Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Touch-Phones: Changing The Way We Search
For most of us sitting in front of a PC, today’s search engines provide a “more than good enough” way to find information or entertainment on the world wide web. Mobile is different. Few of us could claim that we use mobile search several times a day, and when we do search it is often [...]
- Google: “With Buzz We Failed To Appreciate That Users Have Differing Privacy Expectations”
Google scheduled a privacy discussion for reporters and bloggers at its San Francisco offices a couple of weeks ago. The timing turned out to be unexpectedly ironic. The idea was to “walk through a short presentation about [Google's] guiding principles for privacy, how we use data and some of our comprehensive privacy efforts over the past [...]
- What Do I Look At First? Analytics Beyond Revenue Tracking
Over the years, I’ve gone through many iterations of focus as a search marketer. In my first years in SEO, traffic seemed to be the primary focus all of online marketing. Increasing the client’s online visits was the number one goal. That thinking evolved into a multi-pronged approach to looking at data – from lowering [...]
- Google Adds Maps, Local Search For 30 Countries In Africa
Relying largely on crowdsourcing and its MapMaker product, Google announced the addition of maps and local business search for 30 countries across Africa: Our big announcement today is that we are launching Maps domains for 30 countries across Africa. So what’s on offer? As well as searching online Maps for towns, highways, or roads, Google Maps [...]
- In-house Search Marketers: Here’s Your SMX West Dream Agenda
This post was authored by Jessica Bowman, SMX West presenter and leader for the In-house SEM Exchange taking place March 5th. Search Marketing Expo is pulling out all the stops when it comes to meeting the needs of in-house search marketers in Santa Clara March 2-5. Attend and you’ll leave with more than enough ideas, strategies [...]
- Twitter’s Traffic Up 9%, Thanks To Google
VentureBeat reports Twitter has increased their traffic by 9 percent from December to January. After deeper insight from ComScore and Hitwise, it appears that most, if not all, came from Google. When Google added real-time results to their search interface in December, it had a major impact on people discovering Tweets in the search results. [...]
- Google Shopper: Scan Books, DVDs, Video Games, Bar Codes & Get Prices
The Google Mobile Blog announced a neat new search app for Android named Google Shopper. You just point the app at books, CDs, DVDs, and video games, and barcodes and it will fetch the details of that product and give you the prices, stores, reviews and more about that product. I tested it [...]
- Bing’s Stefan Weitz: Where Is Search Going?
In my last column, I had the chance to chat with Bing Director Stefan Weitz about how Microsoft is approaching search as it sits today. But the question I asked that lead to the interview in the first place was “Where does search go from here?” Microsoft’s Bing team certainly has its own ideas of [...]
- Improve Your Search Campaigns With Smart Cross-Selling
Let’s get a little more hands-on this week and walk through something practical that will immediately impact the conversion potential of any web site and increase the performance of both paid and natural search campaigns. The examples I’ll use today are specific to ecommerce, but the same ideas can be translated to other industries, [...]
Applications & Portal Features
- May we recommend…, Official Google Reader Blog
- Wikipedia Saves Public Art (WSPA): New Project to Document Public Art on a Global Scale, ResourceShelf
- An Interesting Google Health Info Box…, Google Blogoscoped
- Did Google Reader Just Turn on the Firehose?, Stay N’ Alive
Business Issues
- Google Hit With Another Antitrust Lawsuit. Does It Have Microsoft Ties? Google v. myTriggers, Eric Goldman
- @pc2010: Yahoo’s Schneider On What The Microsoft Deal Means: ‘More Money’, paidContent.org
- A Chat with Shashi Seth, Our New SVP of Yahoo! Search Products, Yahoo Search Blog
- Chinese school linked to Google attacks also linked to ’01 attacks on White House site, computerworld.com
- Hackers Who Breached Google Made Earlier Attacks, Expert Says, Bloomberg
Other Items
- Key Scientific Challenges Blog Series: Microeconomics, ycorpblog.com
Paid Search & Contextual
Searching
- PubMed Training Manual from NLM: Revised February, 2010, ResourceShelf
SEM Industry
- SearchFest 2010 Mini-Interview: Jon Kelly, www.sempdx.org
- Video Recap of Weekly Search Buzz :: February 19, 2010, Search Engine Roundtable
SEO & SEM
- Bing Webmaster Tools Mysterious Missing Domains?, Search Engine Roundtable
- Creating Better Auto-Generated Text, Michael Gray
- Dynamic Keyword Insertion-PPC Management, Vertical Leap Blog
- Is Your Site Invisible?, www.ysmblog.com
- The liability of loathsome, link-level web spam (SEM 101), Bing Webmaster Center Blog
- Whiteboard Friday – The Renewed Value of Branding, SEOmoz
Social Media
- Exclusive: Google’s latest Buzz privacy changes enable possible new exploit, Betanews
- 30 Google Buzz How tos, Tools and other Resources, SEOptimise
- How Long Should a Blog Post Be?, Small Business SEM
- Making Facebook 2x Faster, www.facebook.com
- Social Media Worst Practices, Search Engine Journal
- Twitter Marketing: 5 Twitter Management Tools, Online Marketing Blog
Video, Music & Image Search
- Google Images Change How They Display Sources?, Search Engine Roundtable
Search News From Around The Web:
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- 5 Examples Of Affiliate Program Scams And What To Learn From Them
- How We Got a Link from the New York Times
- The Olympics Impact on Google Search Results
- 10 Types of Landing Page Goals for PPC Campaigns
Related Topics: SearchCap
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