SearchCap: The Day In Search, February 18, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Social Meets Search At Search Engine Land’s SMX West Event

    Everything we program at Search Engine Land’s SMX: Search Marketing Expo events are always related to search. So why a post about social media sessions at our upcoming SMX West conference? Because social continues to play a big role in search. Search marketers need to know social. Here’s what we’ve got planned for you at [...]

  • Search In Pics: Google Lederhosen, Umbrellas & Logos

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Googlers In Lederhosen & Dirndls: Umbrellas Made For Google: Google Mexico Guillermo Gonzalez Camarena Logo: Google [...]

  • Quality Score Tracking Tool: An Interview With TenScores Founder Chris Thunder

    Long time readers of this column know that I am fascinated with the technology behind search engine marketing. In recent posts, I’ve highlighted tools that optimize the Google Display Network, help generate winning text ads, and even a platform for developing thousands of tiny ad groups for Quality Score optimization. With SEM representing almost half [...]

  • Why SEO Needs Its Own Reputation Management

    A few weeks ago, I saw a reference to search engine optimization (SEO) on the TV Show The Good Wife that made me fall off of my chair. (See SEO Gets Dissed by CBS TV Series “The Good Wife” for the transcript.) I fell off of my chair for two reasons: (1) I certainly did [...]

  • Google Webmaster Tools Advances Towards Analytics Savviness

    Lately, Webmaster Tools has been improving its analytical capabilities significantly. This trend comes as a great benefit to webmasters and search marketers, both of whom are gaining access to important data in order to understand how their Search Engine Optimization is performing, as well as additional tools to help optimize their efforts. Last year, Google [...]

  • Obama’s Silicon Valley “Tech Supper” – Who Sat Where? Why Was He There?

    Why was he there? Who wasn’t invited and why? What did they talk about? Why was he really there? These are the questions being debated this morning about Obama’s visit last night to the home (dare I say “lavish Woodside estate”) of tech investor and Google board member John Doerr. Stanford University President John Hennessy [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Ecommerce SEO: Black Hat Tactics That Are Not Black Hat – Good one from Linda Bustos, who looks at "common ecommerce practices that are similar to black hat techniques but are are not against Google’s quality guidelines, provided you play by Google’s rules." Not sure everyone will agree with her tactical definitions, though!
  • What It Takes To Be an Independent Search Marketer – A good post on whats involved in going, and staying, an independent search marketing consultant.
  • How To Tell If Your SEO Will Get You Banned – Whether you’re in the process of hiring an SEO or you have one you’re already working with – it’s important you know what’s being done to your site. If you’re not sure, here are some good questions to ask either yourself or the person applying their magic.
  • Turn Stolen Copy Lemons Into Link Lemonade – This stealing of content is what’s known as copyright theft, and it’s against the law. The minute you create original content, you become the copyright owner which means it’s yours and yours alone, even if you share, rent, or pass it out.  Here's how to combat content theft … and potentially gaining links as well!
  • 8 Excellent WordPress SEO Plugins – A list of 8 top-notch SEO Plugins that will help you get maximum exposure for your WordPress blog.

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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