalyptic Google Map image of Lac-Megantic ‘disgusting’, Toronto Sun
• Yext Duplicate Listings Suppression Launches, Local SEO Guide

Link Building

• The Pen is Mightier than the Fork: Why Guest Blogging isn’t Done, SEMrush Blog
• Tool Review: Monitor Backlinks, State of Digital
• Why Citations Do Not Make Wikipedia and Similar Sites Credible, SEO Theory
• Worried About Negative SEO? Here Is One Report You Must Check Often., Search Engine Roundtable

Searching

• Through the Google lens: search trends Jun 13-19, Official Google Blog

SEO

• Blocking CSS & JavaScript Results In Google Panda 4 Hit?, Search Engine Roundtable
• Google Update Over The Weekend? Maybe…, Search Engine Roundtable
• Google’s secretive updates leave small sites scrambling, CNBC
• Negative SEO – The 800 Pound Gorilla, David Naylor
• Optimize Your SERP Snippet Click-Through Rate, Distilled
• The Benefits of Working as an In-House SEO vs for an Agency, Renegade Search

SEM / Paid Search

• Four AdWords Mistakes That Drag Your CTR Down, MarketingProfs
• PPC Basics: Conversion Tracking Measures How Well Your Campaigns Turn Browsers into Buyers, Bing Ads Blog
• Still on PLAs? How to Migrate to Google Shopping, PPC Hero
• Why Doesn’t Google’s Shopping Campaigns Whitepaper Mention Item-Level Targets?, RKG Blog